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Integrated Case Study Exam: Samsung Mobile

The document provides instructions for a final examination paper for an Integrated Case Study course. It includes 3 questions related to analyzing Samsung's mobile business in light of the Note 7 issues. Question 1 asks students to conduct a SWOT analysis of Samsung's mobile segment and discuss one key point from each area of the analysis. Question 2 asks students to draft an email as the finance manager to the board with two impacts of discontinuing the Note 7 and two recommendations to regain market share. Question 3 asks students to discuss the four types of quality costs and how understanding their relationships could help Samsung improve quality and avoid another issue like the Note 7 crisis.

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104 views2 pages

Integrated Case Study Exam: Samsung Mobile

The document provides instructions for a final examination paper for an Integrated Case Study course. It includes 3 questions related to analyzing Samsung's mobile business in light of the Note 7 issues. Question 1 asks students to conduct a SWOT analysis of Samsung's mobile segment and discuss one key point from each area of the analysis. Question 2 asks students to draft an email as the finance manager to the board with two impacts of discontinuing the Note 7 and two recommendations to regain market share. Question 3 asks students to discuss the four types of quality costs and how understanding their relationships could help Samsung improve quality and avoid another issue like the Note 7 crisis.

Uploaded by

natlyh
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

FINAL

Examination Paper

(COVER PAGE)

Session : January 2018

Programme : Bachelor Of Accountancy (Hons) Programme

Course : ACC5213: Integrated Case Study

Date of Examination : April 30, 2018

Time : 9.00 am – 12.10 pm Reading Time : 10 Minutes

Duration : 3 Hours 10 Minutes

Special Instructions :

Answer ALL questions in the answer booklet provided.


.

Materials permitted :
Nil

Materials provided :
Separate five-page case study

Examiner(s) : Azliza Azrah Binti Mohd Zakaria

Moderator : Affiza, Nur Azizah, Kiranjeet


This paper consists of 2 printed pages, including the cover page.
ACC5213 (F) / Page 1 of 1

INTI INTERNATIONAL UNIVERSITY

BACHELOR OF ACCOUNTANCY (HONS) PROGRAMME


ACC5213: INTEGRATED CASE STUDY
FINAL EXAMINATION: JANUARY 2018 SESSION

Instructions: Answer ALL questions in the answer booklet provided.

Question 1
Prepare a SWOT analysis for Samsung mobile segment and critically discuss ONE (1) main
point in each strength, weakness, opportunity and threat of your list.
(30 marks)

Question 2
You are a Manager in the Samsung mobile segment and you received the following email from
your Finance Director:
Hi,
I have received an email from the Managing Director and here is a summary of the email:

The Board members are concerned with the future directions of Samsung after the Note 7
crisis. Our reputation as the leader in the mobile phone industry is tarnished and our share
prices are badly affected.

Draft an email that I could send to the Board members that explains the TWO (2) major
impacts of abandoning production of Note 7 have on Samsung’s future phone sales and
provide TWO (2) recommendations to regain its strong market share besides the actions that
we have taken to address the issue.

(Note: Maximum 500 words)


(40 marks)

Question 3
Managing quality is important to managing costs and customer value. Organisations manage
quality in many different ways. Some firms include quality measures as part of their performance
measurement systems. Others implement total quality management systems to gain quality
accreditation, and some firms regard total quality management as an end in itself. From the
management accounting persepective, quality costs focus on the costs of the quality of
conformance. There are four types of quality costs: Prevention costs, appraisal costs, internal
failure costs and external failure costs.
Discuss the relationship and interactions among the four quality costs and evaluate how Samsung
can make use of that relationship to improve its quality of mobile phones and avoid the
recurrence of Note 7 crisis.
(30 marks)
-THE END-

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