Overview
Located around the idyllic hill-town of Panchgani in Western India, Mapro Foods manufactures Fruit
Jams; Fruit beverage concentrates – Crushes and Squashes; and Fruit Bars. With an annual processing
capacity of around 30 thousand MT, Mapro is a market leader in Western India. The company has grown
organically over the last five decades with sustained profitability. Known for its quality and innovation,
Mapro has been built on its founder’s philosophy of developing products that are wholesome,
nutritious, value-for-money, and imaginative.
50 fruitful years
Founded in 1959, the Company had its humble beginnings in the hill-town of Panchgani, near
Mahabaleswar, when a businessman named Kishore Vora a pharmacist by profession, decided to
make some strawberry jam. He then went on to develop innovative products such as jelly sweets,
fruit cubes with fruit juice and rose syrups with rose petals – all for the first time in country.
Today, his ‘hobby’ has borne fruit in the shape of Mapro, one of the most modern, hygienic,
quality-focussed fruit product manufacturing units in India. His vision has been taken forward,
thereby transforming the region around Mahabaleshwar and Panchgani, the erstwhile sleepy hill
stations of Maharashtra, into a flourishing fruit processing zone.
A range of nutritive, lip-smacking products
Jam
Crush
Restore
Coolz
Lounge
Squash
Premium
Falero
Bars & Jellies
Toppings
Mazaana
Mapro’s portfolio of products provides a high quotient of natural fruit in the form of Jams, Fruit bars and
chews, Syrups, Crushes, Squashes, and Dessert Toppings. Its range of premium products such as Thandai
crush and Kesar syrup are made from the finest selection of exotic ingredients. Mapro’s products are
known for their wholesome taste and quality, as also their natural goodness and nutritive value.
Mapro was the pioneer of fruit-based confectionery in India, with its first jelly sweets being made from
fruit juices and liquid glucose. The ‘Falero’ pulpy fruit chews, which are better known as ‘pates de Fruit’
in the rest of the world – are excellent exemplars of Mapro’s very own Innovation Labs. Faleros come in
unique indigenous flavours that are suited to the Indian palate, like Kacchi Kairi (Raw Mango), Alphonso
Mango and Strawberry.
An emphasis on excellence and quality
With its state-of-the-art production facilities, Mapro is committed to developing, producing, packaging,
storing and selling food products, with high regard for safety, nutrition and taste, by continually
improving quality and food safety management systems to meet and exceed customers’ expectations.
The company has obtained ISO 9001:2000 certification and HACCP Certification from BVQi. ISO 22000
Certification is currently under implementation and the implementation of B. R. C. Standards is being
planned in the near future.
Having started with a capacity of 10MT of processed fruit products a year, the Company today
has a processing capacity of about 30,000MT per Year with its factories in the Shendurjane
village of Satara district, Panchgani town, Gureghar village of Mahabaleshwar tehsil and Indora
town of Kangra district in Himachal Pradesh.
We would like to hear from you. Please send us an email on info@[Link] or contact us
through mail, phone or fax:
Mapro Foods Private Limited
Mapro Food Park Mapro Garden Mapro Confectionery
Production Unit & Cold Storage Production Unit
122, Shendurjane 15/1B, Gureghar Kushal Kunj,
Wai-Surur Road Panchgani-Mahabaleswar Road 3 Chesson Road
Wai 412 803 Mahabaleswar 412 806 Panchgani 412 805
Dist. Satara, Maharashtra Dist. Satara, Maharashtra Dist. Satara, Maharashtra
India India India
Phone +91.2176.222111 Phone +91.2168.240112 / 240199 Phone +91.2168.240111 /
Fax +91.2176.222031 Fax +91.2168.240117 / 240112 240114
Click here for Map
Administrative Head Office Registered Office
122, Shendurjane, Wai-Surur Road Kushal Kunj, 3 Chesson Road
Wai 412 803 Panchgani 412 805
Dist. Satara, Maharashtra Dist. Satara, Maharashtra
India India
Phone +91.2176.222111 Phone +91.2168.240111 / 240114
Fax +91.2176.222031
Area Sales Office Plant Site Sales Office
428, Bhagyodaya, Plot No. 38,39 & 58,59 4, Sadhana Apartment,
Building No 9, Industrial Area, 1105/5 Model Colony,
Kher Nagar, Bain Attarian, Tehsil - Indora, Pune 411 016
Bandra (E), Mumbai 400 051 Dist. Kangra (H.P.) India
India India
Phone 022.65298725 Phone +91.97662 66295
Beyond business
Mapro Foods has a flat organisational structure where management and employees work hand-
in-hand. Lunch is cooked in the common canteen for one and all, including guests, who all eat
the simple, sumptuous and wholesome meal together. Employees who have put in a number of
years of service are recognised and felicitated. The education of children of employees is
encouraged and supported and employees’ families are included in all celebrations.
Mapro has successfully led the socio-economic upliftment of people in this region. Besides men,
women have had the means of earning a livelihood too, and there is a focus on education of the
younger generation.
The development of the village of Gureghar, comprising around 70 families, between 1971 and
1985, is a case-study in itself. It started out with 12 persons working as permanent employees at
the Gureghar fruit processing unit, with the rest into subsistence farming. But for them too, there
was hope. They had continuous and sustained income with a ready market at their doorstep.
They started growing strawberries, with technical guidance from Mapro, and today the region
has the highest produce of strawberries in all of India, one of the major catalysts for the manifold
increase in tourist inflow over time.
All these achievements have been through sustainable means, keeping the region’s ecology in
mind. Gureghar boasts of being one of the first villages to have 100% sanitation with every
house having their own biogas plant.
Today, statistics reveal 100% employment in the village, with none under poverty line, and
100% literacy with a 0% dropout rate. Mapro’s vision does truly extend beyond business.
Events
Strawberry Festival
Held in the month of March/April (during the Easter weekend), the Mapro Strawberry Festival at
Mapro Garden, has become a much awaited annual event. Started four years ago, when
strawberry production far exceeded market demand, Mapro conceptualized this unique four-day
festival dedicated to promoting strawberries, encouraging overall fruit consumption and boosting
tourism in Mahableshwar and Panchgani. The Festival is supported by the All India Strawberry
Growers Association (AISGA), to promote strawberry cultivation in the country.
The Festival has grown in size over the years with a turnout of thousands of enthusiasts. Through
the Festival, tourists get to experience Mapro’s array of products and state-of-the-art technology.
The Festival showcases raw strawberries and innovative strawberry-based products such as
strawberry pizza, strawberry bhel, chocolate dipped strawberries and strawberry sandwiches
among others.
The four-day event also includes free strawberry farm visits, Mapro Food Park visits, and other
cultural and entertainment activities. Over 250 farmers from nearby villages participate in the
festival, opening their farms to tourists, and Mapro garden offers strawberries that you can eat to
your heart’s content, completely free!
Sales Network
Mapro has established widespread distribution channels to reach its customers in West, North and
South India. Its network comprises of 12 super distributors and over 300 distributors across 17 Indian
states.
Mapro’s products are available in a large number of stores and it has a visible presence in almost all the
major cities across the country. We have plans to penetrate in other geographical regions, and also in
smaller towns; and welcome communication from interested parties with manpower and infrastructure
for retail distribution. They may contact us directly on info@[Link] by sending their details on the
Distributor Bio-data Form available on the website.