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PPC Executive Job Description

The PPC Executive will be responsible for implementing pay per click media strategies using platforms like Google AdWords, handling daily account responsibilities, providing recommendations to execute strategies to meet client goals, and generating weekly and monthly client reporting on metrics and results. The role requires proficiency with analytics tools, PPC platforms, managing moderate to large accounts in different industries, and communicating updates.

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akashniranjane
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930 views2 pages

PPC Executive Job Description

The PPC Executive will be responsible for implementing pay per click media strategies using platforms like Google AdWords, handling daily account responsibilities, providing recommendations to execute strategies to meet client goals, and generating weekly and monthly client reporting on metrics and results. The role requires proficiency with analytics tools, PPC platforms, managing moderate to large accounts in different industries, and communicating updates.

Uploaded by

akashniranjane
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Job Description
  • Working Conditions

Job description

PPC Executive:

Roles & Responsibilities:

 Implement Pay Per Click media strategies for clients.

 Handle, review, and perform daily account responsibilities associated with Google AdWords and
other search platforms for a variety of clients.

 Handle display network placement lists on AdWords and through other contextual advertising
platforms.

 Provide recommendations and execute strategies for keyword opportunities, campaign


structuring, targeting, display network, and other facets of paid search in accordance with client
goals.

 Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation
of paid search marketing initiatives.

 Direct, handle, and be able to generate weekly and monthly client reporting for all major
metrics, goals tracking, revenue tracking, and other paid search initiatives.

 Keep pace with search engine and PPC industry trends and developments.

 Communication to team and management on project development, timelines, and results.

 Work closely with the other team members to meet client goals.

Key Requirements:

 Proficiency in MS Excel, PowerPoint, and Word.

 Experience with website analysis using a variety of analytics tools including Google Analytics as
well as internal reporting tools.

 Experience working with popular PPC ad platforms (AdWords, etc.).

 Proficiency in managing moderate to large scale PPC accounts in a variety of different business
verticals.

 AdWords certification a plus.

 Excellent verbal and written communication skills.


Working Days: 5 days
Shift Timings: Night Shifts

Job description PPC Executive: Roles & Responsibilities:  Implement Pay Per Click media strategies for clients.  Handle, re
Working Days: 5 days Shift Timings: Night Shifts

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