Name: Pankaj
Gender: M
Education level: 8th standard
Occupation: catering worker
Birthdate or Age: 25
monthly salary: 10,000
A. Where do you usually go for shopping for food, apparel, durables etc. small shops or big stores
like Big Bazaar
R. Provision store, weekly mandis, normal cloth store
A. How frequently do you participate
R. Weekly or bi-weekly
A. What is the quantity of products that you buy at these stores? Amount of a product bought at
once
R. As per requirement
A. Do you take a great pride in being a smart shopper
R. When it comes to groceries, I always do the bargaining and make sure to pay fair price based on
the quality. But, for apparels shopkeepers sometimes asks for more price
A. Are you willing to spend extra time for shopping to get the best possible price on the goods you
like
R. Yes, I always look for economical price, mostly in groceries but not in apparel purchase
A. Is it important for you to be aware of all the available alternatives before making your purchase
R. Yes, it is important for me as I always look variety in a product
A. Does TV advertisement of products affect you
R. Yes, I get affected but only for staples and grocery products, not for apparels
A. Are expectations met by product specifications
R. Yes, it does most of the times
A. Does quality of the products being offered affect your choice of the stores
R. I buy quality products when it comes to apparels and go to few selected stores. Quality of grocery
items is same everywhere
A. Do you look for cheap (inexpensive) products
R. Yes, I do. But for apparels I always prioritise quality above price
A. Do you look for value for money products
R. Yes, I do
A. Do you bargain with a sales person on the price of the product
R. Yes, mostly bargaining happens in mandis. In grocery shops I have to buy on MRP
A. Do they affect your choice of the stores
R. Yes, it affects all the time
A. Do you try to get a sales person on to lower the price of a product, which has been slightly
damaged? Why? Do they affect your choice of the stores?
R. I don’t buy a product if it is damaged
A. Does the availability of the current fashion and new products affect your choice of the store? How
R. Yes, it affects. Whenever I see my friends wearing any new style clothes, then I also search for
those clothes to buy them and ask them about store from where they bought that cloth
A. Does the availability of famous brand names affect your choice of the store? How
R. Yes, it affects. However, it depends on my budget
A. Does the ability to find nice displays of products affect your choice of the store
R. Yes, I prefer to go to those stores
A. Do you look for warranty over price
R. No, I don’t do that for both groceries and clothes. Although, while buying any mixer grinder type
of things then it matters the most
A. Does the availability of famous brand names affect your choice of the store? How
R. Yes, it affects. However, it depends on my budget
A. Do you prefer to go on shops where you can bargain or you go to the shops where the price is
fixed
R. I prefer to go on shops where I can bargain
A. Do you like to go on shops where there are discounts
R. Yes, I prefer those shops
A. Do you go to any particular shop where the price is little high but quality is good
R. Yes, mostly happens when I have to buy clothes
A. Do you talk about your product experience with others – Negative/Positive
R. Yes, I do share my experience with my friends and relatives. In addition, when somebody
recommend me any store, I definitely go there
A. Does the distance of the store from home affect your choice of retailer/store? How & why
R. Yes, it matters when I have to buy groceries. But, I travel extra distance to buy good quality
clothes
A. Does the availability of parking facility at the store affect your choice of retailer/store? How
R. Not really
A. Does speed and efficiency in completing the transaction matter to you
R. Yes, it matters to me. That’s why I don’t liked Big bazaar as there was too much waiting time
A. If a shopkeeper gives you products on credit so you prefer that shop
R. Yes, sometimes
A. If a shopkeeper has home delivery facility, would you prefer him
R. I have never used it
A. Where do you prefer buying clothes
R. Small shops where I can find good quality and latest fashion clothes
A. Do you prefer stores where there is option of return or exchange of the product
R. Yes, I prefer going to such stores
A. Cleanliness and maintenance of store attract you. How & why
R. Yes, it does all the time. It proves that products sold at that shop would be healthy and hygienic
A. Does human crowding at stores affect your choice of the stores
R. Sometimes it does, but mostly during apparel shopping
A. Does friendliness of the store employee’s affect your choice of the stores
R. Yes, I like going to such stores
A. Does having sales person who have good product knowledge affect your choice of the stores
R. No, it doesn’t. I know what I have to buy and don’t need assistance to a greater extent
A. Does the packaging of the products affect you
R. Yes, it does. I like the products which have attractive packaging
A. Does having a picture/photo of the product on the packet help you? How
R. Yes, I get to know more from the picture about the product
A. Why do you prefer buying on small store and not the big stores like Big Bazaar
R. Price is always high for all the products in big bazaar
Name: Sandeep
Gender: M
Education level: 8th standard
Occupation: Shop cleaner
Birthdate or Age: 29
monthly salary: 10,000
A. Where do you usually go for shopping for food, apparel, durables etc. small shops or big stores
like Big Bazaar
R. Stores near my home, sometime to mapusa for apparel purchasing
A. How frequently do you participate
R. Monthly
A. What is the quantity of products that you buy at these stores? Amount of a product bought at
once
R. In bulk (mostly of worth Rs 2000)
A. Do you take a great pride in being a smart shopper
R. Yes, I do
A. Are you willing to spend extra time for shopping to get the best possible price on the goods you
like
R. Yes, I always search for economical price
A. Is it important for you to be aware of all the available alternatives before making your purchase
R. Not really
A. Does TV advertisement of products affect you
R. Yes, while buying mobile and fridge but not groceries and apparel
A. Are expectations met by product specifications
R. Yes, most of the time
A. Does quality of the products being offered affect your choice of the stores
R. Yes, good quality of food is the most important factor
A. Do you look for cheap (inexpensive) products
R.
A. Do you look for value for money products
R. Yes
A. Do you bargain with a sales person on the price of the product
R. Yes, I do in all the segments
A. Do they affect your choice of the stores
R. I never bargain while doing apparels shopping
A. Do you try to get a sales person on to lower the price of a product, which has been slightly
damaged? Why? Do they affect your choice of the stores?
R. Yes
A. Does the availability of the current fashion and new products affect your choice of the store? How
R. Yes, I have done that but very few times
A. Does the availability of famous brand names affect your choice of the store? How
R. Not really
A. Does the ability to find nice displays of products affect your choice of the store
R. Not so often
A. Do you look for warranty over price
R. Yes, it affects very often
A. Does the availability of famous brand names affect your choice of the store? How
R. Only when I bought my bike
A. Do you prefer to go on shops where you can bargain or you go to the shops where the price is
fixed
R. Not really
A. Do you like to go on shops where there are discounts
R. I prefer to go on shops where I can bargain
A. Do you go to any particular shop where the price is little high but quality is good
R. Yes, I always do while making purchases from mandis
A. Do you talk about your product experience with others – Negative/Positive
R. Yes, I shop for groceries from a fixed shop
A. Does the distance of the store from home affect your choice of retailer/store? How & why
R. Yes, I talk about my purchases with my friends
A. Does the availability of parking facility at the store affect your choice of retailer/store? How
R. Not really. I use to buy grocery items from a fixed shop
A. Does speed and efficiency in completing the transaction matter to you
R. Not really
A. If a shopkeeper gives you products on credit so you prefer that shop
R. Yes, that's why I prefer going to a fixed kirana store
A. If a shopkeeper has home delivery facility, would you prefer him
R. No answer received
A. Where do you prefer buying clothes
R. Never tried
A. Do you prefer stores where there is option of return or exchange of the product
R. from 2-3 shops where I know good quality clothes are available
A. Cleanliness and maintenance of store attract you. How & why
R. Yes, when I have to buy clothes for my children then returns due to sizing problem becomes
important
A. Does human crowding at stores affect your choice of the stores
R. Yes, it matters the most
A. Does friendliness of the store employee’s affect your choice of the stores
R. Not really
A. Does having sales person who have good product knowledge affect your choice of the stores
R. Yes, I like going to such stores
A. Does the packaging of the products affect you
R. No, I never get affected by packaging
A. Does having a picture/photo of the product on the packet help you? How
R. Yes, it affects me. I like reading about the product and then make a purchase
A. Why do you prefer buying on small store and not the big stores like Big Bazaar
R. I have never visited Big Bazaar