Project on on Consumer Behavior:
Outline
Project includes 3 major parts, namely introduction, body paragraph, and
conclusion. Whichever consumer behavior topics you choose must fulfill
following requirements
a) Individual Project
b) Having length of 6000 words.
c) Plagiarism allowed 15%.
d)
Instructions
Introduction
1. Hook – the first sentence or two in your introduction that grabs readers’
attention. Can be a quote, relevant statistical data, and interesting fact about
your topic, a question, or a strong statement. Hook is like a good ad campaign –
it gets attention of rest of the Project to your readers and motivates them to
continue reading. Hook also demonstrates your skills of presenting your topic
of choice
2. Presentation of the topic – reveal what you will write about. Make sure to
be clear and concise
3. Topic background – reveal the general perspective in which you will
research specific concept or phenomenon
4. Thesis statement – a sentence that contains the main idea of your Project
5. Transitional hook – typically the last sentence in an introduction that
smoothly connects the introduction with body paragraph. Refer to what you will
write about in the body paragraph to bridge the introduction with the rest of the
paper
2. Body paragraph – the number of body paragraphs can vary depending on
Project length, while their general structure and elements are uniform
1. Topic sentence – reveal in the nutshell what the paragraph is about
2. Details about the sub-topic, such as statistical data, findings from
relevant and credible sources, interim conclusions, etc.
3. Concluding sentence – summarize the paragraph
4. Transition sentence – ensure logical transition between body paragraphs.
Concluding and transition sentences can be merged into one sentence.
3. Conclusion – summary of your Project. Don’t simply rewrite your main
findings, but reveal them in logical sequence, demonstrating connection among
facts, cause and effect relationships, and concepts. Restate your thesis
statement with regard to the findings you write about in your body paragraphs
Topics for projects.
1. Influence of price on consumer behavior
2. Price change and consumer behavior in luxury goods market
3. Customer luxury value perception
4. Mass marketing of luxury and consumer behavior
5. Prestige-seeking consumer behavior
6. Customer behavior and marketing strategy in luxury segment
7. Review and analysis of successful/unsuccessful examples of marketing
strategies in luxury segment
8. Self-concept in consumer behavior
9. Symbolism and market behavior
10. Impulsive purchasing
11. Attachment and consumer behavior
12. Cross-cultural consumer behavior
13. Cultural dimensions and consumer behavior: the role of indulgence
14. Convergence and divergence in consumer behavior
15. Green washing as a marketing strategy
16. Consumer reaction to “green” brand claims
17. Current problems in consumer behavior
18. Consumerism as a form of consumer behavior
19. Risk taking in consumer behavior
20. Consumer value and consumer behavior
21. Consumer behavior trends in online shopping
22. Sensory marketing and consumer behavior
23. Consumer perception of price
24. Consumer perception of quality
25. Brand extensions and brand relatedness
26. Mainstream vs trendy products and consumer behavior
27. Personal values and consumer behavior
28. Word of mouth and electronic word of mouth as a factor influencing
consumer behavior
29. Brand ambassadors and consumer behavior
30. Corporate social responsibility as a factor influencing consumer behavior
31. Brand image and consumer behavior
32. The role of customer trust in consumer behavior
33. The impact of negative online reviews on product perception and
purchase intention
34. The role of social media peer communication in shaping consumer
behavior
35. Is consumer behavior rational?
36. The role of value maximization in consumer behavior
37. Maslow’s hierarchy of needs and consumer behavior
38. Impact of prior experience on purchase intention
39. Neuromarketing in consumer behavior
40. Neuromarketing and ethics
41. The role of aesthetic taste in consumer behavior
42. Customer retention methods
43. Effects of sexual advertising on consumer purchase intentions
44. The role of packaging in consumer purchase intention
45. Brand sustainability as a positive factor of consumer purchase intention
46. Product placement and its effect on consumer behavior
47. Innovations as a factor influencing consumer behavior
48. Color-emotion associations
49. Pink for girls, blue for boys: gender differentiation of children’s’ goods
50. Marketing power of emotions
51. Emotions and brand attitude
52. Measures of purchase intention
53. Customer satisfaction measures
54. Customer satisfaction and customer loyalty
55. Customer loyalty and repurchase intentions
56. Brand familiarity and purchase intention
57. Smartphones, e-waste, and disposal activities
58. How fast fashion brands attract customers
59. Perceived quality and purchase intention
60. Organic food customer perception
61. Purchase intention and celebrity endorsements
62. Social media influencers and consumer behavior
63. Do customers care about business ethics?
64. Purchase intention and controversial products
65. Consumer animosity
66. Impact of the country of origin image on consumer behavior
67. Determinants of purchase intention
68. Repurchase intention in services
69. Customer satisfaction and repurchase intention
70. Consumer clothing disposal behaviors
71. Personal factors of consumer disposal tendencies
72. Masstige brands and consumer behavior
73. Brand advocacy development
74. Customer relationship management trends
75. Purchasing power and consumer behavior
76. Economic conditions and consumer behavior
77. Education level of consumer behavior
78. Consumer decision style overview
79. Hedonistic decision style
80. Brand-conscious customer choice
81. Social status and consumer behavior
82. Impact of sales associates on consumer purchase intention and behavior
83. Product life cycle and consumer behavior
84. New product adoption types
85. Factors that cause brand-switching
86. Online consumer behavior types
87. Guerilla marketing and consumer behavior
88. Concept of brand awareness and its impact on consumer behavior
89. Impact of the Internet on buying process
90. Perfectionist consumer decision style
91. Behavior of a healthcare customer
92. Consumer behavior of Generation Y
93. Shopping behavior of baby boomers
94. Generation Y vs Baby Boomer consumer behavior
95. Brand loyalty of Millenials
96. Brand awareness and social media
97. Generation Z consumer behavior
98. Future consumer trends 2020
99. Situational variables and consumer behavior
100. Methods of predicting consumer behavior