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Google's Shift to Portal Business Strategy

Google is transitioning from a search engine to a portal business. This will allow users to complete tasks without visiting websites directly. As a portal, Google can provide customized homepages, secure file storage, and single sign-on access for organizations. However, the portal market is very crowded with many competitors, lowering profit margins. Google is also moving into e-commerce by allowing shopping directly on its platform and checking out using Google accounts to bypass competitors like Amazon. The software industry presents large opportunities if proper setup is done, as ongoing resources are low. However, it is also very competitive and developers must constantly update skills to avoid elimination from changing consumer needs and market volatility.

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Shreyansh Parakh
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66 views2 pages

Google's Shift to Portal Business Strategy

Google is transitioning from a search engine to a portal business. This will allow users to complete tasks without visiting websites directly. As a portal, Google can provide customized homepages, secure file storage, and single sign-on access for organizations. However, the portal market is very crowded with many competitors, lowering profit margins. Google is also moving into e-commerce by allowing shopping directly on its platform and checking out using Google accounts to bypass competitors like Amazon. The software industry presents large opportunities if proper setup is done, as ongoing resources are low. However, it is also very competitive and developers must constantly update skills to avoid elimination from changing consumer needs and market volatility.

Uploaded by

Shreyansh Parakh
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PORTAL BUSINESS:

1) Google is slowly shifting to portal business from the search engine operations which
is commonly known as SEO operations. The search engine operations have become
really dynamic over the past years, if you type words as simple as buy or sell a
thousand images and pages will pop up which will show the things remotely close to
the words typed and also will be based on the sponsored results. This transition of
google from search engine to a portal will enable the users to get the task done
without having to visit the website at all and thus will enable the user to bypass the
whole process.

2) Adequate security will be enjoyed by the consumers who have hosted and the access
to space and all the files is optimally safe.

3) In house designing and optimization of templates based website and blog section is
accessible.

4) Single customized entry point to network based campus is available

5) The competition in this industry is very high thus very crowded market

6) The overcrowding of the market leads to lower profitabilities

E COMMERCE
1) The move is to encourage the users at googles interface to buy products with
advertisement on the page of google from alphabet’s e commerce company directly
rather than from competitors like amazon.

2) The increasing use of phones will enable more and more users to connect with the
physical world

3) On the google shopping platform the consumers will be able to add items to a
universal shopping cart and then seamlessly check out using google account without
any hassle

4) Poor branding has been a hurdle for google to take on to the e commerce segment

2 – Software Opportunities
1) The opportunities are massive in this once the software setup is done properly also the
resources associated after the process are very low because of obvious reasons as it is a
onetime type of investment and thus become sustainable

2) The software industry although is very competitive and the developers have to be updated
at every single stage of developing and thus there is a constant threat of elimination.

3) The consumer needs become difficult to understand due the volatility of the market

4) The piracy is very common in this industry and that is why it poses a threat to the companies
which are in this business.

5) The product that will be launched by google will be very reliable due the high brand value of
the company

6) The company can become a market leader by their constant tapping into the artificial
intelligence sector and its alliance with wipro can be of a very significant advantage

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