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Tasks:: Individual Assignment - 2 (70%)

This document provides instructions for an individual assignment worth 70% of a marketing course. Students must choose a multinational company they researched previously and develop a marketing plan to launch a new product into an unexplored market segment. The report should identify the company's strategy in this market, consider cultural implications, and apply relevant marketing theory. It must be under 2,000 words and follow report structure guidelines, with properly referenced sources and a bibliography. The assignment aims to demonstrate understanding of global marketing operations across cultures.

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Sara Carter V Adoki
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11 views2 pages

Tasks:: Individual Assignment - 2 (70%)

This document provides instructions for an individual assignment worth 70% of a marketing course. Students must choose a multinational company they researched previously and develop a marketing plan to launch a new product into an unexplored market segment. The report should identify the company's strategy in this market, consider cultural implications, and apply relevant marketing theory. It must be under 2,000 words and follow report structure guidelines, with properly referenced sources and a bibliography. The assignment aims to demonstrate understanding of global marketing operations across cultures.

Uploaded by

Sara Carter V Adoki
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Individual Assignment – 2 [70%]

In this assignment, you are required to choose a multinational company with which you
are familiar [group assignment 1] and carry out the following tasks.

Tasks:

The aim of the assignment is to demonstrate your understanding of how a global


corporation strategically manages its marketing operations across global markets and
cultures, using your group’s previous research.

Your Report should identify as a minimum the following:

Selecting one new market and one product, detail and justify a marketing plan for the
launch of this product into this, hither too, new market segment. Ensure your product
and segment is different from the other members of your group – no plagiarism.

Further information and guidance

Identify the company’s market position and its strategy in this new global market.
Identify the cultural implication of any of the marketing mix elements or management
issues.

Report structure

Cover sheet to include:


Module title; Code; your Family name; your first name; SRN; Report Title
Word count [max 2,000 words]. You should also include a contents page.
You should follow a report structure using headings and sub-headings. Include an
appendix if necessary and a bibliography; these will not be included in the word count.
You must reference any sources of information used.

Make sure that the marketing theory learnt during the course is used to explain parts of
the research information gathered. Please make sure that you read the assessment
criteria on the feedback sheet so that you can see what criteria your work will be
marked against.

Submission Assignment 2 Submission 10/1/2011

You must submit a copy on STUDYnet and a hard copy in the lecture on the due date.
The file name should follow the following structure:
Family name SRN [Link]
Failure to comply with any of the above will result in a penalty to your final grade.

Individual Assignment
Assessment, Grading and Feedback Sheet
Student Name:

Assessment Criteria Comments % %


out of
100%

Evidence that the student has X


conducted thorough research 0.40
into the proposed market using a =
wide range of sources.

Evidence that the student has X


understood and applied relevant 0.30
theory and marketing strategy to =
explain and justify the operations
recommended.

A well-presented piece of work, X


which is well-written and 0.30
Informative. Is well referenced, and =
includes full bibliography.

General Comments

FINAL GRADE (as percentage and letter grade)

1. MarketLine has company profiles for 10,000 companies, worldwide (best to browse
by name or by industry), also includes news items, SWOT analysis, and top competitors
2. Mintel (click Search and click companies to highlight this as the Search Type)
3. KeyNote (company profile info included within industry reports)
4. GMID (use Keyword search, or click Browse reports and browse by name or indusry)

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