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Student Preferences for Dairy Milk in Trichy

The document appears to be a survey about students' behaviors and preferences regarding dairy milk. It contains 20 multiple choice questions about whether they like dairy milk, how and how often they consume it, what packaging and additions they prefer, when and why they buy it, and which Cadbury products they enjoy other than dairy milk. The survey aims to gather information about students in Trichy, India and how they purchase and consume dairy milk products.

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Krishna Raina
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4 views3 pages

Student Preferences for Dairy Milk in Trichy

The document appears to be a survey about students' behaviors and preferences regarding dairy milk. It contains 20 multiple choice questions about whether they like dairy milk, how and how often they consume it, what packaging and additions they prefer, when and why they buy it, and which Cadbury products they enjoy other than dairy milk. The survey aims to gather information about students in Trichy, India and how they purchase and consume dairy milk products.

Uploaded by

Krishna Raina
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

STUDENTS BEHAVIOUR TOWARDS

DAIRY MILK
TRICHY
1. NAME (OPTIONAL):
2. GENDER
A. MALE B. FEMALE
3. DO YOU LIKE DAIRY MILK?
A. YES B. NO
4. IN WHICH PRICE SEGMENT YOU BUY DAIRY MILK MOST ?
A. 5 B. 10 C. 20 D. 50 AND ABOVE
5. WHY DO YOU LIKE DAIRY MILK ?
A. QUANTITY [Link] C. PACKAGING
6. HOW MANY CANDY BARS DO YOU EAT IN A WEEK ?
A. 1-2 B. 3-4
C. 5-6 D. NONE
7. DO YOU PREFER YOUR CHOCOLATE TO BE ONE THE FOLLOWING ?
A. CHEWY [Link]
C. MELTY [Link]
8. WHAT PACKAGING DO YOU PREFER ?
A. PLASTIC [Link] AND ALUMINIUM
9. WHAT IS YOUR FAVOURITE ADDITION TO DAIRY MILK ?
[Link],JUST PLAIN B. BISCUITS
[Link] [Link]
10. IN WHAT WAY YOU CONSUME DAIRY MILK MOST ?
A. BY SPENDING OWN MONEY
B. BY GETTING FROM OTHERS
11. WHERE DO YOU PREFER TO PURCHASE DAIRY MILK ?
A. SUPER MARKETS B. RETAIL STORES
12. IF THERE WAS A DISCOUNT , YOU THINK YOU WOULD BE MORE LIKELY TO BUY IT ?
A. YES B. NO
13. WHICH COLOUR PACKAGING LOOKS PREMIUM FOR DAIRY MILK ?
[Link] [Link]
14. YOU ARE STATISFIED DAIRY MILK’S PRICING ?
A. HIGHLY STATISFIED [Link]
C. MODERATE D. OVER PRICED
15. YOU EVER RECEIVED DAIRY MILK IN WAY OF BIRTHDAY CELEBRATION ?
A. YES B. NO
16. FOR WHAT PURPOSE YOU BOUGHT DAIRY MILK MOST ?
A. FOR OWN CONSUMPTION
B. PRESENTING AS GIFT FOR BIRTHDAY
C. FOR LOVER
17. WHEN YOU PREFER TO EAT DAIRY MILK ?
A. WHILE SAD B. WHILE HAPPY
C. WHILE HUNGRY D. WHILE BORING
18. IN WHICH AGE YOU AWARE ABOUT DAIRY MILK ?
A. 5-10 B. 11-15 C. 16-20
[Link] CADBURY PRODUCT DO YOU LIKE MOST AFTER DAIRY MILK ?
A. FIVE STAR [Link]
C. FUSE [Link]
[Link] CADBURY PRODUCT PROVIDES VALUE FOR MONEY FOR YOU?
A. DAIRY MILK [Link] STAR
[Link] [Link]

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