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Family Protection: Disinfectant Market Insights

The document discusses opportunities in the consumer disinfectant market due to the COVID-19 pandemic. It notes the $836 million global market for home and personal disinfectants and increased usage of 60% during the pandemic. Consumers are more focused on cleaning and disinfecting surfaces like door knobs, keys, and packages. The document proposes an alcohol-based disinfectant spray to meet consumer needs for easy and efficient sanitization. It outlines a digital marketing strategy focusing on mothers and youth to build habits around health and safety. Finally, it presents pricing for the proposed disinfectant spray and hand sanitizer products.

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7 views14 pages

Family Protection: Disinfectant Market Insights

The document discusses opportunities in the consumer disinfectant market due to the COVID-19 pandemic. It notes the $836 million global market for home and personal disinfectants and increased usage of 60% during the pandemic. Consumers are more focused on cleaning and disinfecting surfaces like door knobs, keys, and packages. The document proposes an alcohol-based disinfectant spray to meet consumer needs for easy and efficient sanitization. It outlines a digital marketing strategy focusing on mothers and youth to build habits around health and safety. Finally, it presents pricing for the proposed disinfectant spray and hand sanitizer products.

Uploaded by

gauravbimtech
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

IS YOUR FAMILY

PROTECTED?

MARKET SCENARIO: INSIGHTS & OPPORTUNITIES


CONSUMER INSIGHT YOU ARE IN GOOD HANDS

$836M 75% 67%


(Rs.6.3k Crores)
60% (Mothers) (Youth) 60%
According to recent
online survey

Global Market of Global Shortage of They are regularly People are not getting
Home & Personal Disinfectants & Sanitizers disinfecting their home anything inside their houses
Disinfectants due to sudden outbreak surroundings and without disinfecting the
of virus using sanitizers packets or using the
hand sanitizers

** [Link] 2
CONSUMER BEHAVIOUR YOU ARE IN GOOD HANDS

a WHO recommends to not get anything inside the house without disinfecting.
a The sudden consumer shift because of awareness around the world has lead to:

Cleaning door nobs Disinfecting keys Mopping with stronger All packages being disinfected
(Taps etc.) (Accessories) alcohol based disinfectant liquid before entering house

a Consumption of hygiene product has increased by 60%.


a Studies show that Mothers with children at home are concerned more about home hygiene and youth of
the country is sensitive towards personal & home protection.

IN
46.7% 65%
50% of its population below the
families are couples living
INDIA
age of 25 and more than 65%
with their children. below the age of 35.

** [Link] 3
CONSUMER INSIGHT YOU ARE IN GOOD HANDS

a With the rising global concerns, the need to


protect ourselves from virus & germs is now,
more than ever.

a Consumer invest time being doubly
sure of safety & protection.

CONSUMER NEED
a Consumers across the world needs easy to use,
time efficient products which can disinfect,
sanitize and protect them.
a They need assurance that they are safe.

4
5
WHY INSURANCE?
YOU ARE IN GOOD HANDS

According to WHO,
The virus, germs and infections stay on the packages,
hard & soft surfaces for up to 72 hours.

INSURANCE ALCOHOL BASED SPRAY


DISINFECTS GERMS WITHIN 10 SECONDS
a Multi purpose ALCOHOL based DISINFECTANT SPRAY for: Hard Surfaces, Soft Surfaces, Toilet
Seats , Accessories etc.
a The category is much needed and there are no products available in the market to fulfil the need and
help people stay germ/virus free.

7
OUR
YOU ARE IN GOOD HANDS

MARKETING STRATEGY
a We believe the market is organically being developed with behaviour shift and public
service announcements by WHO and governments of several countries.

a Our main drive off campaigns are going to be focused through Digital Media.
(A mix of, digital ads with partnerships with Times Network, Facebook Media, Influencer Marketing, Youth
led & informational media accounts.)

a Year long campaigns focusing on consumer habit building exercise.

Campaigns will be focused on: Urgency and the importance Awareness about how to
MOTHERS & YOUTH of the product safeguard their health

8
OUR OFFERINGS
DISINFECTANT
SPRAY

10
HAND
SANITIZER
GEL

11
LIQUID
SANITIZER

12
YOU ARE IN GOOD HANDS

Products MRP

Insurance Alcohol Based Multipurpose


199
Spray 200ml

Insurance Alcohol Based Multipurpose


99
Spray 75ml

Insurance Sanitizer Gel 500ml 249

Insurance Sanitizer Gel 100ml 49

Insurance Sanitizer Liquid 500ml 249

13
THANK YOU

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