A STUDY ON PROFILE OF CUSTOMER USING BAJAJ PULSAR BIKES WITH
SPECIAL PREFERENCE TO COLLEGE STUDENTS IN SIVAKASI
INTRODUCTION
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches
over a wide range of industries, spinning automobiles (two wheelers manufacturer and three
wheelers manufacturer), home appliances, lighting, iron and steel, insurance, travel and finance.
The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest three and two
wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin
America, Africa, Middle East, South and South East Asia. Founded in 1926 at the height of
India’s movement for independence from the British, the group has an illustrious history. The
integrity, dedication, resourcefulness and determination to succeed which are characteristic of
the group today, are often traced back to its birth during those days of relentless devotion to a
common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of
Mahatma Gandhiji had adopted him as his son.
This close relationship and his deep involvement in the independence movement did not
leave Jamnalal Bajaj with much time to spend on his newly launched business venture. We are
celebrating 125th Birth anniversary of [Link] Bajaj on 4th of November 2014.
His son, Kamalnayan Bajaj, then 27, took over the resigns of business in 1942. He too
was close to Gandhiji and it was only after independence in 1947, that he was able to give his
full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities. The present Chairman of the group, Rahul
Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto
the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio
has expanded and the brand has found a global market. He is one of India’s most distinguished
business leaders, bike manufacturer India and internationally respected for his business acumen
and entrepreneurial spirit.
Bajaj Auto Limited is an Indian automobile manufacturing company. It manufactures two
and three-wheeler machines. It manufactures and sells motorcycles, scooters and auto rickshaws.
Bajaj Auto Limited is a part of Bajaj Group of industries. The Bajaj Auto was founded by
Jamnalal Bajaj in Rajasthan in the year 1940s. It has its plants in Mumbai, Pune, Chakan, Waluj,
Pantnagar in Uttarakhand. Its oldest plant was in Akurdi(Pune) which is know transformed into
the R&D center.
Bajaj Auto is the world’s 6th largest motorcycles manufacturing company and the 2nd
largest in India. It is the world largest three-wheeler manufacturer. It gave a start to the
manufacturing of scooters from getting license from Vespa. The most popular scooter by Bajaj
was the Chetak scooter. This scooter had a waiting period of about a year, and its production
lasted for about 34 years. By around 1990’s Bajaj Auto started focusing more on motorcycles
since the market trend was shifting. It also came as a surprise to all when it announced that the
company will withdraw from scooter manufacturing since the scooter had created the goodwill
for Bajaj Auto Limited. Saffire was the last scooter produced by Bajaj. It then mainly focused on
motorcycles and Bajaj Boxer and Bajaj discover were its commuter brand in the country and the
sales of this motorcycles rised very fast. Then it came with Bajaj Avenger which still remains the
most Affordable cruiser in India. But it was mainly because of Bajaj Pulsar the name of Bajaj
came into existence and cemented its position in the motorcycle segment in India. It was
positioned as the performance bike-maker in Indian market. The main feature of the bikes where
because of its value for money without compromising on its features, power, technology. The
Pulsar range of Bajaj motorcycles has grown a lot and at a steady pace with many iterations and
a 400cc Pulsar version in a power cruiser form is launched in the market in August,2016 in the
form of Bajaj Pulsar CS400.
Bajaj currently sells its products through 2 formats,
1. Bajaj showrooms which sells all Bajaj bikes.
2. Pro-biking showrooms which sells bikes of KTM and Kawasaki.
On May 2015, its market capitalization was 640 Billion (US $9.9 Billion), making it the
India’s 23rd largest publicly traded company by market value. The Forbes Global 2000 list for the
year 2012 ranked Bajaj Auto at 1,416 Rank.
Distinctly Green
Bajaj Auto Achieves BS IV Norms on Entire product Range
Bajaj Auto Ltd once again demonstrated its commitment to green technology by
achieving Bharat Stage-IV norm compliance for its entire range of products. All its two and three
wheelers manufactured from January 2017 meet the stringent norms BS IV norms. It is the first 2
and 3 Wheeler company to completely meet BS IV norms well before the deadline of 1 st April
2017.
The Bharat stage IV norms, were notified by Government of India and are applicable across all
states.
Bajaj Auto has always been at the forefront of adopting various measures for a greener
and cleaner environment right from using wind power for energy requirements, use of alternative
fuels like CNG and LPG for its commercial vehicles, green plantations and water treatment in its
manufacturing facilities and use of advanced engine technology like the DTS-I to reduce
emissions.
Alternative fuels
Bajaj Auto is determined to increase fuel economy and curb emissions across its entire
product lineup. Alternate fuels are good for the environment, reducing emissions and dependence
on oil.
Wind power
Bajaj Auto entered into Wind Power in January 2000 and invested approximately Rs.300
crores over the next 3 years. The rationale behind the investment was to provide a natural hedge
against rising energy costs and to contribute to a clean energy initiative which was nascent in the
state of Maharashtra.
With this initiative approximately 90% of Bajaj’s power requirements for plants within the state
of Maharashtra is met through Wind Power.
Technology
The DTS-i technology, the mother technology for DTS-Fi and DTS-Si engine is highly
fuel efficient. The engine technology also helps in reducing emissions and keeping the
environment clean and green.
Manufacturing Plants
Bajaj has world class manufacturing plants at Waluj and Pantnagar and a state of art plant
at Chakan where a wide range of two-wheelers and three-wheelers are manufactured. These
plants have adhered to ISO9001 (Quality systems) and ISO-4001 (Environment system)
certification. All the plants are actively involved in afforestation with plantation work in and
around plant premises.
Investments have been made in Effluent Treatment Plant (ETP) has been to separate industrial
and domestic effluent resulting in better quality of treated water. Further by installing tertiary
plant, the treated water. Further by installing tertiary plant, the treated water is again recycled.
Bajaj Auto has always been at the forefront of adopting various measures for a greener and
cleaner environment right from using wind power for energy requirements, use of alternative
fuels like CNG and LPG for its commercial vehicles, green plantations and water treatment in its
manufacturing facilities and use of advanced engine technology like the DTS-i to reduce
emissions.
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Akurdi Pune - 411035
Office India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works Akurdi, Pune 411035, Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune 411501
E-mail rahulBajaj@[Link]
Website [Link]
Literature review
Ramarao (2009), examined the necessity for changes in the motorcycle section to face
challenges in the bike aggressive market. Two wheeler manufacturers are adjusting and
improving their product features, productivity, look, appearance and style. Nowadays a two
wheeler is pleasant technique for conveyance. There are many players in two wheeler market
like Hero Honda, Yamaha, Bajaj, TVS but Hero Honda is an established player. The review
identifies and recognizes the difference in consumer behaviour within two time frames, i.e., 2004
and [Link] research suggest the manufacturers to concentrate and direct their focus towards
the non-stop behavioural changes in the purchaser and thereby making upgrades of their vehicles
to reap competitive position.
Mona J Fitzsimmons (2010), has concluded that the profitability of automobile manufacturers
depends on exploiting value added services for instance automobile manufacturers have
discovered that financing and after sales service can achieve significant profits.
Milind Bade (2011), GM-Marketing, Bajaj Auto, has mentioned that Bajaj Auto Limited is
currently trying to move the industry from a commuter to a biker mindset and at present the
focus of the company is on keeping the sub brands and the mother brand different and the main
motive behind establishing individual brand is to create differentiation which would help Bajaj
auto, as an organization to develop relationship easily with its customers.
Pawan Chabra (2011), Nowadays every second bike sold in the premium segment is a Pulsar
and this shows the dominance of Bajaj in the Indian market place, this was possible because the
company has been regularly making the alterations to make the motorbike look fresh at all times
and Bajaj today holds over 50% market in the premium segment (for FY 2010-2011) followed
by a distant second largest player Honda Motorcycle & scooter India with a 19% market share.
Rajesh Mahrotra & Sachin Kumar Sharma (2012), evaluated and measured the elements with
a five point scale and its effect on the two wheeler consumers purchasing behaviour. This
research also concentrates on the market size of different two-wheeler producers those offering
distinctive product portfolios to the customers. Hence customer has a wide choice for purchasing
a two wheeler brand, but the buying decision depends on various aspects like mileage, engine
power, model, price, and weight of the two-wheeler. The exploration finds that Hero MotoCorp
Ltd is a main player in Jaipur city, trailed by Bajaj Auto because of its assortment of bike model
offerings to the customers. The research highlights mileage and power as most influencing
factors whereas price is least influential as per customer’s requirement. This study suggests that
marketers must offer more varieties of two wheelers to their prospective customer.
[Link] (2012), deals with perceptions and behaviour of the various consumers of
Automobile owners of Chennai. The author studied how perception of the customer influences
the consumers mind and how this information can be used successfully by marketers to gain
entry into the minds of the consumers. Data was collected from 300 automobile users. The
satisfaction level, preferred product attributes and customer profile has been represented through
descriptive statistical tools. The study also focuses on different characteristics that the Marketers
should focus on to pull in the prospective purchasers and increase the sales. The respondents
recognizes that driving comfort and mileage are the most vital elements considered while
deciding on the purchase of an automobile followed by accessibility of spare parts. Respondents
expressed their responses towards their change over to another brand due to problems faced with
the existing brand and for want of highly technological automobile. Another problem revealed
was the change in the hospitality of the dealer before and after purchase. Therefore, it is
suggested that the offerings rendered or to be rendered need to be properly defined, friendly
method and reliability in pre and post sales need to be upgraded and monitored. The study
summarises that all the automobile manufacturers who understands their consumer and produce
products as per the needs and desires of consumers will succeed in long run. As consumer
behaviour plays a vital role there is need to conduct proper and continuous research in this field
as behaviour changes with time.
Dr. Ronald Mani & Mr. Debasis Tripathy (2013), assessed and perceived the behavioural
variables and their effect on the customers buying behaviour of the 300 two wheeler bike owners
from Allahabad, Lucknow and Varanasi cities of Uttar Pradesh. The study is centred on the
purchasing behaviour of the customer that provokes them to buy the two wheeler bike. The bike
associations decided for study were Bajaj Auto, Hero Motocorp, HMSI, Yamaha Motors and
TVS Motors. The promotion was an exceptionally affecting variable for the Bajaj two wheeler
customers, family members were exceedingly impacting element for the Honda two wheeler
customers and friends were profoundly impacting component for the Yamaha two wheeler
customers. Most influencing factor is Design for Yamaha followed by Bajaj, Honda, Hero
MotoCorp and TVS. Mileage as a influencing factor was dominated among motor bike owners
of Bajaj and Hero MotoCorp. For Yamaha bike owner’s speed and technology was the
influencing factor to purchase. All the motor bike owners were happy and satisfied about their
purchase decision and the study concludes that Honda and Bajaj shows maximum satisfaction
whereas TVS remains last.
[Link] & [Link] (2013), highlighted the issue in the matter of why buyers
delay their purchase decisions. It likewise investigated whether factors of gender and age are
connected with purchase procrastination. A survey was managed from 219 two wheeler users
who had made the purchase of their vehicles within two years of the review. The findings of the
result discovered two major reasons for purchase procrastination, one was the confusion created
in the minds of the customers due to a huge presence of two wheeler variants in the market and
another was the insufficient information given at the sales counter of the dealers. The consumer
segment which was highly affected by the above reasons was from the age group 31 to 45 years.
Further the one way ANOVA test results showed a partial connection between the factors of
gender and age of respondents with purchase procrastination.
S. Franklin John & J. Anand Christopher (2013), investigated the influence of peers in
purchase decision with reference to the age of two wheeler users. Convenient sampling technique
was employed to get the sample size of 85 respondents from Coimbatore city. The questionnaire
developed by the researchers namely Clement.S. &Venkatapathy. R (2005) has been used to
acquire the information. It involves three segments each part is planned to measure the
unmistakable parameters of and companion impact and decision making process of two-wheeler
purchasing. A descriptive research methodology was adopted and statistical tools were applied to
get the results for the study. The discoveries of the review prompt to the conclusion that Peer
impact appears to affect the purchasing behaviour of the two wheeler buyers but more in
particular consumers belong to the age group of 40-50 years. The study discovers a favourable
impact of peers on the purchase decision making process.
Faisal. T (2014), the prime objective of the study is to analyze the mindset of youthful people
regarding Royal Enfield and to know the strengths and weakness of Royal Enfield compared to
rest of the bikes. It also attempts to examine the performance level of different models of Royal
Enfield. Convenient sampling is adopted and other statistical tools were used for data analysis.
The study revealed that users of Royal Enfield are greatly fulfilled with happiness and also feels
that they are unique. The study also revealed that by improvising fuel efficiency, entry of new
models, decreasing lead time, services and advertisements are important to cope up with
competitors in the market.
Dr. Raj A. Jesu Kulandai, & Prof. Kaviarasu S. John (2015), found in his study that the
Indian two wheeler industry is expanding and growing up each year and the motorcycle segment
is governed by genuine players viz. Hero, Honda, Bajaj, TVS, Royal Enfield. The study
discovers that buying behaviour of two-wheelers in Chennai city is significantly influenced by a
number of marketing stimuli offered by the manufacturers. It also reveals the people from low
and middle class prefer two wheeler as it matches with their individual and family requirements.
Majority of the respondents have claimed that Fuel-efficient, reliable brand and availability of
spare parts are the most preferential factors for buying g of a two wheeler. The findings revealed
the Pre-Purchase Analysis, Factors influencing brand preferences, Brand wise ownership of the
sample respondents and Post-Purchase analysis.
Dr. Col TajammulHoda (2015), this study focus on the latest trend in two-wheelers among
young [Link] the preference of youngsters while choosing the two-wheeler,
market shares of scooters. Analyze favorite Brands among males and females for both Scooter
and Bike. Which is more popular, Scooter or Bike and to find out the most appealing attribute
which is a major factor in the purchase of Bikes or Scooters. This study explains how persons
widen a sympathetic of the motivations following their personal deeds. The SWOT of end user
activities enables marketers to recognize and forecast end-user deeds in the market situate, it
besides promotes perceptive of the job that utilization acting in the lives of persons.
Choy Johnn Yee, Annie Ng Cheng San, and Ch’ng Huck Khoon(2015), This research is to
study the behavior and to observe the dealings of the factors, predominantly seeming value,
supposed worth and seeming threat that will effect on Malaysia end user acquires conclusion
towards cars appraisal with expediency sampling was made at Klang Valley to customers’ age
linking 23 to 65 years old and exceeding. The input method in consumers’ judgment making is
the mixing procedure by which awareness is combined to assess two or more unusual behavior
and choose one. Most of the great business examine end user buying judgment in rising element
to respond query about what end user get, where they obtain, how and how much they acquire,
when they procure. This SWOT showed considerable grades and the union involving the three
factors mentioned subsequently with acquiring conclusion.
COMPANY PROFILE
The Bajaj Group came into existence by Jamanalal Bajaj, founder of the Bajaj Group,
during the turmoil and the heady euphoria of India's freedom struggle. The integrity, dedication,
resourcefulness and determination to succeed which are characteristic of the company today, are
often traced back to its birth during those long days of relentless devotion to a common cause.
Kamalnayan, the eldest son OF Jamanalal Bajaj, succeeded his father in 1942, at the age of
twenty-seven. Putting the Nation before business, he devoted himself to the latter only after India
achieved independence in 1947. But when he did so, he put his heart and soul into it. Within a
short while, he not only consolidated the Group, but also diversified into various manufacturing
activities, elevating the Group to the status it enjoys till this day.
Rahul Bajaj today heads the Group. He has been the Chief Executive Officer of Bajaj
since 1968 and is recognized as one of the most outstanding business leaders in India. As
dynamic and ambitious as his illustrious predecessors, he has been recognized for his
achievements at various national and international firms.
Bajaj is currently India's largest two and three-wheeler manufacturer and one of the
biggest in the world. Bajaj has long left behind its annual turnover of Rs. 72 million (1968), to
currently register an impressive figure of Rs. 42.16 billion (US $936 million).
Established in 1945, Bajaj Auto ltd. was incorporated as a trading company. Till 1959,
they imported scooters and three-wheelers from Italy and sold them in India. The company got a
production license in the year 1959 and fastened the technical collaboration with Italian
PIAGGIO in 1960.
The company started producing scooters in the year 1961 and followed three-wheelers
production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters
and three-wheelers are being sold with the brand name “BAJAJ”.
Maharashtra Scooters Ltd., a company with 24% equity participation BY THE
COMPANY AND 27% PARTICIPATION FROM Maharashtra State Government‟s Western
Maharashtra Development Corp. was formed in the year 1975 under the “Horizontal transfer of
technology” policy.
The first production unit is located at Satara, Maharashtra. The unit continues to collect
scooters from CKDs supplied by the company. These scooters are marketed through the
company’s distribution network and under the company‟s brand name. In 1984, the second
production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in
1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were
commissioned in 1990 & 1991 respectively.
Today the company has become a market leader with annual production In excess of 1.35
million units which was about 4000 units in 1961. These days Baja Auto Lt. has started offering
products in all segments (mopeds, scooters, motor cycles, three wheelers).
Founders of Bajaj
Jamnalal Bajaj (1889–1942)
Founded by the freedom fighter, philanthropist and close confidante of Mahatma Gandhi
Jamanalal Bajaj, the Bajaj Group is one of the most respected and renowned business houses of
India. Started around eighty years back with a sugar factory in Lakhimpur Kheri of Uttar
Pradesh, the group has since diversified into a wide variety of business areas. The group's first
sugar plant was one among only 30 sugar mills that pioneered the establishment of the sugar
industry in India. Today, Bajaj Hindusthan Sugar Ltd is Asia's Number One Sugar company and
among the top four globally. In addition, the Group includes Bajaj Corp Ltd, a recently setup,
Bajaj Energy Limited, Lalitpur Power Generation Company Ltd. and Bajaj Infrastructure
Development Co. Ltd.
The Bajaj Group is a leading presence with diversified interest in the sugar and growing
Infrastructure sector including Power, Coal mining and Real Estate; FMCG, and Ethanol. Bajaj
Hindusthan Sugar Limited, the Group’s flagship company, was set up in November 1931.
Kamalnayan Bajaj (1915–1972)
Kamalnayan Bajaj the eldest son of Jamanalal Bajaj, after completing his education from
University of Cambridge, England, returned to India to assist his father both in business and in
social service. Kamalnayan Bajaj also a man of strict principles, earmarked a large portion of the
income from his family business for public causes and social service programs. He always had a
sense of a larger social mission, transcending the dictates of business and the bottom line.
Every new business venture that Kamalnayan got into, testified to his business acumen.
With foresight and a spirit of zestful enterprise, Kamalnayan acquired ailing industrial units and
then turned them around. He went on to expand the business by branching into manufacture of
scooter, three-wheeler, cement, alloy casting and electricals. In 1954, Kamalnayan took over
active management of the Bajaj Group companies.
Ramkrishna Bajaj (1924–1994)
Ramkrishna Bajaj, the younger son of Jamanalal, took over after the death of his elder
brother Kamalnayan Bajaj in 1972. In addition to shouldering business responsibilities,
Ramkrishna’s energies were largely directed towards the social service and social welfare
programs of the Bajaj Group. He was of the firm conviction that he could make an impactful and
meaningful contribution to the community through social work.
Ramkrishna had a flair and panache for working with youth. He was elected as the
Chairman of World Assembly for Youth (India) in 1961. He also held the office of the Managing
Trustee of the Indian Youth Centres Trust, which conceived and created the Vishwa Yuvak
Kendra in 1968, a youth development organization.
Rahul Bajaj (1938 - Present)
Rahul Bajaj was born on 10th june 1938 at Bengal Residency, British India. He is an
Indian businessman, industrialist, politician, Forbes billionarine and a member of the Indian
Parliament. In 2010, Forbes had estimated his net worth to be US $ 1.1 Billion making him one
of Indian’s Top 50 richest person. He is the chairman and managing director of the Bajaj group is
the grandson of Jamnalal Bajaj. He completed his schooling from Cathedral, a school in
Bombay. Then he further pursued his studies from St Stephen's College, Delhi, Government Law
College, Mumbai and Harvard University, USA. He took over control of the Bajaj Group in 1965
and successfully established one of India's largest conglomerates.
Family
Rahul Bajaj is a son of Rajasthani Businessman Jamnalal Bajaj who started Bajaj Auto in
[Link] has one brother,Shishir Bajaj, with whom there was a recent business settlement ending
the family [Link] has 3 cousins, Shekhar, Madhur and Niraj together with whom he controls
the Bajaj Group of companies .He is married to Ruparani and has two sons Rajiv & Sanjiv who
are involved in the management of his companies and a daughter,Sunaina Kejriwal who is
married to Manish Kejriwal who heads Temasek India.
Growing up
Rahul Bajaj went to The Cathedral and John Connon School. He graduated from
[Link]’s College in Delhi in 1958 with an honors degree in economics. He underwent on-
the-job training for 4 years at two of the group companies. During that time, he also earned a law
degree in [Link] is also an alumnus of the prestigious Harvard Business School in USA.
The Beginning
Given his family background at the tendor age of 12, he started dreaming of becoming a
businessman. His grandfather had bought a steel mill and a sugar mill, and in 1945 his father
founded Bajaj Auto, now the crown jewel in the Bajaj Group.
In the 1970s, India was a socialist state barred by rules and regulations. As a result, there
was no entrepreneurship and nothing could be done without government approval. At this
difficult time Bajaj became the CEO of Bajaj Auto Ltd(BAL) in 1968 at the age of 30 making
him one of the youngest CEOs of that time.
In this environment, the company was limited to produce just 20,000 units a year. Supply
and demand didn’t match. Hence, after placing their order, customers had to wait for roughly ten
years to receive it.
To lower costs while improving the price and quality of the products, he increased
production to avail “Economics of Scale”. He ignored a government regulation and increased
volume by more than the permitted 25 percent of his licensed capacity.
His grandfather had been known as the “fifth son” of Mahatma Gandhi and his parents
and grandparents had spent time in British prisons for the sake of Indian independence. Hence,
his did’t fears of going to jail for the (illegal) excess production.
Also, the fact that he was producing a commodity that most Indians needed gave him the
strength to take the risk. He established factories at Akurdi and Waluj and worked hard to
expand BAL now the world’s fourth largest maker of motorized scooters, three-wheel vehicles,
and motorcycles-india’s most common forms of transportation.
PRODUCT LINE DEVELOPMENT:
Nov 29, 1945: Bajaj Auto comes into existence as M/s. Bachraj Trading corporation Private
Limited.
1948: Sales in India commence by importing two and three Wheelers.
1959 -1960: Bajaj Auto becomes a public limited company. Bhoom’s Pooja of Akrudi Plant.
1960-1970: Bajaj Auto rolls out 100000th vehicle.
1971: The three wheeler goods carrier is introduced.
1972: The Bajaj Chetak is introduced.
1976: The Bajaj Super is introduced.
1976-1977: Bajaj Auto achieves production and sale of 100000 Vehicles in single financial year.
1977: The rear engine Auto Rickshaw is introduced.
1981: The Bajaj M-50 is introduced.
1985: Production commences at Valley, Aurangabad in a record time of 16 months.
1986-1987: The Bajaj M-80 and Kawasaki Bajaj KB100 Motorcycles are introduced. 500000
vehicles produced NDJ and sold in a single financial year.
1990: The Bajaj Sunny is introduced.
1991: The Kawasaki Bajaj 4S Champion is introduced.
1994: The Bajaj Classic is introduced.
1994-1995: One million more vehicles produced and sold in this financial year.
1995: Agreements signed with Kubota of Japan for the development of diesel engine for three-
wheeler and with Tokyo R&D for non geared scooter and moped development.
1997: The Kawasaki Bajaj Boxer and the R.E. diesel Auto Rickshaw are introduced.
1998: June 7th Kawasaki Bajaj Caliber Roll out of waluj.
July 25th legend, India’s first four stroke scooter rolls out of Akurdi.
Oct 1998: Spirit Launched.
1999: Caliber motorcycle notches up 100,000 sales in record time of 12 months.
2000: The Bajaj Safire is introduced.
2004: Boxer, Introduced Pulsar 150 and 180
2006: Discover DTS-I and Pulsar DTS-i
2007-08: Pulsar 200 cc DTS-I, Pulsar 220 cc- DTS-fi, XCD 135 DTS-si,
2008-09: New Variants of Pulsar introduced
2009-10: New model of Pulsar – Pulsar 135 is introduced
Achievements
Since Rahul Bajaj took over the charge of Bajaj Group in 1965, under his leadership
Bajaj Auto has grown to new heights year after year. The turnover of Bajaj Auto has risen from a
mere Rs.72 million to Rs.46.16 billion. He created one of India’s best companies in the difficult
days of the license-permit raj.
Apart from his achievements as the CEO of BAL, his individual achievements are:
He is the only top executive to have served two terms as president of the Confederation
of Indian Industry (CII) which represents over 5,000 companies from India’s private and
public sectors.
He is a member of International Advisory Committee and his expertise in these matters
are tapped by the New York Exchange.
For his contribution to Indian industry, he was awarded the nation’s third-highest civilian
honor, the Padma Bhushan, in 2002.
He was nominated to the Rajaj Sabha from Maharastra in June 2006 with cross party
support from the NCP, BJP and the Shiv Sena.
He was said to be the 20th richest man of India according to the Forbes India poll on top
40 richest persons in India.
The Government of India appointed [Link] as the Chairman of the Development
Council for Automobiles and Allied Industries, 1975-77.
In 1975, [Link] received the “Man of the year” Award from the National Institute of
Quality Assurance.
[Link] was selected as Business India’s Businessman of the Year 1985.
In 1988, [Link] was felicitated for his achievements in a public function by the Pune
Municipal Corporation .
[Link] was Chairman of Indian Airlines between1986-89.
[Link] received the Bombay Management Association Award for the Most
Distinguished Services in the Field of Management-1990.
[Link] was appointed by His Royal Highness, The Prince of Wales as a Member of the
Prince of Wales International Business Leaders Forum in February 1992.
FIE Foundation awarded [Link] the Rashtrabhushan Award in [Link] Tilak
Smarak Trust awarded Mr. Bajaj the Tilak Award in 2000.
He was also conferred the Alumni Achievement Award by the Harvard Business School
in September 2005.
He was a recipient of many more national as well as international honors.
Awards
For its performance, Bajaj Auto has received various awards including:
The 1977 Export Award from the Federation on Indian Chambers of Commerce and
Industry (FICCI).
The 1985 Economic Times & Harvard Business Association Award for Corporate
Performance
CII Award for Quality and Reliability in 1984 & 1988 and for Technology and
Innovation in 1985.
For 1994-95 Bajaj Auto received the Engineering Export Promotion Council’s award the
highest exports of consumer durables nationally and the highest exports of engineering
goods in the Western Region.
Bajaj Auto received Dalal Street Journal’s Corporate Excellence Award for 1990 & 1995
(Rank I).
OBJECTIVES
To identify the factors that influences consumer decision process
To analyse the level of satisfaction towards the Bajaj Pulsar and the service provided by
Bajaj dealers
To identify the reasons for buying Bajaj Pulsar
To analyse the use of Bajaj Pulsar bikes among the college students
To examine mode of purchase of Bajaj two wheelers
To analyse the customer profile of using Bajaj Pulsar bikes
Research Methodology
The present study is based on the both primary data and secondary data.
PRIMARY DATA
The primary data have been collected from 52 respondents through questionnarine schedule has
been designed keeping in view of the objectives of the study.
SECONDARY DATA
Encyclopedia,Standard text books,Magazines research articles published in referred journals and
website.
Period of study
Field work of the study was conducted during the month of October to March. The data were
collected through a presented questionnarine.
Sample
It is a part of population
Sampling unit
In this study the sampling unit is college students using bajaj two wheeler.
Sampling size-52 respondents
Sampling Method
The samples are selected by using convenience sampling method. A convenience sample is one
in which the only criterion for selecting the sampling unit is the convenience of the samples.