Zoozoos have been one of the best non-living beings in recent times, after the Maharaja, the
Amul girl and Asian Paints (Gattu). The popularity that the Maharaja achieved in 60 years was
gained by Zoozoos in 30 days.
Zoo Zoo II seems more to deliver the message rather than to create noise. ...
Zoo zoo ads were able to establish a feeling of urgency for the buyer, Showing list of benefits and how they
can get it or subscribe it, questionnaire
Hutch had established a close and personal connection with its customers and it was closely attached to
the brand name, astheir tag line-said,“Wherever you go, our network follows”, To wash the strong
impression out and build up a new and improved image in the customers mind was going to be a
challenge. The name they associated this image which had changed to Vodafone and this had to be
communicated strongly. Ogilvy and Mather, the renowned ad agency which was responsible for the
development of the previous ads, banked upon the already laid base of the pug and used him
strategically to communicate the alteration. The transformation was portrayed in the ads very directly
and a lot of stress was on the bright red speech mark, the characteristic of the Vodafone logo. It was
followed with a tagline- “Hutch is now Vodafone”. They used the same formula, introduced the girl
instead of the boy, used the animated stick cartoons of the girl and the boy and communicated this
metamorphosis. Where as the semi-urban and rural market will be fairly clueless about the point of the
zoozoo ads. While they may understand that Vodafone is advertising its value added services, those
markets still use the cell phone primarily for making and receiving calls. The ads do not give non-urban
customers a reason to use the Vodafone network.
Conclusion:
The ZOOZOO is a new & gr8 concept in ad market. Today's market is based on
publicity, and zoozoo is completely new thought it's like a innovation in adv.
[Link] is bored of seeing same faces acting in different adv's for
diff. products...but zoozoo is fresh & eye catching. For kids zoozoo and its
voice is an attrection and they r in love with [Link] a result with in first
month they had 60000 people being member of the community
A successful marketing campaign needs certain elements to be successful. The following
information will help you to develop a successful marketing campaign.
1) Establish a feeling of urgency for the buyer
Basically tell your customers, "You need to sign up today because it will make you reach
your goals." Don't tell your customer the offer will still be as good tomorrow; they must buy
today! Urgency! Study how successful ads make the customer act now.
2) Show a list of benefits
There must be a list of benefits to make customers sign up. Will you be smarter using your
services? Will he get more visitors? Will your server be better than the competitions
hardware? Will your business help to make the site more successful? Or make him richer, or
healthier, or faster? Focus on the client, not the advertiser. Most benefits need to be skilfully
integrated into the ad. It is a waste of time and money in an ad or on your website if you don't
work in benefits and present them properly.
3) Call to action
Tell them what they must do to get it. Don't assume that your prospects and customers will
figure out how to get what you are offering. They won't do your work for you. So, go ahead
and tell them what to do. If they have to call you to get it, then tell them to call (to call you
now!). If they have to write or drop a post card in the mail, or fax something to you, then tell
them clearly and in words easy to understand. The point is to make it as easy as possible for
your target customer to do what you want them to do. People don't like to do anything that is
going to take work on their part. Make it as easy for them to respond as possible, or they
won't = no good results for you.
4) Do it again
You have to (must) tell customer what to do (to sign up with you). Tell your customer to
order now (this moment). So many ads assume that the customer will guess to fill out the
contact us form, email you, or telephone for the information, or product. Tell the customer
what to do. Provide the customer on how to respond today in several ways. As more options
you can offer, the better will be the results.
5) Plan your advertising calendar and campaign several months in advance
Failure to plan advertising in advance will waste a lot of your money. Rush charges, poor
design, rate increases, poor creative and poor copy are common results of failing to plan in
advance. “I didn’t have enough time”, “I was under the gun to get this placed”, are common
phrases heard under rushed circumstances. Take a blank calendar and fill in the days, months,
or quarters to advertise to your target markets. Figure out the number of ad insertions that
will make sense and negotiate a contract with the various media suppliers (e.g. local
newspapers). Book banner web space on the important website early in advance. Prepare
your website with a special landing page for the expected visitors.
5) Test your banners and your ads
Only by trial and error will you be able to set a baseline as to the best response rates for your
ads and banners. It is very important to maximize response for the amount of dollars spent.
Sometimes re-phrasing text or adjusting the ad layout can make the difference between a low
or just average response and a great success and high ROI (Return on Investment). You will
need to find out what works best for your business. After you find this out, you’ll want to
stay on course and base future advertising campaigns on the success of the old one.
6) Avoid misleading or dishonest advertising
Avoid misleading or dishonest advertising in hopes of converting duped readers/website
visitors into using your products or services. Honesty and integrity are the primary key to
repeat sales and repeat business. If you have to trick your audience to get their attention, you
will have a very hard time keeping their attention and their business if they sign up at all.
7 ) Running on-(Web)site events
Hutchinson’s ad- campaigns with the pug had won many hearts and were one of the simplest but most
effectively communicated ads to have been seen in the recent past. Hutch had established a close and
personal connection with its customers and it was closely attached to the brand name, astheir tag line-
said,“Wherever you go, our network follows”, To wash the strong impression out and build up a new
and improved image in the customers mind was going to be a challenge. The name they associated this
image which had changed to Vodafone and this had to be communicated strongly. Ogilvy and Mather,
the renowned ad agency which was responsible for the development of the previous ads, banked upon
the already laid base of the pug and used him strategically to communicate the alteration. The
transformation was portrayed in the ads very directly and a lot of stress was on the bright red speech
mark, the characteristic of the Vodafone logo. It was followed with a tagline- “Hutch is now Vodafone”.
They used the same formula, introduced the girl instead of the boy, used the animated stick cartoons of
the girl and the boy and communicated this metamorphosis. The colors were brighter, the songs, faster.
All of these were Vodafone’s attributes
The semi-urban and rural market will be fairly clueless about the point of the Vodafone ads.
While they may understand that Vodafone is advertising its value added services, those markets
still use the cell phone primarily for making and receiving calls. The ads do not give non-urban
customers a reason to use the Vodafone network. Contrast this with the latest ads by Tata
Indicom emphasizing their superior network quality which is a reason to switch over to them.
Inspite of this, the success of the Tata Indicom ad is still not guaranteed.
The ZOOZOO is a new & gr8 concept in ad market. Today's market is based on
publicity, and zoozoo is completely new thought it's like a innovation in adv.
[Link] is bored of seeing same faces acting in different adv's for
diff. products...but zoozoo is fresh & eye catching. For kids zoozoo and its
voice is an attrection and they r in love with [Link] a result with in
first month they had 60000 people being member of the community
The impact of advertisement featuring zoo zoo created ripple among the viewers and consumers and
created immense visibility of Vodafone. Apart from rakhi zoo zoos cakes, posters stickers were also very
popular. Considering the hype that was generated around zoo zoo Vodafone created another record in
the history of the advertisement to be the first of its type arrangement where a brand mascotis being
licensed for merchandising