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Global Marketing Management Assignment

The document contains a 12 question quiz about global marketing management topics including: 1) The Silk Road that historically connected China and Rome. 2) The greatest future commercial opportunities are expected in ten big emerging markets. 3) Companies in industrialized nations must seek marketing opportunities beyond domestic markets due to market saturation.

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Shikha singh
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668 views3 pages

Global Marketing Management Assignment

The document contains a 12 question quiz about global marketing management topics including: 1) The Silk Road that historically connected China and Rome. 2) The greatest future commercial opportunities are expected in ten big emerging markets. 3) Companies in industrialized nations must seek marketing opportunities beyond domestic markets due to market saturation.

Uploaded by

Shikha singh
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Assignment 1 Overview
  • Assignment Questions Continued
  • Final Assignment Question

NPTEL Course

Global Marketing Management


Assignment I
Q1. __________________ once connected the East with the West from Xian (China) to Rome
(Italy).

a) The Marco Polo Road


b) The Roman Road
c) The Pioneer Road
d) The Silk Road

Q2. In the next 10 to 20 years, the greatest commercial opportunities are expected to be found
increasingly in ten ________________________________.

a) big emerging markets (BEMs)


b) African Markets
c) Asian Markets
d) Latin American Markets

Q3. In the industrialized parts of the world, the saturation of domestic markets has forced
companies to seek ______________________________ beyond their domestic markets.

a) buying opportunities
b) planning opportunities
c) distribution opportunities
d) marketing opportunities

Q4. The process of globalization does not suffocate _____________________, but rather
liberates them from the ideological conformity of nationalism.

a) local cultures
b) international cultures
c) bi-national cultures
d) heterogeneous cultures

Q5. __________________________ consists of exports and imports between a country and the
rest of the world.

a) Global reach
b) Competition
c) International trade
d) International business
Q6. ____________________________ consists of exports and imports between a country and
the rest of the world and foreign production.

a) Global reach
b) Competition
c) International trade
d) International business

Q7. In general, the larger the country’s domestic economy, the less dependent it tends to be on
exports and imports relative to its ________________.

a) gross domestic product (GDP)


b) per capita income
c) direct investment
d) demand investment

Q8. Intertwining of economies by the process of specialization due to international trade leads to
job creation in the:

a) importing country.
b) exporting country.
c) regional countries.
d) exporting country and the importing country.

Q9. __________________ refers to investment in foreign countries that are withdrawable at


short notice (such as investment in foreign stocks and bonds).

a) Direct investment
b) International investment
c) Demand investment
d) Portfolio investment

Q10. Trading in foreign currencies has an effect on world trade. For example, a rise in the value
of the local currency due to daily flows vis-à-vis other currencies makes exports:

a) less expensive.
b) more expensive.
c) come under government control.
d) parallel with imports.

Q11. The main operating principle of the General Agreements of Tariffs and Trade (GATT) was
the concept of normal trade relations (NTR) status, formerly known as:

a) Early Favored Nation status.


b) Most Favored Nation status.
c) Late Favored Nation status.
d) the World Trade status.

Q12. The World Trade Organization (WTO) took effect on:

a) January 1, 1994
b) January 1, 1995
c) January 1, 1996
d) January 1, 1997

NPTEL Course Global Marketing Management Assignment I Q1. __________________ once connected the East with the West from
Q6. ____________________________ consists of exports and imports between a country and the rest of the world and foreign pro
d) the World Trade status. Q12. The World Trade Organization (WTO) took effect on: a) January 1, 1994 b) January 1, 19

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