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Choosing Sampling Methods in Research

The document discusses different sampling methods used in research, including qualitative methods like interviews, observation, and discourse analysis. It compares quantitative and qualitative approaches, noting that qualitative is more common in gender studies. Key points covered include how to choose appropriate sampling methods based on the research topic, aims, and feasibility considerations. The document also examines validity, reliability, and strategies for qualitative sampling, analysis, and ensuring trustworthy results.

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Mollie Ruck
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10 views3 pages

Choosing Sampling Methods in Research

The document discusses different sampling methods used in research, including qualitative methods like interviews, observation, and discourse analysis. It compares quantitative and qualitative approaches, noting that qualitative is more common in gender studies. Key points covered include how to choose appropriate sampling methods based on the research topic, aims, and feasibility considerations. The document also examines validity, reliability, and strategies for qualitative sampling, analysis, and ensuring trustworthy results.

Uploaded by

Mollie Ruck
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Sampling Methods: How Do We Choose Them?

 Discuss in small groups which methods are used in different fields of


study
o Content analysis
o Discourse analysis
o Deconstruction
o Narrative analysis
o Thick description
o Field work
o Participant observation
o In-depth interviews
o Phenomenological analysis
o Questionnaires
 Methodology – rules, principles and procedures for the production of
knowledge
 Method – concrete approaches chosen to carry out a particular piece of
research
 Choosing methods
o Text and people (primary and secondary)
o Research/aim
o Research subject
o Skills
o Feasibility/material conditions: equipment, software, finances,
time
o Ethics
 Quantitative vs. qualitative
o Quantitative – society as a natural world
o Qualitative – society has its own logic
 Qualitative methods are used more in gender studies
 Sampling, validity, reliability
o Validity – it does reflect some sort of external reality
o Statistical population – a large se of objects which is of interest
as a whole
o Sampling – subset of objects drawn from a population
o Reliability – replicability or stability of research finding
 Sampling in qualitative methods
o Purposeful sampling
 strategy based on the identification and selection of
information-rich cases
 don’t go for quality but for quantity
o strategies
 how to recruit people
 snowball strategy, typical case, critical case, homogeneity
(reducing variation), maximum variation, convenience,
availability
o theoretical sampling
 happens in the process of collecting data, not before
o theoretical saturation
 new cases do not bring new information

2
 Validity in Qualitative methods
o Don’t generalise large groups of people
o Reflexivity
 Reflections on how the researcher’s own position,
emotions/involvement could have influenced results
o Validation by respondents
 Researcher discusses with informants their interpretations
and ideas
o Triangulation
 Support of data obtained through one method by other
sources of data
 Reliability in qualitative methods
o Transparency
o Methodological coherence
o Consistency
o Authenticity/trustworthiness

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