Philippine Christian University

SENIOR HIGH SCHOOL DEPARTMENT

Dasmariñas City, Cavite
S.Y. 2019-2020

MEDIA AND INFORMATION LITERACY

LEGAL, ETHICAL, AND SOCIETAL ISSUES

(GRADE 12)
WEEK 1
MARCH 16 -20, 2020

MODULE
Name: _____________________________________________
Strand &Section: ____________________________________

Prepared By:

Cuevas, Chabelita
Geneveo, Kevin
Pereña, Eunice
 LEGAL, ETHICAL AND SOCIETAL ISSUES in
MEDIA AND INFORMATION LITERACY

Learning Competencies
At the end of the lesson the learners discuss and analyze a specific case study
related to legal, ethical, and societal issues in the use of media and information literacy.

Discussion:

Source: [Link]
[Link]

Analyze the picture above and answer the following questions below:

a. What issues do you see in the poster?

b. Which one do you understand? Which ones do you not know?
c. What possible dangers and issues of unguarded use of the internet are depicted
in the picture?
 d. Which of these issues have happened to you or to your friends? Why did they
happen?

The Cybercrime Prevention Act of 2012, officially recorded as Republic Act No. 10175,
is a law in the Philippines approved on September 12, 2012. It aims to address legal
issues concerning online interactions and Internet in the Philippines.

[Link]

LEGAL ISSUES

What is Intellectual Property?

• INTELLECTUAL PROPERTY (IP)

- refers to creations of the mind, such as inventions; literary and artistic works;
designs; and symbols, names and images used in commerce.
(Source: [Link]
What is Intellectual
Property Law? 

Intellectual property law deals

with the rules for securing
and enforcing legal rights to
inventions, designs, and
artistic works. Just as the law
protects ownership of
personal property and real
estate, so too does it protect
the exclusive control of intangible assets. The purpose of these laws is to give an
incentive for people to develop creative works that benefit society, by ensuring
they can profit from their works without fear of misappropriation by others.

• World Intellectual Property Organization

(WIPO) is the global forum for intellectual
property services, policy, information and
cooperation
• The World Intellectual Property Organization
(WIPO) is the UN agency responsible for
 treaties involving copyright, patent, and trademark laws. WIPO can be a force for
progressive change, helping the world take into account public interest and
development needs.

WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?

TYPES OF IP
COPYRIGH INDUSTRIA GEOGRAPHICAL
PATENT TRADEMARK
T L DESIGN ORIGIN

COPYRIGHT
• a legal term used to describe the rights that creators have over their literary and
artistic works

• books, music, paintings, sculpture and films, to computer programs, databases,

advertisements, maps and technical drawings

• Copyright infringement is selling another’s work or commercially exploiting it

without the proper rights to do so. Copyright infringement for example, will occur
when a university copies parts of the whole book and then selling it to students.
Theft thus takes place
[Link]

The Creative Industry: Artists' Intellectual

Property Rights. (2012). cictcreativecontent's
channel. YouTube. Retrieved September 19, 2016,
from [Link]

Republic act 8293

INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

LITERARY WORKS During the lifetime of the author plus 50 years after death

ART 25 years from the date of creation

PHOTOGRAPHIC 50 years from publication

WORK

AUDIO- VISUAL 50 years from publication

WORK

SOUND RECORDING 50 years from year recording took place

BROADCAST 20 years from date of broadcast

RECORDING

TRADEMARK Valid for 10 years and may be renewed for a periods of 10 years
 INVENTION PATENT Valid for 20 years from filing date application

PATENT

• an exclusive right granted for an invention

• provides the patent owner with the right to decide how - or

whether - the invention can be used by others

Trademarks

• a sign capable of distinguishing the goods or services of one

enterprise from those of other enterprises.

• TM means the owner of the mark has common law rights even
though the mark has not been registered while the ®, on the
other hand, is only used for marks that have been granted
registration.
Trademark Infringement

• Infringement refers to the violation of a law or

a right.

Industrial
Design
 • constitutes the ornamental or aesthetic aspect of an article

• may consist of three-dimensional features, such as the shape or surface of an article, or of two-
dimensional features, such as patterns, lines or color

DESIGN INFRINGEMENT

• On May 20, 2011, Crocs

filed a complaint and
initiated a new suit
against Skechers, case
number 1:11-cv-01330,
in the U.S. District Court
for the District of
Colorado. Crocs alleges
the Swifts line
introduced in the
summer of 2010 by
Skechers is an “obvious imitation” of Crocs’ original shoe design for the CROCBANDTMmodel
footwear, which is protected by U.S. D610,784.

[Link]
Patent or industrial design infringement

GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN

• signs used on goods that have

a specific geographical origin
and possess qualities, a
reputation or characteristics that
are essentially attributable to
that place of origin
• most commonly includes the
name of the place of origin of
the goods.

FAIR USE









 Fair use means you can use copyrighted

material without a license only for certain
purposes. These include:
 Commentary
 Criticism
 Reporting
 Research
 Teaching

Guidelines for Fair Use

 A majority of the content you create must be your own.
 Give credit to the copyright holder.
 Don't make money off of the copyrighted work.
 Activity # 1
Direction: Look for an article that violates the intellectual Property Rights and identify
what right was violated. (At least 3 different Rights)
Highlight the words that is related to Legal, Ethical and Societal Issues in Media and Information
Literacy and give the meaning of the found words.