NIRALA
SWOT ANALYSIS
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses,
opportunities and Threats involved in a business venture.
STRENGTHS
1. Premium quality.
2. Loyal customers (government).
3. Variation on packaging.
4. Well defined and organized structure.
5. Computerized Database System.
6. Online Purchase.
WEAKNESSES
1. Less budget on promotional activities
2. No latest machinery
3. Weak dairy and snack products
4. Ineffective employee retention policy
5. Poor in store services
OPPORTUNITIES
1. New market nationwide and internationally
2. Expansion of product and product line
3. Potential to expand through media
4. Increasing demand of online-purchase
THREATS
1. Changing in customer preferences
2. Competitors offer relatively low prices
3. Strong competition in Milk , Beverages & Snack industry
4. Availability and high demand of substitute products.
S.W.O.T Analysis
S = Strengths
W = Weaknesses
O = Opportunities
T = Threats
SWOT analysis is a tool for auditing an organization and its environment.
It is the first stage of planning and helps marketers to focus on key issues.
SWOT stands for strengths, weaknesses, opportunities and threats. Strengths
and weaknesses are internal factors. Opportunities and thr3eats are external
factors.
SWOT Analysis is a strategic planning tool used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a
business venture. It involves specifying the objective of the business venture or
project and identifying the internal and external factors that are favorable and
unfavorable to achieving that objective
The SWOT analysis is an extremely useful tool for understanding and
decision-making for all sorts of situations in business and organizations. SWOT
is an acronym for Strengths, Weaknesses, Opportunities, and Threats.
Information about the origins and inventors of SWOT analysis is below. The
SWOT analysis headings provide a good framework for reviewing strategy,
position and direction of a company or business proposition, or any other idea.
Completing a SWOT analysis is very simple, and is a good subject for workshop
sessions . SWOT analysis also works well in brainstorming meetings. Use
SWOT analysis for business planning, strategic planning, competitor
evaluation, marketing, business and product development and research
reports.
S.W.O.T Analysis
S.W.O.T Analysis of NIRALA
Strenghts:
Strong Brand Name.
Due to mass production the cost is reduced and it helps maintain the
financials on smooth flow.
Company has their own setup/ it is the family business resulting into
independent decision making.
It enjoys approximately 30% market share, which is greater than any
other company in this business.
It has ISO 9001 quality assurance certificates in sweets lines or divisions.
Its brand is widely acceptable as a symbol of quality.
Company owned delivery vans for special occasions.
Weaknesses:
Cannot take small orders with reference to home delivery.
NDPL (Nirala Diary Pvt Ltd.) & NSPL (Nirala Snacks Pvt Ltd.) still don’t
have dedicated structure of management.
Heavily financed by financial institutions.
Lack of inter-departmental coordinations.
The employee rewards/promotion process is inadequate.
The selling price is out of the reach of consumers from low income group
where the sweet consumption is relatively higher.
No retention policy for the outstanding performers.
They have not promoted their Restaurant even people are not aware;
where the restaurant is located and to whom (Nirala) it belongs.
Opportunities:
Being one of the best mathai manufactures in Asia, the company has great opportunity in
the export market in Middle East, Canada, UK and USA.
NIRALA being the leader is far ahead from the competitors, there is no rival company with in
the country that can match the market share and production capacity. By increasing the
number of production facilities the sales volumes can be enhanced.
NIRALA is going into diversification by establishing restaurants, café, diary business, snacks,
etc which will improve their business turnover and profitability.
Threats:
Primary Competitors in sweet business like Gourmet bakers, Fazal Sweets, and secondary
Shereen Mahal in addition of their growing branches.
Products of other bakeries and Methai Shops are cheap.
Taxation in advertisement is increasing the marketing cost hence, reducing the profits.
Strong and established competition in Milk industry like CDL Foods and Nestle.
In snacks they would be facing antagonism by companies like Tripple Emm and Saigol Foods
Ltd.