LOS EMPRENDEDORES

Name Position Role/Description

Ruffa Mae Sanchez Chief Executive A chief executive officer (CEO) is the highest-
Officer ranking executive in a company, whose primary
responsibilities include making major corporate
decisions, managing the overall operations and
resources of a company, acting as the main point of
communication between the Board of Directors (the
board) and corporate operations and being the
public face of the company. 

Remegio Oraya Jr. Chief The chief operating officer (COO) is a senior
Operating executive tasked with overseeing the day-to-day
Officer administrative and operational functions of a
business. The COO typically reports directly to
the Chief Executive Officer  and is considered to be
second in the chain of command. In some
corporations, the COO is known by other terms, such
as "executive vice president of operations," "chief
operations officer," or "operations director."

Jessa Reas VP of Sales The VP of Sales and Marketing is responsible

for managing all brands, distribution channels, and
deployment of sales for the organization. They are
responsible for developing the strategic sales plans
based on company goals that will
promote sales growth and customer satisfaction for
the organization.

Vernadith Relata VP of Product Vice President (VP) of Product Marketing is

generally responsible for planning, creating and
implementing the overall product marketing
strategy. Besides new product development, they
are responsible for setting up the overall strategy for
promoting company's products and offerings.

Jenelyn Casamis VP of Vice President (VP) of Marketing is a

Marketing marketing expert who takes responsibility for overall
marketing results of a company. Vice President (VP)
of Marketing oversees marketing strategies and
efforts in order to strengthen company's market
 position and achieve desired business goals.

Jessa Sarmiento VP of Finance VPF services include financial reporting and

analysis, the provision of expert advice and policy
recommendations, and assurance of compliance
with financial rules and regulations.

Maria Adora VP of Human Vice President (VP) of HR is responsible for

Pancito Resource the smooth and profitable operation of a company's
human resources department. Vice President (VP) of
HR supervises and provides consultation to
management on strategic staffing plans, like
compensation, benefits, training and development,
budget, and labor relations etc.

What is innovation?
The process of translating an idea or invention into a good or service that
creates value or for which customers will pay.
To be called an innovation, an idea must be replicable at an economical cost and must satisfy a
specific need. Innovation involves deliberate application of information, imagination
and initiative in deriving greater or different values from resources, and includes all processes
by which new ideas are generated and converted into useful products. In business, innovation
often results when ideas are applied by the company in order to further satisfy the needs and
expectations of the customers.

Identify a company who fail to innovate?

Yahoo
Founded in 1994 by Jerry Yang and David Filo, Yahoo! was one of the pioneers of the
early Internet era in the 1990s. The company has grown rapidly to become a full-featured Web
portal with a host of services covering most user needs with the search engine Yahoo! Search
around which was grafted Yahoo! Directory, Yahoo! Mail, Yahoo! News or Yahoo! Finance to
name just a few of the many services offered by Yahoo!.
In 2005 Yahoo was one of the main players in the online advertising market. But because Yahoo
undervalued the importance of search, the company decided to focus more on becoming a
media giant.
The decision to focus more on media meant they neglected consumer trends and a
need to improve the user experience. Yahoo managed to gain a massive number of viewers to
view content but failed to make enough of a profit in order to scale.
Yahoo also missed out on a lot of opportunities that could have saved them. For example, in
2002 they almost had a deal to buy Google, but the CEO of Yahoo refused to go through with
the deal. And in 2006 Yahoo had a deal to buy Facebook, but when Yahoo lowered their offer,
Mark Zuckerberg backed out. If the company had taken a few additional risks, maybe we would
all be yahooing right now instead of googling.
Identify a company who innovate their product/services?

Toyota Motor Corporation

Toyota Motor Corporation, Japanese Toyota Jidōsha KK, Japanese parent company of

the Toyota Group. It became the largest automobile manufacturer in the world for the first
time in 2008. Most of its nearly 600 subsidiary companies are involved in the production of
automobiles, automobile parts, and commercial and industrial vehicles. Headquarters are in
Toyota City, an industrial city east of Nagoya, Japan.
Toyota Motor Corporation began in 1933 as a division of the Toyoda Automatic Loom
Works, Ltd. (later Toyota Industries Corporation, now a subsidiary), a Japanese manufacturer
founded by Toyoda Sakichi. Its first production car, the Model AA sedan, was released in 1936.
The following year the division was incorporated as the Toyota Motor Company, Ltd., an
automotive spin-off headed by Toyoda Kiichiro, Sakichi’s son. Toyota subsequently established
several related companies, including Toyoda Machine Works, Ltd. (1941), and Toyota Auto
Body, Ltd. (1945). However, faced with wrecked facilities and a chaotic economy in the
aftermath of World War II, the company was forced to temporarily suspend its automotive
production.
By the 1950s Toyota’s automobile production factories were back in operation, and to
gain competitiveness the company began a careful study of American automobile
manufacturers, owing to perceived U.S. technical and economic superiority. Toyota executives
toured the production facilities of corporations, including the Ford Motor Company, to observe
the latest automobile manufacturing technology and in turn implemented it in their own
facilities, yielding a nearly immediate increase in efficiency. In 1957 Toyota Motor Sales, U.S.A.,
Inc., was established, and the following year the company released the Toyopet sedan, its first
model to be marketed in the United States; it was poorly received because of its high price and
lack of horsepower. The Land Cruiser, a 4 × 4 utility vehicle released in 1958, was more
successful. In 1965 the Toyopet, completely redesigned for American drivers, was re-released
as the Toyota Corona, marking the company’s first major success in the United States.
During the 1960s and ’70s the company expanded at a rapid rate and began exporting
large numbers of automobiles to foreign markets. Toyota acquired such companies as Hino
Motors, Ltd. (1966), a manufacturer of buses and large trucks; Nippondenso Company, Ltd., a
maker of electrical auto components; and Daihitsu Motor Company, Ltd. (1967). For several
decades Toyota was Japan’s largest automobile manufacturer. The company continued to
thrive in the American market as well, gaining a reputation for its low-cost, fuel-efficient, and
reliable vehicles such as the Corolla, which was released in the United States in 1968.
The company took its present name in 1982, when Toyota Motor Company was merged with
Toyota Motor Sales Company, Ltd. Two years later Toyota partnered with General Motors
Corporation in the creation of New United Motor Manufacturing, Inc., a dual-brand
manufacturing plant in California, where Toyota began U.S. production in 1986.
The company experienced significant growth well into the 21st century, with innovations such
as its luxury brand, Lexus (1989), and the first mass-produced hybrid-powered vehicle in the
world, the Prius (1997). In 1999 Toyota was listed on both the London Stock Exchange and
the New York Stock Exchange. The company continued to expand to new markets—specifically
targeting younger buyers with the launch of its Scion brand (2003) and unveiling the world’s
first luxury hybrid vehicle, the Lexus RX 400h (2005). However, the company subsequently
faced significant financial challenges: plummeting sales stemming from the global financial
crisis of 2008 as well as an international safety recall of more than eight million vehicles in
2010, which temporarily halted the production and sales of several of its top models. Beginning
in 2014, millions of vehicles manufactured by Toyota and several other car companies were
recalled by regulators in the United States because of potentially malfunctioning airbags
produced by the Japanese automotive-parts supplier Takata. The recall was “the largest and
most complex safety recall in U.S. history,” according to the National Highway Traffic Safety
Administration.
Today Toyota has assembly plants and distributors in many countries. In addition to
automotive products, its subsidiaries manufacture rubber and cork materials,
steel, synthetic resins, automatic looms, and cotton and woolen goods. Others deal in real
estate, prefabricated housing units, and the import and export of raw materials.