Created by M.

Weaver-Hightower

Topic Script
Is Internet Advertising Good morning, the topic of today is "Is Internet Advertising the most
the Most Popular Means popular means of Advertising?", but to start answering this question we
of Advertising? have to fully understand and know what the internet and advertising are
separately, what internet advertising is, it’s beginning and how does it
work.
Internet So let’s start with the internet, the internet is a global network of billions of
computers and other electronic devices. With the Internet you can access
almost any information, communicate with anyone else in the world and
do so much more. You can do all of this things just by going online which
means connecting a computer to the internet.
Advertising Advertising is a marketing tactic involving paying for a space to promote a
product, service or cause. The actual promotional messages are called
advertisements or ads for short. The goal of advertising is to reach people
most likely to be willing to pay for a company’s products or services and
entice them to buy.
History of Advertising Various forms of advertising have been around for thousands of years. The
Egyptians used papyrus to advertise goods and services. In the 18th
century illustrations began to appear in advertisements and advertising
agents, as they became known, started writing and illustrating the ads. And
as you might know, the rest is history!
Internet Advertising Online advertising is a form of marketing and advertising which uses the
internet to deliver promotional marketing messages to consumers. Many
common online advertising practices are controversial and, as a result,
have been increasingly subject to regulation. Online ad revenues also may
not adequately replace other publishers' revenue streams. Declining ad
revenue has led some publishers to place their content behind paywalls.
Digital Revolution Digital Revolution is the shift from mechanical and analogue electronic
technology to digital electronics which began anywhere from the late
1950s to the late 1970s. With all this changes all the people had the need to
adapt to the digital revolution and the publishers were not left behind, later
on the first online add was posted and the online advertising began.
History of Internet On October 27, 1994, the first online ad was posted. It was a banner
Advertising advertisement added to a web page. The website that posted the first ad
was a precursor to today's tech site, Wired. And so began online
advertising. AT&T paid the website $30,000 for the banner ad to be placed
at the top of the site for three months total. The click-through rate of the
advertisement was 44%!
Click- through rate Click-through rate is the percent of people that visit a web page and click
on a particular advertisement.
If you have a:
High CTR, users are finding your ad to be highly relevant.
Low CTR, users are finding your ad to be less relevant
CTR is an important metric for managers to understand and monitor their
businesses. Optimizing for CTR, while also optimizing for business
metrics, will lead to successful marketing campaigns.
 Created by M. Weaver-Hightower

Topic Script
Ways to Advertise on the There are different ways to online advertising, it includes email marketing,
Internet search engine marketing, social media marketing, many types of display
advertising, and mobile advertising. Like other advertising media, online
advertising frequently involves a publisher, who integrates advertisement
into its online content, and an advertiser, who provides the advertisements
to be displayed on the publisher's content.
Internet Advertising Between the methods of internet advertising we have display advertising,
Methods web banner advertising, pop up and pop under, floating ad, trick banners,
text ads, social media marketing, email advertising, and others.
Benefits of Advertising Internet Advertising have many benefits among them we have its low cost
on Internet of electronic communication, online advertisers can collect data on their
ads effectiveness, advertisers have a wide variety of ways of presenting
their promotional messages, publishers can offer advertisers the ability to
reach customizable and narrow market segments for targeted advertising,
online advertising can reach nearly every global market, once ad design is
complete, online ads can be deployed immediately.
Concerns of using On the other hand, we can also find some concerns and disadvantages on
Internet Advertising Internet Advertising such as, security concerns, banner blindness, ad
blocking, spam, anti-targeting technologies, privacy concerns and fraud on
the advertiser.
Advertising Revenues Advertising revenue is the monetary income that individuals and
businesses earn from displaying paid advertisements on their websites,
social media channels, or other platforms surrounding their internet-based
content. Individuals and organizations can earn significant income through
advertising revenue. Revenue earned by individuals and organizations
from online advertisement sources is considered taxable in multiple
countries
Issues of Advertising So this lead us to the issues of ads revenues:
Revenues Tax implications: Revenue earned by individuals and organizations as a
result of participating in online advertising programs such as Google
AdSense and YouTube monetization may face different income tax
requirements based on location.
Ad Blockers So as other issue we have the Ad blockers.
Ad blocking refers to the use of various computer applications or programs
to remove all online advertisements. This technology can prevent content
creators and website owners from earning revenue from those customers
who use ad blocking software.
Notable Platforms of The platforms most known for its advertising revenues are:
Advertising Google, being the largest online advertising platform
Youtube, which is another online advertising giant owned by Alphabet Inc.
Facebook
Amazon, reported to be the third largest online advertising platform
And Microsoft.

Tips for Internet These are tips for achieving the best results with Internet Advertising
 Created by M. Weaver-Hightower

Topic Script
Advertising 1. Analyze your analytics
2. Segment your audience
3. Choose the best media for a specific business
4. Use social media platforms that are popular
5. Be creative with your ads
6. Use a clear call to action
7. Make mobile-friendly ads
Internet Advertising There are 5 reasons on why internet advertising is better than print
Better than Print advertising which are:
Advertising 1. Mobility
2. Global Reach
3. Measurable Outcomes
4. Cost-Effectiveness
5. Targeted Audience
Growth of Online Since the first ad, online advertising has grown at a furious rate. By 2009,
Advertising online ads accounted for $22 billion in spending. Online advertising is also
important for what it enables. Measurability and target ability are key
features of all kinds of online ads, including display ads, search ads, and
social media ads. These features have important implications for the nature
of the online ad market.
Conclusion To conclude, I do believe that Internet Advertising is the most popular
means of advertising. With the continuous growth of technology and
internet being able for almost everyone in the whole world, this ads are
able to reach large numbers of people. And businesses are seeing this as an
opportunity to reach more customers.