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Sampling Scheme in Quantitative Research

The document describes the methods used to study consumer attitudes toward purchasing counterfeit sneakers. It used a quantitative survey method with a questionnaire distributed to 100 students at Tarlac State University College of Business and Accountancy. The questionnaire collected general demographic information and assessed 6 variables related to attitudes toward counterfeits using 28 questions. The researchers personally distributed the questionnaires, explained them, and checked the responses for mistakes.

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Angie Gonzales
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395 views2 pages

Sampling Scheme in Quantitative Research

The document describes the methods used to study consumer attitudes toward purchasing counterfeit sneakers. It used a quantitative survey method with a questionnaire distributed to 100 students at Tarlac State University College of Business and Accountancy. The questionnaire collected general demographic information and assessed 6 variables related to attitudes toward counterfeits using 28 questions. The researchers personally distributed the questionnaires, explained them, and checked the responses for mistakes.

Uploaded by

Angie Gonzales
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Chapter 3

METHODS OF STUDY AND SOURCES OF DATA


This chapter presents the method of research, locale, population, methods of gathering
data, and the instruments or tools that were used. The researchers used appropriate research
method and procedure in evaluating the analysis of consumer attitudes to purchase intention of
counterfeiting sneakers.

Research Design
The proponents will use the Quantitative Research Design wherein the study is focused
on present situation. It involves the description, analysis and the presentation of the present
system, composition or processes of the phenomena.
Under the Quantitative Research Method, the technique used in the Survey Method
which is otherwise known as normative survey. The results and findings of the study should
always be compared with the standards. With the survey method, researchers are able to
statistically study the specific areas where the proponents must concentrate. Findings regarding
the common practices being done and the methods which are commonly adopted by the
employees are obtained with the use of survey method.

Population Frame and Sampling Scheme

The survey respondents are consisted of Tarlac State University College of Business and
Accountancy students of the year of 2018-2019. The importance of this research is to gather
some view and perspective about students’ attitude to purchase intention of counterfeiting
sneakers.
The respondents of this study were one hundred (100) TSU-CBA students who are
currently enrolled in an academic year 2018-2019. Convenience sampling is used to select
randomly, samples from different strata of the population.

Research Instrument

The instrument will be Indirect Method or Questionnaire answered by one hundred (100)
TSU-CBA students. Questionnaire was consisted of 2 main parts which have total of 36 items. In
the first part, questions regarding general information i.e. name, age, gender, address,
occupation, sex, marital status, highest educational attainment, and mostly household income
were recorded. In the second part there are 28 questions were set to calculate 6 variables
“Product Extrinsic, Product Intrinsic, Attitude towards the counterfeit products, Religiosity,
Lawfulness Attitude Consumption Status, and the intention to buy counterfeit products”.

Data Gathering Procedure

The researchers make us of the Indirect Method or Questionnaire. The researchers give or
distribute the questionnaire to the respondents by personal delivery. Before they start answering
the questions, a brief explanation was conducted on the questionnaires for them to have a better
and clear understanding. The questionnaires were checked by the research teacher and mistakes
were corrected.

Statistic Treatment

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