YouTube Fast Growth

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How to Start And Grow a YouTube Channel in 2020

Today, I’m gonna discuss to you how to start a successful

YouTube channel and grow it in record time. In fact, these
are the same exact steps I used to take my channel from zero
views and zero subscribers to over 5,000,000 views and
200,000 subscribers. I’m not alone. My friend also recently
hit 250,000 subscribers using these same strategies.

I’m Sufi, and in this article, I’m gonna show you my

step-by-step action plan for growing a YouTube channel,
including lots of real-life case studies and examples. Stay
tuned.

When I first launched my YouTube channel a couple of years

ago, I struggled big time. Despite publishing lots of great
videos, my views barely budged. It was really frustrating I
hate you YouTube! Flash forward to today, and my channel
consistently gets hundreds of thousands of views, and around
8,000 people subscribe to my channel every month. My
secret, I tested everything. That way, I could figure out what
advice actually worked and what didn’t, and I put everything
that worked for me into a simple step-by-step process, snd
that’s the process I’m about to share with you. So, let’s dive
right in with step number one,

#1 Make a pro channel page.

My first channel page looked like, yikes. Needless to say, a

channel page like that isn’t gonna push anyone to subscribe.
In fact, my ugly channel page was one of the main reasons
that I struggled to turn viewers into subscribers. Today, my
channel page is super pro, and because my channel page
looks professional, a good chunk of the people that visit my
page hit that Subscribe button. so, how do you create a
professional channel page?

First, write a thorough About tab description. When

someone’s on the fence about subscribing to your channel,
what do they do? They click on your About tab to learn more
about you, a detailed About page description that lets people
know who your channel is for,
1. What types of videos you put out,

2. When you upload new videos,

3. And anything else that would make someone wanna smash

the Subscribe button.

Next, you wanna upload

#2 Nice-looking channel art.

Like my mom always told me, you never get a second chance
to make a first impression. Hey, mom, I just mentioned you
Ha!! Ha!! Ha!!, and your channel art is the first thing that
someone sees when they visit your page, so it needs to look
great. Now, if you don’t know how to use Photoshop, you can
use an easy tool like Canva or Snappa to make a nice
channel art banner.

Last up, we have your channel icon. Did you know that your
channel icon shows up in more places on YouTube than
anything else?

It’s true. Your channel icon appears on Watch Pages, search

results, Community tabs, Subscriptions, video comments,
Featured Channels, Related Channels, and more. In fact, for
lots of people, your icon will be the first thing they see from
your channel before they visit your page.
For example, when you leave a comment on a video, your
channel icon shows up right next to it. So, make sure your
channel icon looks nice and clear like this or like this. Then,
move on to our next step,

#3 keywords.

It’s no secret that SEO is huge. You can have the best video
ever made. Best video ever, done. But if no one on YouTube
can find it, it’s not gonna get any views. In fact, a big reason
that my channel finally found success was that I started to
rank on YouTube for popular keywords, like on-page SEO,
and Google rankings, and these YouTube rankings have
directly led to millions of views. Now, I’ll show you exactly
how to optimize your videos in a minute, but before we get
into that, you need to find some keywords.

Specifically, keywords that lots of people are searching for on

YouTube. So, how do you find them? It’s actually pretty easy.
Use YouTube auto-complete (on the search bar). You might
have noticed that when you search for something on
YouTube, it suggests keywords for you. This feature is called
auto-complete. The great thing about auto-complete is that it
only suggests popular keywords. In other words, YouTube is
literally telling you, These are terms that lots of people use “to
find videos on YouTube.” For example, let’s say you wanted
to make a video about the keto diet. Well, when you type keto
into YouTube, you can see that it suggests a handful of
keywords related to that term, and these suggested keywords
are perfect to optimize your videos around. With that, let’s
move on to step number four,

#4 optimize and plan your videos

real talk. Most people struggle on YouTube because they

don’t plan their videos.

Instead, they turn on their camera and freestyle, but if you

take a look at some of the most successful channels on
YouTube, you’ll notice that they all plan their videos ahead of
time. Why is this important?

Well, put yourself in the shoes of someone that’s watching

videos on YouTube, and whether you’re on YouTube to learn
or to be entertained, you probably have a very short attention
span. Plus, YouTube is suggesting cute cat videos left and
right. So, if the video you’re watching isn’t super engaging,
you’re gonna click away, and when someone’s rambling and
tripping over their words, you’re gonna say, next.

So, unless you’re an absolute natural on camera, I

recommend using an outline or a script. Personally, I use a
script. As you can see, it has every single line written out, plus
notes, but you can also use a loose outline. That way, you
have some room to improvise. Either way works. Bottom line,
plan out your videos ahead of time with a detailed outline or a
word-for-word script.
Let’s move right into step number five,

#5 Optimize your videos for SEO.

Like I mentioned earlier, SEO is one of the main reasons that

my channel has grown so quickly over the last year. So, now
that you’ve found a popular keyword

and filmed a great video using an outline or script, it’s time to

optimize it.

Here’s how

First, include the keyword that you found earlier in your title.
YouTube puts a ton of weight on terms that appear in your
video title. So, make sure to include your exact,
word-for-word keyword here. For example, here’s a video I
published a while back. My target keyword for that video was
link building. So, I included that keyword in my title, simple.
Next, use your keyword two to three times in your
description. There’s no need to overthink this step. Just
sprinkle in your keyword a few times where it makes sense.

Here’s an example from the video I just mentioned. keywords

look nice and natural? That’s how you want it to look. Finally,
use keyword-rich tags.

When it comes to tags, I like to keep things really simple. I

include my main keyword as the first tag. Then, I use a
handful of other tags that describe what my video is all about.
That’s all there is to it.

And now, it’s time for step number Sixth,

#6 Get more comments

My team and I recently analyzed 1.3 million YouTube videos

to figure out why certain videos ranked higher than others,
and one finding that surprised a lot of people was that videos
with a lot of comments tend to outrank videos that don’t get a
lot of comments.

In other words, when your video gets a lot of comments,

YouTube says, “This video is engaging our viewers,” and
they’re gonna give it a rankings boost. The question is, How
do you get more comments on your videos? Here are three
simple tips that work great.

First, give people multiple choice questions in your video.

Most YouTubers ask their viewers something like this.

Yeah, that can work okay. Instead, give people something

super specific that they comment on. For example, in my
videos, I ask people, which technique from the video they’re
you gonna use first. They can literally comment with one to
two words, and that’s one of the reasons that this video has so
many comments.
Next, use a pinned comment.

Here’s where you ask your viewers a question in the comment

section, and then you pin it so it stays at the top.

Second thing, reply to as many comments as you can. The

fact is, most YouTubers never reply to comments, which
means you instantly stand out when you do, and if your
channel is brand new, there’s really no excuse not to reply to
every single comment that comes in. In fact, I reply to pretty
much every comment that comes in within the first 48 hours
of a new video going live. Not only does this lead to more
people commenting, but it also directly leads to more
subscribers. Speaking of subscribers, it’s time for our next
step, step number seven,

#7 Get more subscribers

So, how do you get your first thousand subscribers? And how
do you go from 1,000 to 100,000 and more? Here are two
quick strategies that are working really well right now.

1. Focus 100% on quality, not quantity

Because here’s the deal. A lot of so-called YouTube experts

tell you that you need to publish lots of videos all the time,
but it’s simply not true. The fact is, there are over 400 hours
of videos published on YouTube every minute. So, the world
doesn’t need more mediocre videos. It needs more awesome
videos. For example, I grew my channel to over 100,000
subscribers with only 20 total videos, and it only took seven
more videos to get to 200,000 subscribers, and I’m not alone
with this quality over quantity approach. JunsKitchen has
over 3,000,000 subscribers,

and he’s only uploaded about 25 total videos. Bottom line, no

one cares how often you publish, just that the videos you do
publish are awesome.

2. Optimizing end screen

You also wanna optimize your end screen for subscribers. As

you probably know, your end screen is the screen that pops
up at the end of every video on YouTube, and it’s one of the
easiest ways to get more subscribers. Why is that? Think
about it

Someone just finished watching an entire video from your

channel, which means they’re primed to subscribe. That’s
why I recommend using a big Subscribe button on your end
screen. That way, people can easily subscribe from inside of
your video, pretty cool. And now it’s time for our last step,

step Eight,

#8 increase session time.

Now that your channel is starting to get some traction, it’s
time to take things to the next level. Specifically, it’s time to
start focusing on session time. So, what is session time, and
why is it important? Session time is how long someone
spends

on YouTube after they start watching one of your videos, and

I should point something out. Session time is a little bit
different than audience retention and watch time. Those two
metrics are how long someone spends watching one video.

Session time is different. Session time measures the amount

of time that someone spends on the YouTube platform as a
whole, and YouTube has stated on the record

that session time is super important. According to YouTube,

the longer you can keep people watching on YouTube
because of your content, the more your content may get
surfaced. The question is, How do you maximize your session
time?

First, use the next video in your end screen. I already

mentioned that you wanna add a big, old Subscribe button on
your end screen, but you also wanna link to one of your other
videos here too. Here’s an example from my channel. That
way, you give people something else from your channel to
watch right away. As a quick pro tip, use a next video that
someone want to watch after they finish the video they’re
watching. For example, I have a video on my channel that
shows people how to get more views. What would someone
that just finished watching that video want to see next? A
video on how to turn those views into subscribers. So, I
featured a video on getting more subscribers in my end
screen. Next, use a special type of playlist format that I call
power playlists.

As you might already know, playlists are one of the easiest

ways to boost your channel’s session time. That’s because
playlists automatically play one video after another, which
keeps people on YouTube. So,

what are power playlists exactly?

They’re basically the same as regular playlists with a cool

name. Just kidding.

The difference is this. Instead of organizing your playlists

around topics,

with power playlists, you organize them around outcomes

and benefits.

For example, let’s say you have a bunch of videos on your

channel about healthy desserts. Most people would name
their playlist something like Healthy Dessert Recipes, and
there’s nothing wrong with that title, but it’s not gonna push
people to watch every single video on that playlist. Enter
power playlists. With power playlists, you organize your
videos around a specific outcome that your viewers want. So,
instead of organizing your videos around healthy dessert
recipes, you just collect a batch of four to five videos that will
help your viewer lose weight without cutting out dessert.
Then, name your playlist with a benefit-oriented title.

For example, I have a bunch of videos on my channel that

show people how to rank in Google. So, I put those videos
into a playlist and called it How to Get Higher Google
Rankings. Simple.

I’ve got a quick bonus strategy for you,

YouTube Studio hacking.

The YouTube Studio is one of the best ways to take your

channel to the next level.

To be clear, if your channel is brand new, the YouTube Studio

isn’t gonna be that useful for you. That’s why I only
recommend using this technique after you get a few hundred
subscribers under your belt. So, if you’re new to YouTube, I
recommend sticking to the other techniques that I showed
you in this article.

With that, here’s how this strategy works. First, look at your
videos’ top traffic sources. The traffic sources report tells you
where your views and watch time are coming from, and it’s
an absolute gold mine. Here’s exactly how to use this
information to get more views. First, you can double down on
what’s already working. For example, if you’re getting lots of
views from SEO, spend more time looking for keywords and
optimizing your videos. You can also use this report

to find untapped traffic sources. For example, maybe a big

source of potential views, like suggested video, is only
bringing in 10% of your views. Then, it’s probably time to
start creating videos that are designed to rank in suggested
videos sidebar. Next, look at the

Audience retention report

This report shows you where people drop off, and when you
notice a pattern, you can stop doing that thing in future
videos. For example, in some of my older videos, I noticed a
huge drop off in the first 30 seconds of my video. Now, it’s
normal to have a significant drop off in the first 30 seconds or
so of your video, but my audience retention was dropping off
a cliff, and when I looked at my video intros,

I realized why. I was going on and on about why My video

topic was important. That’s when it hit me. Anyone that’s
watching this video already knows that this topic is important.
That’s why they’re watching this video. So, I started to test
intros that cut out the fluff and got straight to the point, and
my watch time and audience retention significantly
improved.
End is here now all my experience and my studies about
youtube algorithm shared with you and hopefully its help you
to grow your youtube channel

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