Scribd
Upload
22 views2 pages

Customer Satisfaction Hypothesis Test

The Pantaloons store conducted research to understand customer satisfaction by surveying 40 customers on their service, product, quality, and price using a 5-point satisfaction scale. The average satisfaction score was 3.22 with a standard deviation of 1.61. To test if customers were truly neither satisfied nor highly satisfied, the null hypothesis that the mean satisfaction is 3.0 was tested against the alternative that the mean is not equal to 3.0. Using a z-test at a 5% significance level, the z-value of 0.88 was less than the critical value of 1.96, so the null hypothesis that the mean is 3.0 is accepted.

Uploaded by

RICHARD BAGE
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
22 views2 pages

Customer Satisfaction Hypothesis Test

The Pantaloons store conducted research to understand customer satisfaction by surveying 40 customers on their service, product, quality, and price using a 5-point satisfaction scale. The average satisfaction score was 3.22 with a standard deviation of 1.61. To test if customers were truly neither satisfied nor highly satisfied, the null hypothesis that the mean satisfaction is 3.0 was tested against the alternative that the mean is not equal to 3.0. Using a z-test at a 5% significance level, the z-value of 0.88 was less than the critical value of 1.96, so the null hypothesis that the mean is 3.0 is accepted.

Uploaded by

RICHARD BAGE
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Practical Assignment

Pushpanjali kumara
Erp id-0191pgm009
Q. Imagine you are working as a responsible employee having a problem in your
organization. You want to solve this problem. For that you want to conduct
research…..
The pantaloons store is concerned about its image, one aspect of which is the
satisfaction of their service, product, quality, and price. In a google form customers
were asked to indicate their perception of service on a five point scale, where 1
indicated not satisfied & 5 indicated highly satisfied service.
The pantaloons hired research consultants who collected a sample of 40
interviews. The mean score on the five point scale, X bar equaled3.22. The sample
standard deviation was S =1.61. We want to test this hypotheses at 5% level of
significance.
Calculation
2+3+4+1+3+3+4+5+1+3+4+3+2+4+2+4+5+2+4+5+1+2+
5+4+
Mean score(x bar ) = +4+5+2+3+5+5+4+4+2+3+1+2+3+4+2+4
40
=129/40
=3.22

Sample standard deviation (SD) = (x-xbar)^/n-1


= 63/39
= 1.61
Now suppose that the researcher entertains the hypothesis that customers fell the
service at the pantaloons is not satisfied or highly satisfied. Therefore, the null
hypothesis that the mean is equal to 3.0.

H o : μ =3.0

The alternative hypothesis that the mean does not equal to 3.0:

H 1 : μ ≠3. 0

Testing the Hypothesis


X̄− μ
Z obs =
S X̄
Sx = s / n
= 1.61/ 20
= 1.61/ 6.32
= 0.25

In the above survey of a sample of 40 interviews. The mean score on the five point
scale, X bar equaled 3.22. The sample standard deviation was S = 1.61. We want to
test this hypotheses at 5% level of significance.
Zabc = 3.22-3.0
0.25
=0.22/0.25
= 0.88

Result:-
In this case, the z-value is 0.88, less than table value (1.96). we can accept H0.

You might also like