E-Banking: Revolutionizing Financial Services
E-Banking: Revolutionizing Financial Services
1 Executive Summary
“E-banking”- The execution of financial services via internet, reducing cost and
increase in convenience for the customer to access the transaction. e- Banking is
an umbrella term for the process by which a customer may perform banking
transactions electronically without visiting a brick-and-mortar institution. The
following terms all refer to one form or another of electronic banking: personal
computer (PC) banking, Internet banking, virtual banking, online banking, home
banking, remote electronic banking, and phone banking. PC banking and Internet
or online banking are the most frequently used designations. It should be noted,
however, that the terms used to describe the various types of electronic banking are
often use.
The ever increasing speed of internet enabled phones & personal assistant,
made the transformation of banking application to mobile devices, this creative a
new subset of electronic banking i.e. mobile banking. In 1999 & 2000 mobile
banking as an established channels, still seems to be a distant prospect.
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Interface and bringing the customer a complete solution which satisfies their needs.
Smart card is a new trend which provides the opportunity to build an incremental
revenue stream by providing an ideal platform for extended application and
services. Banks are well positioned to play central role unit in future M-commerce
market. Banks have strong relationships with corporate and business customers and
a wide experience in providing them with corporate banking services. Bank
provides a multimedia of small and large retailers with acquiring functionality in
credit card transactions. Customers have trusted relationships with banks and a
lower propensity to switch banking providers.
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2.1 INTRODUCTION
E-banking can be offered in two main ways. First, an existing bank with physical
offices can also establish an online site and offer e-banking services to its
customers in addition to the regular channel. For example, Citibank is a leader in e-
banking, offering walk-in, face-to-face banking at its branches throughout many
parts of the world as well as e-banking services through the World Wide Web.
Citibank customers can access their bank accounts through the Internet, and in
addition to the core e-banking services such as account balance inquiry, funds
transfer, and electronic bill payment, Citibank also provides premium services
including financial calculators, online stock quotes, brokerage services, and
insurance.
E-banking from banks like Citibank complements those banks' physical presence.
Generally, e-banking is provided without extra cost to customers. Customers are
attracted by the convenience of e-banking through the Internet, and in turn, banks
can operate more efficiently when customers perform transactions by themselves
rather than going to a branch and dealing with a branch representative.
E-banking services are delivered to customers through the Internet and the web
using Hypertext Markup Language (HTML). In order to use e-banking services,
customers need Internet access and web browser software. Multimedia information
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In HTML format from online banks can be displayed in web browsers. The heart of
the e-banking application is the computer system, which includes web servers,
database management systems, and web application programs that can generate
dynamic HTML pages.
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On October 1, 2000, the electronic signatures bill took effect, recognizing
documents signed online as legal. Some banks plan to begin us in electronic checks
as soon as they can work out various security measures. g
The range of e-banking services is likely to increase in the future. Some banks plan
to introduce electronic money and electronic checks. Electronic money can be
stored in computers or smart cards and consumers can use the electronic money to
purchase small value items over the Internet. Electronic checks will look similar to
paper checks, but they can be sent from buyers to sellers over the Internet,
electronically endorsed by the seller, and forwarded to the seller's bank for
electronic collection from the buyer's bank. Further, banks seek to offer their
customers more products and services such as insurance, mortgage.
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3.1 PRE E-BANKING SCENARIO IN INDIA
Traditional Banking
Traditionally the relationship between the bank and its customers has been on a
one-to-one level via the branch network. This was put into operation with clearing
and decision-making responsibilities concentrated at the individual branch level.
The head office had responsibility for the overall clearing network, the size of the
branch network and the training of staff in the branch network. The bank monitored
the organization’s performance and set the decision-making parameters, but the
information available to both branch staff and their customers was limited to one
geographical location.
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On IT Adoption
The Indian banking sector woke up to the world of technology in early 1990s. The
banking sector in India has been dominated by the public sector banks, who hold
between them more than 80% of the total asset base. New private sector banks and
foreign banks have tended to concentrate their efforts more on the top 23 centres,
which house the cream of the country's urban customers. These banks have taken
the lead in technology adoption and have succeeded in building up a substantial
base of technology savvy, high-end customers.
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A SBI official in Delhi echoes the same sentiments: "Needless to say, competition
from foreign banks was one of the motivating factors for us to switch to computers.
But housekeeping scored over everything else. Maintaining books and regular tasks
like computing interest at the end of the calendar year was tedious. The quantum of
database was so huge that computerization was the only way out. Banks would
have certainly started downing their shutters had banking software not taken over
the reins."
In sharp contrast, most of private banks like GTB, HDFC and ICICI started their
operations with the use of technology. And with these new banks wooing the
customers by offering what was till then an unknown phenomenon-customer
service-the nationalized banks were forced to take remedial steps. "The compulsion
for private banks to adopt a very high level of IT was driven by their desire to
contain their operating cost at the lowest levels and at the same time be able to
offer a wide variety of products and services in the quickest possible time,"
observes Narayan.
Commenting on the reasons for public sector banks being laggards in the adoption
of technology, State Bank of Mysore managing director Sitarama Murty says: "The
private banks started with a clean slate. They hired technology savvy people. On
the other hand, public sector banks didn't have those advantages. We need to
follow the public sector bank's rules and regulation while hiring people. We can't
appoint computer professional in the top management directly."
However, the nationalized banks have taken to computerization in the right earnest.
Today most of them have their own in-house IT department which not only takes
care of deployment and implementation issues but is also into developing specific
and customized applications for the bank. From SBI to Canara Bank, everyone is
expanding its IT division and making huge investments to develop the division as a
profit centre by itself. According to an SBI official, "It makes more sense to have
our own division which understands our needs and comes out with a solution. It is
not just cost-effective but also useful for a bank to have a separate division that
takes care of IT in totality."
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THE INTERNET – A DISTRIBUTION CHANNEL
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Areas of Use of the Internet in Financial Institutions
Generally we may distinguish four classes of Internet use in financial institutions:
Information presentation
Information presentation together with two way (asynchronous)
communication (e.g. email to request further information)
Interaction with user (e.g. execution of programs with individual customer
data)
Transaction banking (e.g. electronic payments)
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Most Internet presentations by financial institutions fall into one of these three
categories (actually most of them are within the first two groups). If actual
contracting is desired transaction management is necessary.
There are a large number of different financial transactions, like e.g. customer
payments, securities transactions applications for loans or insurance acquisitions,
funds transfer, etc.
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4.1 SERVICES OF E-BANKS
Internet banks offer a variety of features and perks, rushing to lure online
customers. The race is on to increase market share and create customer loyalty with
features that make online banking friendlier, more useful, and less expensive. E-
Banking lures customers with ‘convenience’.
Online applications
Consumers can begin their banking relationship with an online application. No
need to waste time driving to a local branch to begin a banking relationship.
Consumers can fill out and submit electronically all necessary information needed
to open a checking, savings account or even a fixed deposit. When the application
is submitted, the bank will mail you a signature card for its records and request you
to mail or wire your initial funds. Some firms like American Express and
CompuBank enable customers applying for an account to fund their new account
electronically via a credit card or cheque from another banking institution. There
are some firms such as Wingspan and USA [Link] that enable customers
to digitally sign their applications.
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Account Access
Internet banking customers now have the ability to view their accounts online,
including checking, savings, loans and credit cards. No need to wait for your
monthly statements or wait in queue for the next available customer service
representative. Account access enables customers to view most recent activity on
accounts, including cleared checks, deposits, ATM transactions and balances as of
previous days activities. Customers no longer have to hold on to the cleared
checks, since their bank will store them for them online.
Account transfers
Internet banking customers have the ability to transfer funds to and from their
accounts online. With a simple online form, customers can move money from a
checking account to a savings account and vice versa within the safety and
convenience of their home –- without having to visit the ATM. Funds transferred
online are updated in less than three hours. In addition, customers can set up
recurring transfers to accounts. A recurring transfer will take place on the customer
specified date, with a specified amount.
Bill Payment
Online bill payment enables customers to pay anyone, friends or family, as well as
a pay their bills electronically. As an add on feature to Internet banking, bill
payment enables customers to send paper checks to anyone or an electronic check
to any institution that accepts electronic bill payments. To use bill payment,
customers are required to set up their payees online. Customers then have the
ability to set up recurring, automatic payments to a specific biller on a specified
day or just a one-time payment. Arrange payments three to five days, before the
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due date, to ensure timely delivery. It is important to note that not all banks provide
bill payment as a free feature.
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Most banks offering the management interface also allow easy downloading of
financial information into files that can be imported into Microsoft Money and
Intuit's Quicken.
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5.1 MEDIUMS OF E-BANKING
PC Banking –
The forerunner to Internet banking has been around since the late 1980's and is still
widely used today. Individual banks provide software which is loaded on to an
SME's office computer. The SME can then access their bank account via a modem
and telephone link to the bank. Access is not necessarily via the Internet.
Digital TV Banking-
Using the standard digital reception equipment (set top box and remote control),
users can access their bank account. Abbey National and HSBC services are
available via Digital TV providers. One of its main selling points is that no
account details are transmitted via the World Wide Web;
HSBC have introduced this service to allow customers with text phones to check
their balance, pay bills and transfer money.
Corporate e-Banking
designed to support multiple channels including the Internet and mobile, and can
be interfaced with disparate host systems and third-party applications.
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SMS-banking
The Short Message Service (SMS) is a GSM service to exchange text messages up
to 140 byte (or 160 characters of 7 bit). The transmission of mobile-originated
short messages is carried out by the short message service center (SMSC) of the
particular network operator. The SMSC is receiving the message from the mobile
device and routing it to the destination device. For generating mobile-terminated
short messages, it is possible that a company or a special service provider runs an
own SMSC. Thus, a bank could generate SMS from bank data like account balance
or account movements and send it to the mobile device of the customer. This
technique is used at SMS-banking: The customer sends an SMS with a request to
the bank, and gets the desired data as an answer.
The customer has to include a PIN for authorization in every SMS he sends to his
bank. Alike the WAP banking, one should pay special attention on the security of
the location of the SMSC. The operation of SMSC is offered as a service by many
service providers. The usage of such a service is out of question for banks, because
of the high sensitive character of the transmitted data. For this reason it is
mandatory for banks to run their own SMS-Gateway and secure it from
unauthorized access. The main problem with this kind of transmission is the
missing encryption of the data during the on-the air transmission between the
service center and the mobile phone. An encryption of pure text-SMS is not
possible (unless an application on the mobile device would be able to decrypt the
information). So the data is transmitted unencrypted. Because of this missing
encryption, banks
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ATM (Automatic Teller Machine)
An ATM is basically a machine that can deliver cash to the customers on demand
after authentication. An ATM does the basic function of a bank’s branch, i.e.,
delivering money on demand. Hence setting of newer branches is not required
thereby significantly lowering infrastructure costs. These machines also hold the
keys to future operational efficiency.
Internet banking:
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Rather than spending too much time on the term, I'd suggest you open a dialogue
with your customers about the types of services they are interested in, and begin to
prioritize your investment in these new services. Ideas would include image
delivery via Internet, Internet Commercial cash management, and on-line bill pay.
The Internet banking is changing the banking industry and is having the major
effects on banking relationships. Even the Morgan Stanley Dean Witter Internet
research emphasized that Web is more important for retail financial services than
for many other industries. Internet banking involves use of Internet for delivery of
banking products & services. It falls into four main categories, from Level
1 - minimum functionality sites that offer only access to deposit account data - to
Level 4 sites - highly sophisticated offerings enabling integrated sales of additional
products and access to other financial services- such as investment and insurance.
DRIVERS OF CHANGE
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6.1 ONLINE PAYMENT SYSTEMS
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Net settlement systems that settle the net settlement positions by means of transfers
of central bank money from net debtors to net creditors.
In some countries, there are systems in which the final settlement of transfers
occurs at the end of the processing day without netting the credit and debit
positions - on a transaction by transaction basis or on the basis of the aggregate
credit and aggregate debit position of each bank. Such systems are often called end
of day gross settlement systems.
Electronic money offers some features that make it an attractive alternative over
other payment mechanisms. Electronic money does not have to be designed to
faithfully emulate all the properties of paper cash. It can be implemented to
preclude some features of paper cash, such as complete anonymity, while including
other desirable attributes of paper cash, such as full divisibility, assignment of
limits and constraints, and links to the current owner.
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The following are some types of electronic money available over the net
worldwide.
First Virtual
The account is set up by phone using a traditional credit card number and a First
Virtual account number is issued. Clients provide their credit card numbers to First
Virtual over the phone or other non-Internet method, and are issued a personal
account number to make purchases over the Internet. This payment mechanism
allows the user to order goods online and then charges the user's credit card
company on behalf of the online merchant. The merchant reports the transaction
amount with the First Virtual account number. First Virtual then confirms the
purchase with the customer via email. No special software is required for either
purchaser or merchant.
DigiCash
David Chaum, a mathematician and privacy expert, founded DigiCash. This
provider creates e-cash, proprietary electronic cash tokens, which are marketed as
being the equivalent of cash. An account is established at a DigiCash-licensed bank
with real money. Once established, the customer can withdraw e-cash that is stored
on the user computer's hard drive. Using proprietary software, e-cash can be spent
with an Internet merchant or with anyone else whose computer is set up to deal in
e-cash. Using public-key cryptography, the digital tokens are said to be secure and
can be registered and verified by the issuer without revealing to whom it was
originally issued. In effect, these digital cash transactions are capable of being as
anonymous as cash. No transaction confirmations are necessary, meaning the
merchant can immediately ship the product.
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CyberCash
This payment mechanism consists of a downloadable software package using
public-key encryption that is designed to assure the security of credit card
transactions over the Internet. The system protects the customer's authentication
data. An account is set up and acts as an Internet front end to any existing credit
card that is designated. When a purchase is made, proprietary software is used that
sends the purchase and account information in encrypted form to the account
provider. The provider in turn sends the information to the appropriate financial
organization for processing.
NetCash
This concept is similar to e-cash, except that it does not require any special
software to use. NetCash is transmitted across the Internet using an encryption
scheme known as PGP (pretty good privacy). To get NetCash, a party must send a
check or money order to the company's headquarters. The company returns
electronic coupons via e-mail.
NetChex
This payment mechanism is similar to CyberCash for checking accounts.
Millicent
The Millicent method is developed by Digital Equipment Corporation (DEC) to
manage small and smallest payments (e.g. payment for getting information from
the Internet about news and stock quotations or payment for small programs like
Java-applets)
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The customer buys a broker scrip with a defined value by using his credit card or
by debiting a suitable bank or broker account. Such scrip is like a telephone card.
At the time of purchase the customer exchanges parts of the scrip into a dealer's
scrip. This scrip is then send to the dealer. The dealer collects all scrips and
exchanges them into "real" money.
Credit Cards
The credit card is usually a four-party card which involves two banks in each
transaction, the cardholder's bank (the issuer of the card) and the retailer's bank.
The retailer hands over the credit card slips to its own bank for payment, less a
discount, typically about 2-3%. The retailer's bank then passes the slips on to a
clearing system. The clearing system presents each slip for payment to the bank
that issued the card on which it was written. The issuing bank collects from the
cardholder. All of these exchanges are now done by wire.
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Debit Cards
With a debit card, the payment comes right out of your checking account. The card
is issued by the entity that holds your money on deposit, probably a bank, but
possibly a money market fund. When you present your card, money is transferred
from your account to the merchants account that day.
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The strength of this scheme is that it avoids the need to identify the user and access
the user's bank account or credit card in order to verify funds availability because
the only funds available are those that are on the card. This eliminates the problem
of retailers who are reluctant to accept payment by check due to concerns about
funds availability.
Mondex
Mondex is owned by Master Card and National Westminster Bank of London and
is being tested in several countries. Mondex uses a smart card to store electronic
cash that can be used to pay for goods and services in the same way as cash but
with some key benefits over traditional cash.
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7.1 BENEFITS OF E-BANKING
• Consumers can use their computers and a telephone modem to dial in from
home or any site where they have access to a computer.
• In general, the customer will find lower fees and higher interest rates for
deposits due to the reduced cost of operating online and not needing
numerous physical bank branches.
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BENEFITS TO THE BANK
Why should a bank ‘bank online’? Advantages previously held by large financial
institutions have shrunk considerably. The Internet has leveled the playing field
and afforded open access to customers in the global marketplace. Internet banking
is a cost-effective delivery channel for financial institutions.
Save Money
In addition to making money, the bank can save money with an Internet banking
system. Online banking can actually decrease operating costs by reducing the daily
reproduction and distribution of paper-drawn transactions and delivering and
processing statements for accounts, credit cards, and bills. Performing transactions
via the Internet also provides cost savings, as indicated by a study done by Booz,
Allen & Hamilton that shows a transaction over the phone costs $.54, at an ATM it
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costs $.27 and via the Internet the cost is $.01. Using the Internet to perform
transactions greatly reduces the cost to the bank.
Improves Productivity
Internet banking improves productivity as well. Bank representatives are able to
process data more quickly and efficiently; track account activity with automated
reports, help customers achieve daily tasks via the Internet, and reduce time spent
handling service problems. There can be a dramatic reduction in the number of
customer service calls, as some banks that are providing this service has proven.
Innumerable services are available via the Internet today. Internet banking provides
a higher level of convenience that both commercial and retail customers desire to
have. With this service, the bank not only has the opportunity to manage their
business better, but can also help their customers achieve a much more efficient
process of managing their finances.
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8.1 DISADVANTAGES OF E-BANKING
The most obvious disadvantage is: Technophobes need not apply i.e. if you are still
not comfortable using a computer, e-banking is not for you.
Investment of time upfront can be formidable. The data entry is necessary before
the numbers can be massaged and money managed successfully. Online bill
payment is an example of an effort that requires setting up which leads to
ultimate convenience.
systems are less impacted by this. But competition seems to be minimizing this
problem. The personal finance management software Microsoft Money enables
users of competing software to import data easily.
Like anything that deals with the transfer of large amounts of money, security is
With a system as complex as Online Banking, some errors are inevitable. i.e.: An
interrupted online session; late arrival of payments etc. A mistake made by either
the user or the bank in question, can affect both, causing problems. For Example:
An 'Infinity' (ICICI’s Online Banking Brand name) customer from Bangalore (who
did not want to be named) paid his cell phone bill through the bank, only to receive
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another bill the following month, with late fees. The amount had been debited from
his account but not passed on to the cellular operator.
When dealing with computers, there is always the concern of the system
crashing, viruses entering the system or a power cut. These are larger problems
and are not as easily solved. In all three cases, many people would be affected,
information may be lost and a back-up plan would have to be initiated.
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9.1 CHALLENGES FOR INDIAN E-BANKS
2. How to address the issue of internationalization i.e. how to take in and make e-
banking an integral part of one's attitudes or beliefs?
The real challenge for Internet banking is to penetrate the customer base of banks.
According to IDBI Bank’s head (e-commerce and new product initiatives) J
Venkataramanan, the maximum usage of Internet banking is for accessing account
balances and making bill payments. For most customers, there's nothing more
reassuring than watching their cheques getting credit on a paper ledger. Then, there
is the question of how real is real time. For instance, while you can requisition for,
say, a new set of cheques any time of the day, the request will get processed only
during the banking hours.
Perhaps, the biggest of all concerns for e-banking customers is the security issue.
People still aren't comfortable having information about their life's hard-earned
money saved on a server they don't know about. A physical pass-book is still
preferred. While e-bankers use multiple firewalls, filtering routers, 128-bit
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encryption and digital certification for safe and confidential transactions, there are
still chances of a snafu.
Another problem is that an on-line service that merely mimics an off-line one
doesn't give customers an adequate inducement to move a significant portion of
their banking on-line. As a result, most customers tend to treat on-line banking as
no more than an extra channel to check their balances and transaction histories, and
they continue to do the rest of their business at the ATM or the teller window. A
vicious cycle ensues.
Also, there is no more security and customer loyalty. With Internet, the gateway to
low cost international expansion around, tackling the virtual competition would be
a key. Competition is just a ‘click’ away. Customers would be loyal as long as the
rates offered are competitive.
At the same time, banks would have to manage different product portfolios, at
different yet competitive prices to different corporates across the world. The issue
of offering services in multiple geographies / customers – due to increased global
access and competition may ask for new virtual alliances between small local
banks and the global players.
The entry of multiple non financial institutions and other non-traditional players
would just fasten this whole process. E.g. Times Bank and IDBI Bank.
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10.1 STRATEGY FOR INDIAN BANKS
Internet banking would drive us into an age of creative destruction due to non-
physical exchange, complete transparency giving rise to perfectly electronic market
place and customer supremacy. The question to be asked right now is "What the
Indian Banks should do"?
Most banks today are pursuing what might be described as a ‘fortress’ strategy,
defending themselves against new entrants while waiting for more clarity in the
online world. The fortress strategy has the benefit of relying on traditional sources
of advantage; it plays to the strengths of current legacy banks. The risk, of course,
is that these sources of advantage may not be enough to keep out new entrants that
rely on a totally different business model.
Banks must today at least hedge by experimenting with the web business model.
But it calls for profound organizational changes if it is to be executed successfully.
It needs the banks to fundamentally re-assess their opportunities for adding value
and hence re-define their roles in the new paradigm.
Banks must first determine what kind of web to target. Customer webs focus on
maximizing a bank’s share of wallet of a target customer segment while Market
webs seek to aggregate a critical mass of buyers and sellers within one transaction
category.
Within any web that it might target, there are a number of possible roles a bank
could play. Web shapers are the one or two companies that own a shaping
platform, take initiative to mobilize other companies around it, and define a set of
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standard practices or policies to coordinate participant’s activities. Banks that
choose not to be Web shaper would be adapters and would need to define a clear
niche that will help them differentiate themselves from other participants. Some
adapters may become influencers, working closely with shapers to ensure the
overall success of their web.
Indian banks still have a few important lessons in customer service that they would
do well to pay heed to.
Customer Relationship
Banks and other financial institutions cannot go completely virtual - they need
physical branches after all. This is probably one area where Internet banking in
India scores over the 'stand alone' Internet banks of the West. Several Internet
banks like E-trade have acquired ATM networks like Card Capture Services to
offer consumers a way to deposit and access their money through ATMs.
Physical branches help forge a 'relationship' with the customer that a virtual bank
cannot. Although most online consumers utilise account tracking, bill pay and e-
shopping, they would prefer direct, personal contact with their banker when
shopping for financial products.
Personalisation
Banking solutions become truly personalised when they are able to respond to the
changing customer needs, and this is possible using strong data mining and target
marketing capabilities.
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For example, software that might tell you which credit card balance to pay off first,
or alert you in advance when your cheque will bounce. This level of
personalisation is still lacking in the banking solutions offered by Indian banks.
Integration
Another important aspect is integrating customer service interfaces and channels,
so that the customer deals with a single channel that caters to diverse needs such as
kiosks, ATMs, Web TV, mobile phones, pagers, and branch counters. Banks have
to get their acts together. If the SmartCards, and the Online Banking, and the
ATM's, and the Branches don't work together, there's no real benefit in having the
electronic tools.
Customers shouldn't have to go to one site to just pay their utility bill and phone
bill and then have to go offline to pay their cable and credit card bills. They should
be able to check the value of their investment portfolio, updated daily, in their
personal balance sheet, include all their other assets and other personal finance.
Banks need to be 'one-stop shops' for an entire range of personal finance products-
from loans and insurance to mutual funds and even tax-saving instruments. This is
being done by 'account aggregators' such as Yodlee, Corillian, eBalance and
VerticalOne that let you log in to one Web site, enter your username and password,
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and track information as diverse as bank and credit-card balances, value of
investments, and frequent-flier miles from several sites, each of which has its own
username and password.
Innovation
Today's value-added product could easily be tomorrow's commodity. That is why
banks would need to depend more on product innovation, expanding the range of
their products and service offerings. Apart from just online accounts, e-banks
would need to tailor specific products for the Internet, like online bill presentment
or credit cards with instant online approval. Many Internet banks like Egg have
taken the lead in offering innovative products like Egg card - a credit card that
features an introductory zero-percent interest rate.
Banks must also move swiftly to acquire new on-line customers. Most of the early
attempts to do so, carried out in partnership with Internet portals, have flopped-
largely because the banks failed to offer any differentiation in pricing or any other
very compelling lure. Yet here, too, banks have an advantage. Despite significant
increases in revenue from on-line relationships, credit card companies and
brokerage firms have spent so much money building their on-line customer base
that some would question whether they will ever profit from these efforts. Most
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banks already have a powerful retail distribution network that should allow them
both to migrate their customers and to acquire new ones at much lower cost.
Banks will have to reinvent their role and the way they deliver value-leveraging
new technology as well as their existing assets-to remain their customers' financial
institution of choice.
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11.1 WHERE IS E-BANKING IN INDIA HEADED?
There will be a large-scale shift to online banking in the next decade as banks go
the extra mile in technology developments to keep up with the competition It is
believed the low transaction cost will make banking on the Net irresistible, but also
that this will require institutions to carefully consider and plan customer relations
programs.
It is believed that everything will be determined by content and context, and where
execution will be key. From a customer and service provider perspective, this is
where the world is moving-it is going to be real-time, on-line, personalisation for
both marketing and the service experience. If existing banks don't want to
disappear, it is this challenge that they need to embrace in order to win and survive.
Internet usage is expected to grow with cheaper bandwidth cost. The Department
of Telecommunications (DoT) is moving fast to make available additional
bandwidth, with the result that Internet access will become much faster in the
future. This is expected to give a fillip to Internet banking in India.
The setting up of a Credit Information Bureau for collecting and sharing credit
information on borrowers of lending institutions online would give a fillip to
electronic banking. The recommendations of the Vasudevan Committee on
Technological Up gradation of Banks in India have also been circulated to banks
for implementation. In this background, banks are moving in for technological up
gradation on a large scale. Internet banking is expected to get a boost from such
developments. Other major developments will be:
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Inter Bank Fund Transfers
Today, e-banking operations mainly consist of providing information viz.
requesting check books, statements, fund transfer, even online share trading (with
reference to a particular branch) but the next two or three years are likely to see a
huge change in the entire banking value chain. It would be possible to process any
inquiry or transaction online without any reference to the branch at any time rather
like 'anywhere banking' - a service already being offered by HDFC, ICICI and
Citibank.
Interbank fund transfers between different banks are a feature that is not offered by
any of the e-banking services in India. "At present, we have no plans to offer third-
party transfer outside the bank. Globally, this is not allowed due to security
reasons. Also, the other banks also have to allow transfer/debit of funds into/out of
their NetBanking system. According to HDFC, the RBI needs to set up a
clearinghouse to route these transfers, and thus enable such transactions.
M-Banking
Today, with mobile being the 'in-thing', banks are not far behind to position
themselves for this new medium to ring in customers and convenience. Most of
them are talking about helping people access information of their accounts and
even do transactions while on the move-calling this M-banking (mobile banking).
Almost all major banks have SMS-enabled mobile banking. The use of WAP-based
applications for Internet banking is an increasing trend especially in the Asia
Pacific region, though it doesn't seem likely that it will catch on in India given the
miniscule populace of WAP-enabled phone users.
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"We have plans to offer WAP-enabled FedNet soon" says Nair of Federal Bank.
"WAP-enabled banking will become popular and affordable to a larger number of
users if the cost of the devices drops and airtime tariff come down."
Account Aggregation
A new wave called 'Account Aggregation' is slowly sweeping through the online
banking/brokerage industry. Account aggregation -- or account consolidation --
provides consumers with the ability to access the information about all of their
financial transactions sourced from different web sites, at a single web site.
Now you can obtain updates of all of your investments (from banks, mutual funds,
online brokers), and liabilities (car loans, credit card loans, bank loans) at a single
point. That way you don't need to remember multiple login IDs, and passwords,
and also don't need to consolidate this information yourself. Further, at the same
site you shall be able to get 'payment due' reminders, online payment services and
even query your transactions to find, say how much you spent on entertainment last
year. They could also provide you with e-mail, book your airline tickets and more.
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Integration
Service Providers will integrate and market their offerings across different
channels. The strategic and executional battles of the future are going to be fought
for Channel Integration.
The beauty of integration is that one channel does not displace another. They feed
on each other to create incremental value for the customer, as well as the
institution. The incremental value comes from two distinct sources. Firstly, you
reduce inefficiencies. You don't send people junk mail because you know that they
are not likely to buy a particular product or service today. That results in net saving
for the economy. Secondly, you persuade people at the right time (the right time
from the customer's perspective, not from the service provider's perspective) to opt
for a tailor made offering. This too increases value. Actually, this has to do with the
Internet itself, and more to with the underlying technologies of the Internet which
allow incremental efficiency, and empowers the customer to make more
enlightened and timely choices.
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12.1 VARIOUS RISK IN E-BANKING
Strategic Risk
On strategic risk E-banking is relatively new and, as a result, there can be a lack of
understanding among senior management about its potential and implications.
People with technological, but not banking, skills can end up driving the initiatives.
E-initiatives can spring up in an incoherent and piecemeal manner in firms. They
can be expensive and can fail to recoup their cost. Furthermore, they are often
positioned as loss leaders (to capture market share), but may not attract the types of
customers that banks want or expect and may have unexpected implications on
existing business lines.
Banks should respond to these risks by having a clear strategy driven from the top
and should ensure that this strategy takes account of the effects of e-banking,
wherever relevant. Such a strategy should be clearly disseminated across the
business, and supported by a clear business plan with an effective means of
monitoring performance against it.
Business risks
Business risks are also significant. Given the newness of e-banking, nobody knows
much about whether e-banking customers will have different characteristics from
the traditional banking customers. They may well have different characteristics –
eg I want it all and I want it now. This could render existing score card models
inappropriate, thus resulting in either higher rejection rates or inappropriate pricing
to cover the risk. Banks may not be able to assess credit quality at a distance as
effectively as they do in face to face circumstances. It could be more difficult to
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assess the nature and quality of collateral offered at a distance, especially if it is
located in an area the bank is unfamiliar with (particularly if this is overseas).
Of course, these are old risks with which banks and supervisors have considerable
experience but they need to be watchful of old risks in new guises. In particular
risk models and even processes designed for traditional banking may not be
appropriate.
Operations risk
• volume forecasts
• management information systems and
• Outsourcing.
Accurate volume forecasts have proved difficult - One of the key challenges
encountered by banks in the Internet environment is how to predict and manage the
volume of customers that they will obtain. Many banks going on-line have
significantly misjudged volumes. When a bank has inadequate systems to cope
with demand it may suffer reputational and financial damage, and even
compromises in security if extra systems that are inadequately configured or tested
are brought on-line to deal with the capacity problems.
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• undertake market research,
• adopt systems with adequate capacity and scalability,
• undertake proportionate advertising campaigns, and
• Ensure that they have adequate staff coverage and develop a suitable
business continuity plan.
In brief, this is a new area, nobody knows all the answers, and banks need to
exercise particular caution.
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Security Risk
Security issues are a major source of concern for everyone both inside and outside
the banking industry. E-banking increases security risks, potentially exposing
hitherto isolated systems to open and risky environments. Both the FSA and banks
need to be proactive in monitoring and managing the security threat.
Security breaches essentially fall into three categories; breaches with serious
criminal intent (e.g. fraud, theft of commercially sensitive or financial
information), breaches by ‘casual hackers’ (e.g. defacement of web sites or ‘denial
of service’ - causing web sites to crash), and flaws in systems design and/or set up
leading to security breaches (e.g. genuine users seeing / being able to transact on
other users’ accounts). All of these threats have potentially serious financial, legal
and reputational implications.
Many banks are finding that their systems are being probed for weaknesses
hundreds of times a day but damage/losses arising from security breaches have so
far tended to be minor. However some banks could develop more sensitive "burglar
alarms", so that they are better aware of the nature and frequency of unsuccessful
attempts to break into their system.
The most sensitive computer systems, such as those used for high value payments
or those storing highly confidential information, tend to be the most
comprehensively secured. One could therefore imply that the greater the potential
loss to a bank the less likely it is to occur, and in general this is the case. However,
while banks tend to have reasonable perimeter security, there is sometimes
insufficient segregation between internal systems and poor internal security. It may
be that someone could breach the lighter security around a low value system, e.g. a
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bank’s retail web site, and gain entry to a high value system via the bank’s internal
network. We are encouraging banks to look at the firewalls between their different
Increasing the degree of straight through processing from the customer through
banks’ systems). This reduces risks to the integrity of transaction data (although the
risk of customer’s incorrectly inputting data remains). As e-banking advances,
focusing general attention on security risks, there could be large security gains.
So what should banks be doing? Our view is that to deal with these emerging
threats effectively, financial institutions need as a minimum to have:
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These are the issues line supervisors will be raising with their banks as part of their
on-going supervision; or, for new applicants, will need to be given adequate
assurances about.
Reputational risks
Incident. Banks must ensure their crisis management, particularly PR, processes
are able to cope with Internet related incidents (whether they be real or hoaxes).
Any problems encountered by one firm in this new environment may affect the
business of another, as it may affect confidence in the Internet as a whole. There is
therefore a risk that one rogue e-bank could cause significant problems for all
banks providing services via the Internet. This is a new type of systemic risk and is
causing concern to e-banking providers. Overall, the Internet puts an emphasis on
reputational risks. Never before has the bank’s shop window (ie its site) been so
important.
One last reputational risk will be familiar to us all. That is whether the products
being sold over the net are being marketed in such a way that the bank will be
protected against future charges of mis-selling. As in the physical, so in the virtual
world. Banks need to be sure those customers’ rights and information needs are
adequately safeguarded and provided for.
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COMPLIANCE AND LEGAL RISK
Compliance and legal issues arise out of the rapid growth in usage of e-banking
and the differences between electronic and paper-based processes. E-banking is a
new delivery channel where the laws and rules governing the electronic delivery of
Uncertainty over legal jurisdictions and which state’s or country’s laws govern a
specific e-banking transaction,
Delivery of credit and deposit-related disclosures/notices as required by law or
regulation,
Retention of required compliance documentation for on-line advertising,
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Advertising requirements, customer disclosures, or notices required by the Real
Estate Settlement Procedures Act (RESPA), Truth in Lending (Regulation Z),
and Truth In Savings (Regulation DD) and Fair Housing regulations;
Proper and conspicuous display of FDIC or NCUA insurance notices;
Because the Board of Directors and senior management are responsible for
developing the institution's business strategy and establishing an effective
management oversight over risks, they are expected to take an explicit, informed
and documented strategic decision as to whether and how the bank is to provide e-
banking services. The initial decision should include the specific accountabilities,
policies and controls to address risks, including those arising in a cross-border
context. Effective management oversight is expected to encompass the review and
approval of the key aspects of the bank's security control process, such as the
development and maintenance of a security control infrastructure that properly
safeguards e-banking systems and data from both internal and external threats. It
also should include a comprehensive process for managing risks associated with
increased complexity of and increasing reliance on outsourcing relationships and
third-party dependencies to perform critical e-banking functions.
Security Controls
While the Board of Directors has the responsibility for ensuring that appropriate
security control processes are in place for e-banking, the substance of these
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processes needs special management attention because of the enhanced security
challenges posed by e-banking. This should include establishing appropriate
authorisation privileges and authentication measures, logical and physical access
controls, adequate infrastructure security to maintain appropriate boundaries and
restrictions on both internal and external user activities and data integrity of
transactions, records and information. In addition, the existence of clear audit trails
To protect banks against business, legal and reputation risk, e-banking services
must be delivered on a consistent and timely basis in accordance with high
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customer expectations for constant and rapid availability and potentially high
transaction demand. The bank must have the ability to deliver e-banking services to
all end-users and be able to maintain such availability in all circumstances.
Effective incident response mechanisms are also critical to minimise operational,
legal and reputational risks arising from unexpected events, including internal and
external attacks that may affect the provision of e-banking systems and services.
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Electronic funds transfers via Internet banking allow customers to transfer money between accounts online from the comfort of their homes, without visiting an ATM. These transfers are updated in less than three hours and can be set up as recurring transactions, significantly enhancing convenience compared to traditional methods which often require physical visits to a bank or ATM .
Interactive tools and guides in online banking assist customers in selecting the right products by providing detailed comparisons and insights into various options like savings plans, mortgages, and insurance. By demystifying the complexities and costs associated with different products, these tools allow customers to make informed decisions and foster a better customer experience .
The legal and regulatory framework for e-banking is adapting to challenges such as jurisdiction uncertainties, electronic disclosure requirements, and retention of compliance documentation. Regulators continue to update laws and provide guidance to determine how traditional requirements apply in an e-banking context, ensuring legal agreements and customer rights are adequately protected .
Outsourcing in e-banking can decrease costs and fill expertise gaps, but it reduces a bank's control over outsourced functions, introducing risks. This requires adhering to regulatory guidance and ensuring robust oversight and management of third-party providers to mitigate material risks and maintain service quality and security .
E-banking security risks include breaches with criminal intent, casual hacker attacks, and system design flaws leading to security breaches. Banks can address these risks by implementing a strategic approach to information security, building robust security controls into systems, conducting penetration testing, responding rapidly to new vulnerabilities, and ensuring they have skilled security personnel on staff .
Banks face operational risks in e-banking, such as inaccurate volume forecasts, inadequate management information systems, and outsourcing challenges. To mitigate these risks, banks should conduct market research, adopt scalable systems, and ensure sufficient information is available for monitoring. Outsourcing should be handled with mindfulness of the associated risks, following guidance from financial authorities .
Crisis and reputation management are critical for online banks due to the rapid dissemination of information on the Internet, which can turn incidents into reputational crises. Proper public relations strategies and systems to handle rumors are essential to protect a bank's image. A single adverse incident could affect trust in the entire Internet banking sector, making proactive management vital .
The Internet has leveled the competitive playing field by giving small financial institutions access to a global market. E-banking offers strategic advantages such as lower operational costs, increased revenue through transaction fees, and the ability to attract new customers. The streamlined online processes also enhance productivity and allow banks to offer a variety of financial services with broad reach .
Smart cards differ from traditional banking methods in that they store a set amount of electronic cash that can be used without needing to verify funds with the bank. Only the amount stored on the card is available for transactions, removing the need to identify the user or access their bank account for verification, which is often required in traditional methods. This reduces concerns for retailers about funds availability .
Internet banking offers several advantages including the ability to conduct transactions seven days a week, 24 hours a day from any location with Internet access. Consumers benefit from quick transaction execution and confirmation, generally lower fees, and higher interest rates on deposits because of reduced operational costs. The user-friendly interface enhances the banking experience by offering a broad range of transactions, from checking account balances to applying for mortgages .