89% of companies now expect to compete mostly on the basis of customer
experience.
G ART NE R RE SEA RC H
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Customer service is the support you offer your customers — both before
and after they buy and use your products or services — that helps them
have an easy and enjoyable experience with you. Offering amazing
customer service is important if you want to retain customers and grow
your business.
Today’s customer service goes far beyond the traditional telephone
support agent. It’s available via email, web, text message, and social
media. Many companies also provide self-service support, so customers
can find their own answers at any time day or night. Customer support is
more than just providing answers; it’s an important part of the promise
your brand makes to its customers
Customer service is the act of taking care of the customer's needs by providing
and delivering professional, helpful, high quality service and assistance before,
during, and after the customer's requirements are met. Customer service is
meeting the needs and desires of any customer.
Your customer service team, however, is your connection to your
customers. Thus, that team has the responsibility of representing your
brand to them.
Without your customer service team, you have no means of direct
communication. Due to this, your customer service team is essential in
relaying to customers what you want your brand image to be. They can
help influence customers and convince them of your strengths over
competitors.
To Sum Up
Every business that wants to succeed must put the customer at the forefront in all their planning
efforts. Whether it’s allocating funds to a product or service you offer, or you’re planning to
throw in some freebies as part of your marketing efforts, the primary focus must always be on
providing a quality customer service to not only close the sale, but ensure that you earn repeat
business.
Coca Cola is the largest beverage company of the world, and it provides consumers with
more than five hundred different brands. Coca Cola is the most valuable company of the
world and it includes as products Fanta, Coca Cola Zero, Powerade, and Minute Maid (The
Coca-Cola Company, 2010). At the moment the company focuses on the having
sustainable community protecting environment and having good economical development.
Company is also called an organization and it is consist of structure, policies, corporate
culture which all can become dysfunction in extremely changing business environment (The
Coca-Cola Company, 2010). Manager can make changes in structure and policies which
are difficult to change but the company’s culture is extremely hard to change. Yet adapting
to the culture is often a key to successful implementation of company’s new strategies
(Kotler & Keller, 2009).
Coca Cola is a carbonated drink which is used by many worldwide (The Coca-Cola
Company, 2010). The Coca Cola is Coke and it was invented in nineteenth century by John
Pemberton. The marketing strategy of Coca Cola has made it dominant soft drink of the
world. The Coca Cola is the most popular, best selling soft drink in history and best known
product of the world. Today you can find Coca Cola in any part of the world.
Coca-Cola was invented in May 1886 in Atlanta, Georgia, to a pharmacist known as John
Pemberton. The product, a mix of liquid caramel after testing and sampling, he realized he
made a sort of unique beverage. His bookkeeper Frank Robinson named the drink like coca
cola as well as inscribing the trademark Coca-Cola writing that is still the same today.
([Link], 2011)
This essay is regarding the most famous soft drink in the world Coca Cola. Coca
Cola was invented by Dr. John Pemberton on May 1886. Pemberton mixed the
combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to
make the beverage. As time goes by, Coca Cola company has already become the
world’s largest company and the leader of soft drink producers. Why the company
did so successful over one hundred years? Besides the reason that the product is very
tasty, another important reason is the company’s marketing strategy. The 4 ‘P’s (i.e.
product, price, place, promotion) will be talked about as following.
The Coca-Cola Company (herein known as Coke) possesses one of the most recognized brands
on the planet. It sits firmly atop Business Weeks annual list of top-100 global brands by dollar
value ($67.3 billion), beating out the likes of Microsoft, IBM and General Electric. 2 It is
through this brand recognition that the company has been able established itself as an icon of
Americanism as it spreads its cult image to the rest of the world. Coke and its catalogue of close
to 400 brands, founded in 1886 by Civil War veteran and Atlanta pharmacist John Pemberton are
found in 200 countries