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Executive Summary
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2. Company Analysis
2.1 Size, Growth Rate, and Sale Projections
2.2 Company Structure
2.3 Nature of Participant
2.4 Key Success Factors
2.5 Industry Trends
2.6 Long-Term Prospects
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3. Company
3.1 Company History
3.2 Mission Statement
3.3 Products and Services
3.4 Current Status
3.5 Legal Status and Ownership
3.6 Key Partnerships
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4. Market Analysis
4.1 Market Segmentation
4.2 Buyer Behavior
4.3 Competitor Analysis
4.4 Estimates of Annual Sales and Market Share
4.5 Market Growth
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5. The Economics of the Business
5.1 Revenue Drivers and Profit Margins
5.2 Fixed and Variables Cost
5.3 Operating Leverages and its Implications
5.4 Start-Up-Costs
5.5 Break-Even Chart and Calculations
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6. Marketing plan
6.1 Overall Marketing Strategy
6.2 Product, Price, Promotions, and Distribution
6.3 Sales Process
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7. Design and development plan
7.1 Development Status and Tasks
7.2 Challenges and Risk
7.3 Project Development Costs
7.4 Proprietary Issues (Trademarks, Copyright, Licenses, Brand Name)
7.5 Explanation of Long-Term Plan
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8. Operations plan
8.1 General Approach to Operation
8.2 Business Location
8.3 Facilities and Equipment
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9. Management Team and company structure
9.1 Management Team
9.2 Board of Directors
9.3 Board of Advisors
9.4 Company Structure
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10. Overall Schedule
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11. Financial Projection
11.1 Sources and Uses of Funds
11.2 Income Statement
11.3 Balance Sheet
11.4 Cash Flows
11.5 Ratio Analysis
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