Pantene Pro-v Marketing Report
P&G Company Profile
Type Public
Industry Consumer goods
Founded 1837
Headquarters Cincinnati, Ohio, U.S.
Area served Worldwide
Key people Bob McDonald
(President) & (CEO)
Revenue US$78.9 billion (2010)
Operating income $16.13 billion (2009)
Net income 12.74 billion (2010
Total assets $134.83 billion (2009)
Total equity $63.099 billion (2009
Employees 127,000 (2010)
Website [Link]
Introduction
Vision
Be, and be recognized as, the best consumer products and services
company in the world.
Promise
Three billion times a day, P&G brands touch the lives of people around the world.
And P&G people work to make sure those brands live up to their promise to make
everyday life just a little bit better.
Mission / Goal
The Company’s goal is to win consumers for its products by virtue of the products’
quality and value, and not by creating unfair disadvantage for its competitors.
Purpose
We will provide branded products and services of superior quality and value that improve
the lives of the world's consumers. As a result, consumers will reward us with leadership
sales, profit, and value creation, allowing our people, our shareholders, and the
communities in which we live and work to prosper.
Principles
These are the Principles and supporting behaviors, which flow from our Purpose and
Values.
A. We Show Respect for All Individuals
B. The Interests of the Company and the Individual Are Inseparable
C. We Are Strategically Focused in Our Work
D. Innovation Is the Cornerstone of Our Success
E. We Are Externally Focused
F. We Value Personal Mastery
G. We Seek to Be the Best
H. Mutual Interdependency Is a Way of Life.
Marketing Policies
These are the following marketing policies of P&G
1. Product Safety
2. Bribery and Improper Business Dealings
3. Fair Dealing with Suppliers and Customers
4. Confidentiality and Consumer Privacy
5. Communicating with the Media
6. Research Involving Animals
We are passionate about continuing our progress in alternatives to research involving
animals. P&G is committed to being a leader. We want our brands to lead their
categories. We want our company to be a leader in our industry and our communities.
And we want P&G to be among the best places to work.
External Innovation Assets
1 million researchers
Top emerging technologies
plus world-class expertise in P&G sciences
1,500 science universities Venture Capital
P&G Suppliers: >100,000 R&D people among our strategic suppliers
Government Labs: > 100,000 Scientists
>50 Technology Entrepreneurs Worldwide
1,100 Leads in the First Year
P&G has grown into the world’s largest consumer goods products company that
today markets brands in more than 180 countries. P&G’s product lines are diverse
– we sell over 250 brands. With on the ground operations in more than 80
countries. Sales more than $83 Billion. The company’s total expenditures for
research and development for fiscal 2007/2008 was more than $2 Billion. P&G
also recognized as on Barron’s list of “world most innovative company” received
top ranking on the Dow Jones Sustainability index from 2000-2008, and was
named the “Advertiser of the year” at the 2008 Cannes international advertising
festival.
SWOT Analysis of P&G
Strength
Leading Market Position
Diversified and innovative product Portfolio
Strong Finances in past years
Weakness
Quality control Problem
Decreased Revenues in their Northeast Asian Market
Opportunities
Developing Markets
Demographic trends across the world
Threats
Competitors
Rising cost of energy prices
Economic slowdown in the US and Euro zone
New Regulations