Scribd
Upload
10 views2 pages

Marketing Management Exercise Overview

This document is a marketing management exercise submitted by Smit Mungra to Professor Ajay Shah. It contains Smit's answers to 5 questions about advertising and promotion strategies for a company. The questions cover recommendations for where to advertise, what types of sales promotions and events to organize, what kinds of publicity to do, and how to do word-of-mouth and social media advertising.

Uploaded by

Smit Mungra
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
10 views2 pages

Marketing Management Exercise Overview

This document is a marketing management exercise submitted by Smit Mungra to Professor Ajay Shah. It contains Smit's answers to 5 questions about advertising and promotion strategies for a company. The questions cover recommendations for where to advertise, what types of sales promotions and events to organize, what kinds of publicity to do, and how to do word-of-mouth and social media advertising.

Uploaded by

Smit Mungra
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SHRI JAYSUKHLAL VADHAR INSTITUTE

OF MANAGEMENT

EXERCISE OF MARKETING
MANAGEMENT

SUBMITTED BY: SMIT MUNGRA


SEM:- 2 ( B )
ENROLLNMENET NO:- 197700592058

SUBMITTED TO: PROF. (DR.) AJAY SHAH


DATE: 25/03/2020
Q 1) Where they should advertise. What to say in advertisement?
ANS: They can give advertise in Print Ad (Newspaper, Magazine,
leaflets etc.), Broadcast (TV) Ad, Outdoor Ad (hoardings), Broucher and
booklets, POP (Point of purchase Display), Packaging Inserts, Motion
Pictures etc. and they can say about their product, features of their product,
varieties of product, core value of their product etc. in advertise.

Q 2) What kind scheme, offer or sales promotion they should offer ?


ANS: They can give offer to Consumer like Coupons, samples,
premiums, rebates, contests, sweepstakes and Merchandising allowances,
price deals, sales contests, trade shows and discount etc.

Q 3) What kind of events they should organize?


ANS: They should organize Sports, Entertainment, Experience,
Festivals, Factory tour, Street play etc. types of event.

Q 4) What kind of publicity they should do?


ANS: They should do Press kits, Speech's, Seminar, Annual reports,
Publications, Community relations, Company magazine etc. type of
publicity.

Q 5) What kind of word-of-mouth or social medial advertisement they


should do?
ANS: They should do Person to person, Blogs, Chats Rooms etc. word of
mouth and also they should do advertisement in social media like face
book and instagram.

You might also like