5.
Marketing and Sales of Agricultural Commodities
Teaching Schedule- Theory
Lecture Topic Subtopic
No.
1. Marketing The Concept of Marketing Management; Marketing Environment;
management Marketing Mix, Strategic Marketing, Market Segmentation,
Targeting, and Positioning; Buyer Behavior, Marketing
Information System, Marketing Organization and Control.
Marketing potential and forecasting, Classification of Products;
Product Life Cycle; New Product Development; Product Line and
Product Mix; Branding, Packaging and labeling.
Marketing Marketing of commercial crops and special reference to all
functions marketing functions and their price analysis.
2. Commercial Area under cotton in India, Production or yield of cotton in India,
commodity Maharashtra and other states. Productivity, Packaging and grading,
Cotton Export and Export Potential of cotton, Pricing of cotton.
3. Area under sugarcane in India, Production or Yield of sugarcane in
India, Maharashtra and other states. Productivity, Sugarcane Pricing
Sugarcane Policy, Minimum Support
Price, export and export potential of sugarcane.
4. Area under Onion in India, Maharashtra and other states. Productivity,
Onion Production in India, Maharashtra and other
states. Export and export potential of Onion.
5. Area under grapes in India, Maharashtra and other states.
Grapes Productivity, Production in India, Maharashtra and other states,
Packaging and grading, Export and export potential of
grapes
6 Area under banana in India, Maharashtra and other states .
Banana Productivity, Production in India, Maharashtra and other states,
Packaging and grading, Export and export potential of
banana
7 Area under Citrus in India, Maharashtra and other states .
Citrus Productivity, Production in India, Maharashtra and other states,
Packaging and grading, Export and export potential of
citrus
8 Area under Mango in India, Maharashtra and other states .
Mango Productivity, Production in India, Maharashtra and other states,
Packaging and grading, Export and export potential of
Mango
9 Roses Area under Roses in India, Maharashtra and other states . Productivity,
Production in India, Maharashtra and other
states, Packaging and grading, Export and export potential of Roses
1
10 Gerbera and Area under Gerbera and Gladiolus in India, Maharashtra and other
Gladiolus states . Productivity, Production in India, Maharashtra and other
states, Packaging and grading, Export and export potential of Gerbera
and Gladiolus
11. Cauliflower Area under Cauliflower and Cabbage in India, Maharashtra and
and Cabbage other states . Productivity, Production in India,
Maharashtra and other states, Packaging and grading, Export and
export potential of Cauliflower and Cabbage
12. Tomato Area under tomato in India, Maharashtra and other states .
Productivity, Production in India, Maharashtra and other states,
Packaging and grading, Export and export potential of tomato
13. Potato Area under Potato in India, Maharashtra and other states .
Productivity, Production in India, Maharashtra and other states,
Packaging and grading, Export and export potential of Potato
14. Onion Area under Onion in India, Maharashtra and other states . Productivity,
Production in India, Maharashtra and other states, Packaging and
grading, Export and export potential of Onion
15 Okra Area under ladies finger in India, Maharashtra and other states .
Productivity, Production in India, Maharashtra and other states,
Packaging and grading, Export and export potential of ladies finger
16 Brinjal Area under Brinjal in India, Maharashtra and other states .
Productivity, Production in India, Maharashtra and other states,
Packaging and grading, Export and export potential of Brinjal
Practical Exercises:
Exercise Title
No.
1. Determination of Marketing Cost
2. Estimation of Marketing Margins
3. Estimation of Price Spread
4. Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Cotton, Sugarcane.
5 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Onion.
6 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Grapes.
7 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Banana,
2
8 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Citrus.
9 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Mango,
10 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee Roses, Gladiolus, Gerbera,
11 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Vegetables like Cauliflower, Cabbage,
12 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Vegetables like, Tomato,
13 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Vegetables like Potato, Onion,
14 Study of Marketing Cost, Price, Margin, Price Spread and Producers Share in
consumers rupee of Ladies Finger, Brinjal
15 Study of Export and Import Potential of fruits.
16 Study of Export and Import Potential of Vegetables.