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Agricultural Input Marketing Overview

The document outlines the teaching schedule and practical exercises for a course on agri input management. It covers 16 lectures on topics like seed marketing, fertilizer marketing, plant protection chemicals, farm machinery, labor markets and credit. The lectures discuss key concepts like types, demand, supply, pricing, subsidies, agencies involved, distribution channels and problems. It also lists 16 practical exercises related to input market analysis, surveys, case studies, channel and brand management, communication strategies, market research and formulation of marketing strategies.

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डॉ. प्रशांत पवार
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17 views2 pages

Agricultural Input Marketing Overview

The document outlines the teaching schedule and practical exercises for a course on agri input management. It covers 16 lectures on topics like seed marketing, fertilizer marketing, plant protection chemicals, farm machinery, labor markets and credit. The lectures discuss key concepts like types, demand, supply, pricing, subsidies, agencies involved, distribution channels and problems. It also lists 16 practical exercises related to input market analysis, surveys, case studies, channel and brand management, communication strategies, market research and formulation of marketing strategies.

Uploaded by

डॉ. प्रशांत पवार
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

4.

Agri Input Management (Seed Technology & Industrial Application, Fertilizer Technology
Management, Pesticides & Pests Management)
Teaching Schedule
Lecture Main Topic Sub Topics
s No
1 Agricultural Definition, scope and classification of agricultural marketing
Marketing-
2&3 – Meaning and Importance; Agricultural Inputs and their
Agricultural input
types – farm and non-farm, role of cooperative, public and
marketing.
private sectors in agri input marketing

4&5 Importance, Types of seeds, Demand and supply of seeds;


Seed Marketing:.
Agencies Involved in Seed marketing, Distribution, Export
Import of seeds; Role of NSC NSP SFCI and State Seed
Corporation(SSC). Government policy on seed marketing.
Government Public, Private companies involves&, Co-
operative sectors. Problems & suggestions in distribution
6& 7 Fertilizer Definition Importance, Types, classification, Supply of
Marketing: Chemical fertilizers. Demand/ consumption, pricing policy;
subsidy on fertilizers; Legal Aspects of Fertilizer Marketing
marketing system – marketing channels, Agencies involved
in fertilizer marketing- Public, Private companies
involves&, Co-operative sectors. Problems & suggestion in
distribution. Production, export-import, supply of chemical
fertilizers, problems in distribution; Role of IFFCO and
KRIBCO in fertilizer marketing.
8 & 9 Plant Protection Plant Protection Chemicals- Production, export/import,
Chemicals: consumption, and marketing channels Type of. Plant
Protection Chemicals, Different companies involves in
Plant Protection Chemicals
10 & 11 Electricity/Diesel Distribution, pricing of electricity for agriculture use;
Oil Engine. subsidy on electricity Different companies involves in
Electricity/Diesel Oil.

12&13 Farm Machinery Supply, Demand, Distribution Channels of Farm Machines;


and Implement: Agencies involved in Distribution of Agro- Machineries and
Implements. Agro-industries Corporation and marketing of
farm machines / implements/Equipment’s. Different
companies involves in farm machinery & Implements (Drip
Sprinkler &other irrigation companies.
14&15 Labor markets Type of Labour Skill labour, Unskilled labour, Family
labours & Animal Labors Work productivity, Type of
wage differentials
16 Credit Defination Importance, Types, classification of credit .
Sources of Credit in agri- input marketing

Practical Exercises
Exercise Title of Exercise
s
1 Input Market Analysis
2 Primary and Secondary Survey of input use
3 Exercise on Market Segmentation
4 Case Study on Product Management
5 Channel Management in Agri input,
6 Case Study on Brand Management
7 Designing Communication and Promotion Measures Seed
8 Designing Communication and Promotion Measures Fertilizer
9 Designing Communication and Promotion Measures Plant Protection
Chemicals,
10 Designing Communication and Promotion Measures Agricultural Machinery
and Implements,
11 Market Research – Seed
12 Market Research – Fertilizers
13 Market Research – Plant Protection Chemicals
14 Market Research – Farm Machinery and Implements
15 Formulation of Marketing Strategy
16 Report Presentations.

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