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Marketing Management II Tutorial Sheet

This document is a tutorial sheet for a marketing management course covering the topic of promotion management. It includes 12 subjective questions focusing on concepts like advertising management, the components of promotion, integrated marketing communication, and advertising effectiveness. It also includes 10 short answer questions on related topics. Finally, it includes a crossword puzzle with marketing and sales terms. The document provides study material and questions for students to better understand promotion management concepts.

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Vivek Singh Rana
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27 views3 pages

Marketing Management II Tutorial Sheet

This document is a tutorial sheet for a marketing management course covering the topic of promotion management. It includes 12 subjective questions focusing on concepts like advertising management, the components of promotion, integrated marketing communication, and advertising effectiveness. It also includes 10 short answer questions on related topics. Finally, it includes a crossword puzzle with marketing and sales terms. The document provides study material and questions for students to better understand promotion management concepts.

Uploaded by

Vivek Singh Rana
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

F:/Academic/27

Refer/WI/ACAD/18

SHRI RAMSWAROOP MEMORIAL GROUP OF PROFESSIONAL COLLEGES


MBA [SEM II] (Group- 21,22,23 )
TUTORIAL SHEET-4
(Session: 2018-19)
MARKETING MANAGEMENT-II
(KMB-208)
Unit: 4th Topic: Promotion Management
Date of Distribution: Name of Faculty: Ms. Kanchan Agrawal,

Ms. Shubhangi Rajput

SUBJECTIVE QUESTIONS-
Q1) Briefly explain the advertising management. What are the four main steps involved in it?
Q2) Explain the term promotion. Describe the components of promotion.
Q3) Define the term marketing communication. Explain the role of advertising in marketing
communication.
Q4) Briefly explain the steps involved in marketing communication process.
Q5) Explain the growth of IMC plans and their importance.
Q6) Differentiate between family brand and individual brand.
Q7) “Communication can be defined as transmitting, receiving, and processing information.”Define the
process of communication.
Q8) “Different businesses need different marketing communication tools to communicate the desired
message to their potential customers”. With the context of statement briefly explain the role of IMC.
Q9) “Advertising facilitates the building up of positive attitude to the target audience towards a brand.”
Elaborate the term Advertising
Q10) List out the conditions for success of brand extension. Also explain the disadvantages of brand
extension.
Q11) “AIDA model is widely used in marketing and advertising to describe the steps or stages that occur
from the time when a consumer first becomes aware of a product or brand.” Discuss AIDA model in detail.
Q12) Briefly explain the term advertising effectiveness.
SUPPLEMENTARY QUESTIONS- Attached

SHORT Answer Type Questions

a) What is Publicity?
b) Explain the term window shopping.
c) Explain the role of E-commerce in marketing communication
d) Write short note on Sales Promotion.
e) What do you mean by Sponsorship?
f) What do you understand by C2C (Consumer to consumer)?
g) Discuss in brief the family brnd.
h) Briefly explain the term budget.
i) What is national brand?
j) Explain the term direct marketing in brief.

Cross word-
Across
4. is the process of looking and checking leads.
5. are intangible in nature.
7. is a process to feel customer respected.
8. objectives solve the query generate by customers.
10. selling is the process where the salespeople sell the services to customers.
12. personnel number of sale person.
Down
1. is when one party withdraws from or suppress the conflict.
2. up contact with customers after selling the product.
3. is the exchange of ideas and information between two parties.
4. selling face to face interaction between customers and sales executives.
5. providing all the information to customers.
6. selling is the front door sales process that a customer encounters when he visit a retail store.
7. are tangible in nature.
9. is the basic requirements.
11. sale close the final sale.

References:-
1. Philip Kotlar , Kevin Lane Keller ,Marketing Management ,12 Edition,Pearson Education,2012

2. Dr. R.B. Rudani, Basics of Marketing Management,Second Edition, [Link],2010

3. [Link], Dr. [Link],Marketing Management,3rd Edition Sltan Chand And Sons,2011

Signature of Faculty……………… Signature of HOD ………………

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