Name: Khizra saleem
CMS#401475
Program: BBA 8th
Assignment: E-Business
Submitted to: Sir Azeem Amin
Question#1:
Kindly List Down 3 Strategies to Run an Effective Google AdWords Campaign?
Answer:
1. Reliable keyword focus both increases quality and lower cost site traffic:
When the keywords you use in a Google AdWords that closely match with the content on the
following landing page. Google will view your site by providing quality search result and assign a
higher Quality Score to your website. A website that makes money by optimizing high-quality,
relevant content about your product.
2. Change default settings because what Google perceives as a successful ad does not
match with your business objectives:
Google sets default for many fields like change default settings because the ad is not
necessarily work best for your business objectives.
3. Check and test your ad from multiple dimensions to find the combination that
maximizes its effectiveness and productivity:
Paid search can be a heavy ongoing expense. Maximizing the return there is a way to reduce
marketing cost. The benefit of Google Ads Dashboard is that you can create multiple ad
campaigns in seconds. By using different campaigns, you can test the same keyword phrases
target at different locations to determine which areas are your products or services is hotter. As
an alternative you can also try different keyword phrases in the same regions.
Question#2
The four components of the Google Analytics platform?
Answer:
Collection:
In this component you collect user-interaction data. When you want to collect data
you need to add Google Analytics code to your website and mobile app or other digital
environment you want to measure. This tracking code provides a set of instructions to
Google Analytics that guide us the user interactions it should pay attention to and which
data it should collect. When you collect is depend on the environment you want to
track.
Processing &Configuration:
This component allows you to manage how the data is processed. When you process
the data Google Analytics change the raw data from collection and using the settings in
your Google Analytics account. These settings also known as the configuration that can
help you to align the data more closely with your measurement plan and business
objectives. You can also configure Google Analytics to convert data directly into your
reports from other Google products like Google AdWords, Google AdSense and non-
Google sources like your own internal data. It’s during the processing stage that Google
Analytics then merges all of these data sources to create the reports you finally see in
your account. It’s important to note that once your data has been processed it cannot
be changed.
Reporting:
After Google Analytics has finished processing and configuration you can access
and analyze your data using the reporting interface which includes easy-to-use
reporting tools and data visualizations. It is also possible to do systematic access
with your data by using the Google Analytics Core Reporting API. By using the
API, you can also build your own reporting tools or extract your data directly into
third-party reporting tools.