Manohar S.

Adhikari
Address: [Link]-182, Sector-3, Vaishali Ghaziabad (U.P.)
Email: [Link]@[Link], Mobile:-7678179490
Marketing ~ Business Development ~Specific Business segment ~Tendering~ Specification
VISION
Product Industry specific management on a global platform

PROFESSIONAL SYNOPSIS
Electronic & Telecommunication Engineer with Post Graduate Degree in Marketing and having more Then 14 years of
experience in marketing , business development, product management , channel management , tendering & bidding
of electrical and industrial electronic products ( Industrial Automation, Electrical Switchgear , Protection Devices,
Metering & Control & Instrumentation Cables products & system solutions) During the course of my current career I have
been working for some of the specific Industries like Metro rail and Indian Railways… & Presently holding the North
India roles and responsibilities for Business Development. I have an experience of handling different types of
customer base e.g. Electrical Consultants ,EPCs’, Channel Partners ( Distributors ), Panel Builders , Electrical
Contractors , OEMs' End Clients ( both Govt. and Pvt. clients ), etc
CAREER CONTOUR
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Amtech Electronics India Limited Sales Manager March-2018 to Till Date
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Company Profile: - Since 1987, Amtech has designed and manufactured most effective Motor Control solutions for an array
of industries around the world. The business basket of Electrical & Automation (E&A) contains low and medium
voltage AC Drives, Soft starter, Active Harmonics Factor products, automation solutions. Its products and solutions cater to
industry (Paper &Pulp, Sugar,O&L,Metals,F&B,Power,Cement,Chemical,Rubber, Automotive) utility, building & home,
infrastructure and agriculture segments. Our Motor Control solutions include Variable Frequency Drives, Electronics Soft
Starters, Medium Voltage Drives, and MCC/PCC panels, Battery Back-up Systems for VFD and customized Engineered
Systems.

Product Portfolio: LV Variable Frequency Drives, Electronics Soft Starters, Medium Voltage Drives, and
MCC/PCC/APFC Panels, Battery Back-up Systems, AHF, Electrical Switchgear, Energy Audit Control &
Instrumentation Cables,

Job Responsibilities:-
 Responsible for Sales & Marketing activities with leading Electrical consultants, Electrical Contractors,
Panel Builder, End-user, OEM like(Paper&PulpSugar,O&L,Metals,F&B,Power,Cement,Chemical,Rubber,
Automotive)
 Handling LV/MV VFD &Soft Starters, AHF & Trunkey Plant Automation Projects Solutions. &Energy
Management Solutions Etc.
 Experience in handling key Electricals Consultants like EIL, PGCIL, NTPC, ONGC, IOCL, PDIL, HolTec
 Key Skills includes Business development, product marketing technical training
etc.

BCH Electric Ltd Sales Manager April 2015 to March 2018

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Company Profile : - BCH Electric is ISO 9001:2015 & ISO 14001:2015 Company is one of today’s well recognized
Switchgear & Low Voltage Panel manufacturers of low voltage electrical and electronic controls in India. Our proven range
of Industrial Contactors, Overload Relays, and Motor starters, Brakes, Limit Switches, Plugs & Sockets, Industrial
Enclosures, Power Distribution and PCC & MCC has, over the years, become well accepted. All our products conform to the
latest national and international standards,
Product Portfolio: Electrical Switchgear MCB,MCCB,Contactor, MPCB, RCCB, SSR, OLR, Plug& Sockets,
Enclosures MCC/PCC/ APFC Panels, Wires & Cables, Motor Starting submersible Pump Starters& Other Industrial
Products.

Job Responsibilities:-
 Achievement of regional sales and cost management targets.
 Provide leadership, motivation, control and direction to the field sales team on an ongoing basis focused on
performance.
 Review both regional and individual performance. Identify performance issues and develop specific action plans to
optimize both regional and individual potential.
 Knowledge of Electrical Systems, Industrial Application. Tracking/ Mapping Projects from Electrical Consultants,
Developers, and Industries. Analytical Skill on Market needs, Competition.
 Good Repo with Electrical Consultant, OEM, Control Panel Builders, EPC Infrastructure, Solar Projects Companies.
 Dealer Management, Leading team of Sales Engineers.
 Team Building, Technical knowledge on Product Promotion, Marketing,
 Responsible for power project and Key Panel-Builders, Consultants, EPC Contractor, Electricity Boards,OEM’s,
Industries
 Managing products approvals in Indian Railways, Metro rail ongoing and upcoming projects.
 Managing product approval in Consultants & Electricity board.
 Conducting comparative study of various products, competitors and analysis
 Major approvals include DMRC, NMRC, RCF, [Link]
 Carrying out marketing, promotional and sales activity of certain products as defined by the company
 Arranging the Seminar and workshop for product promotion.
 Working with EPCs those work for electrical and railways Signaling and Telecom projects
 Analysis of competitor products and provides the technical solution for the same
 Provide technical solution for Signaling and telecom projects and modernization of the current system

Elcon Systems [Link]. Sales Manager- IAB & Electrical Switchgear Jan-2012 toMarch-2012

Company Profile : M/S Elcon System Pvt Ltd is Authorized Distributor of M/s ALLEN BRADLEY Since 1997 & Also
Authorized Distributor of M/s LAPP INDIA. Deals in Electrical LV Switchgear and Electrical Control Cables (ICP) &
Automation Product (A&S) like PLCs, HMIs, Servo Drive & Motor, Sensor proximity, Photo sensor, temp. Controller, Limit
Switch, AC drives (LV, MV).

Product Portfolio: Industrial Automation Products (PLC,AC Drives, Soft starter, Electrical Switchgear,
MCB,MCCB,Contactor, MPCB, RCCB, SSR, OLR Control & Instrumentation Cables , Energy Meter, APFC Panels)

Job Responsibilities:-

 To be responsible for the Business Growth in North India including Delhi NCR, [Link].
 Major Segments: Panel-Builders,EPC OEM’s, End-user Industries
 Responsible for Sales of Industrial Automation (Sensors, PLC's, HMI's, VFD's, Safety Light Curtains, Timer, Relay,
Contactor, MCB,MCCB, MPCB, Soft starter & Electricals & Instrumentations Controls Cables etc)
Providing Training and Development to End user & OEM.
Taking care of Customers in WUP Region.(Food & Beverage ,Electronics, Printing &Packaging, Pharmaceutical,
Power NTPC,Oil & Gas)To plan and achieve Sales targets for Automation products. Products includes High End and
Low End PLC, Variable Speed Drives , Motion , Human Machine Interfaces [Link] Products includes High End
and Low End [Link] Speed Drives, Motion, Human Machine Interfaces [Link] new customers and able
to retain customers. Leverage the channel (Stockiest, Dealers, Retailers, and System Integrators) to address the
customer applications & nurturing them for technical capability enhancement. To gain market share within the
Region. Knowledge of Industrial OEMS. Good understanding of Motion products is required. Has the ability to
understand the need of OEMS and create business.

Omron Automation [Link] Astt. Manager- Oct-2008 toJan-2012

Company Profile : M/s OMRON Automation Pvt. Ltd. Is a Global MNC based on Japan. OMRON is leading supplier
of control equipment for the manufacturing industry; Omron Asia Pacific's Industrial Business Group provides a wide
spectrum of equipment ranging from factory automation (FA) controllers to sensors, switches, relays and safety equipment

Product Portfolio: FA, Sensing Devices & Electrical Control Components

Job Responsibilities:-

 Responsible for Sales & Marketing activities with leading OEM,Panel Builder Electrical Projects Contractors,
 To be responsible for the Business Growth in North India including Delhi NCR, Rajasthan, Punjab, U.P,UK,
Haryana.
 Major Segments: Key Panel-Builders, OEM, Electricals Consultants, EPC Contractor, End-user Industries.
 Business generation by Sales & Marketing of PLC Automation, Sensing Solutions & Reconditioning and achieve the
sales targets.
 Identify and develop the new customers for achieving mutually decided Business Targets.
 New Inquires with regular visits to prospective customers for application understanding & to convert into orders.
Enquiries of up gradation/ new development of Automation projects with PLC, SCADA, AC/DC Drives
 Timely Billing/ Collection of payment, C forms, customer feedback etc Market survey, customer awareness &
increasing customer base.
 Regular follow-up with the Existing Customer to ensure business continuity and strengthening relationship and
collecting the dues.
 Accountable for achieving business targets through Direct Customers. End User and New Marketing Segments to
enhance sales activities.
 Correspondence with the Principal Company for any kind of clarification required by the Customer.
Interacting with Sales Dept. and follow up for pending orders.

Rishabh Instrument [Link] Application &Sales Engineer June-200to Oct 2008

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Company Profile: - M/s Rishabh Instruments is a 100% Export Oriented Unit and ISO 9001 : 2000 company based at Nasik,
Maharashtra manufacturing Electrical Test & Measuring and Industrial control products. Product range includes Analog &
Digital Panel Meters, Digital Multimeters, Digital & Analogue Insulation Testers, Electrical Transducers,
Temperature Transducers, Isolators, Protection Trip Relays, Energy Meters ,Multifunction Instruments and EMS.

Product Portfolio: Test & Measuring Products & Electrical Control Components

Job Responsibilities:-
 Responsible for Sales & Marketing activities with leading Electrical consultants, Electrical Contractors, Panel
Builder, End-user, OEM like(Paper&PulpSugar,O&L,Metals,F&B,Power,Cement,Chemical,Rubber, Automotive)
 Forecasting the yearly business, identifying new areas of business, assimilating market information and trends 
 Ensuring the business and profitability by devising the individual action plans and promotional activities like
seminars, exhibitions, advertisements etc., Liaoning with Corporate and Govt. Organizations
 To ensure total customer satisfaction through customer support
Competition analysis and suggesting counter strategies
 To increase business share with help of consultants, our dealers network & our Sales Promoter officer.
 Marketing of Analog & Digital Panel Meters, Digital Multimeters, Digital & Analogue Insulation Testers, Electrical
Transducers, Temperature Transducers, Isolators, Protection Trip Relays, Energy Meters and Multifunction
Instruments.

 Approval from various Electrical Consultants and Authorities like NHPC, EIL, NTPC, 
BHEL, etc.
  Market / Competitors analysis, stipulated contract closure, Recovery of receivables.
Customer support through service network.
 Pre tendering, Tendering and Post tendering activities.
 Bench Marking and Achieving Targets / Goals.
 Coordination with Business Associates, Vendors, Sub vendors, Suppliers and Contractors.
 Guiding and leading Sales Executives. Handle the Dealer network independently

ACADEMIC ENRICHMENT
MBA (Marketing) Punjab Technical University 2008-2010
B.E (E&T) U.P.T.U Lucknow 1999-2003
EDUCATIONAL VIGNETTE
12th Grade U.P. Board, Allahabad 1999
10th Grade U.P. Board, Allahabad 1997

IT CREDENTIALS

Languages : C, C++.
Operating Systems : Windows 9X/2000/XP
Internet Application : know
SUMMER INTERNSHIP
Project Topic: “PLC Programming& Industrial Networks”
Organization: "Rockwell Automation India ltd"
Duration: 2 Months
Introduction to PLC/Selection of PLCs/Introduction to Sensors, Drives & other products/Hardware
Selection/Installation & Wiring/Programming with Basic & Advance Instructions
Commissioning, Troubleshooting Techniques/Hands-on with PLC, MMI using specific Software/Introduction to
SCADA & Industrial Networking
STRENGTH:
 Soft and Good Communication skill
 Effective decision maker
 Leadership
 Independent, self motivated & motivates others

PERSONAL DETAILS

Father's Name [Link].B.S. Adhikari

Date of Birth 12th June 1981
Nationality Indian
Religion Hindu
Languages English & Hindi
Marital Status Married

Date: (Manohar Adhikari)

Place: New Delhi