A Critical Analysis of the CSR
Activities of SM Prime Holdings
GROUP 5
Overview
I. Brief Description about SM Cares
II. Programs for the People and the Community
III. Programs for Environmental Sustainability
IV. Programs for Disaster Resilience
V. Green Campaigns
VI. Issues
VII. Conclusion and Recommendation
About SM Cares
● A division of SM Foundation Inc. that handles the Corporate Social
Responsibility programs of SM Prime Holdings, Inc.
● Launched in 2004
● Has programs on persons with disabilities, children & youth development,
women and breastfeeding mothers, senior citizens, overseas filipino workers
and environment sustainability
People and the Community
● Persons with Disabilities
○ Barrier-free and disability inclusive environment
○ Promote awareness, acceptance and inclusion
○ Happy Walk for Down Syndrome, Special Movie Screening for the Blind and Deaf
● Children Youth Development
○ Drink for Two - Project W.A.S.H. (water, sanitation and hygiene)
○ Adoption Consciousness Week
● Senior Citizens
○ For seniors to be more active, productive, engaged and social
○ Gives them opportunities that make them rediscover their self-worth in society
○ Casual Employment for Senior Citizens, Oldies but Techies
People and the Community
● Women and Breastfeeding Mothers
○ Proper environment and support for mothers to feel free to feed anywhere in their properties
○ Highlights women’s significant roles in the family and in society
● Overseas Filipino Workers
○ SM Global Pinoy Centers - free internet services, BDO remittance Pick-up services and Foreign
Exchange services
○ National and International Seafarer’s Day, Pamaskong Handog Para sa OFWs
● Social Entrepreneurship
○ Social empowerment is achieved through entrepreneurship and education
○ Teenpreneurship Challenge
Programs for Environment Sustainability
● Energy Efficiency
○ Raise awareness to communities about energy efficiency
○ Sm malls shut off lights during earth hour
○ Installs LED lights and inverter air conditioning
● Water Consumption
○ Daily water recycling
● Emission and Waste Management
○ Publishes sustainability reports
○ Sm segregates their waste
○ Follow local ordinance for disposal
Programs for Disaster Resilience
● Structures
○ SM designs and builds disaster resilient structures with green features to
withstand the effects of calamities, and support the global goal for sustainable
development.
○ Six environmental aspects to advance sustainability—energy efficiency, water
consumption, air quality, biodiversity, waste management, and greenhouse gas
emissions.
○ SM City Marikina and SM City Muntinlupa
■ managed to prevent severe damage that could have affected the lives and
businesses of more than 1,400 mall employees, affiliates and agency
personnel
Programs for Disaster Resilience
● Communities
○ Built 1,000 disaster-resilient homes for the families who were affected by Typhoon
Haiyan
○ To enable a sustained community after the families have moved in their new
houses, SM has engaged the services of non-government organizations that are
assigned in each village.
● Partnerships
○ United Nations Office for Disaster Risk Reduction (UNISDR)
○ Alliance for Disaster Resilient Societies (ARISE) Philippines
○ National Disaster Risk Reduction and Management Council, Climate Change
Commission, Department of Education, Department of Health, and Metro Manila
Development Authority
Green Campaigns
● Trash to Cash program
○ exchange their recyclable materials for cash and other household items.
○ The program has resulted to an exchange amounting to about PHP 47 million worth of
recycled goods
● Green Retail Agenda
○ This event is conducted for the network of SM Prime’s mall tenants, public and private sector
business partners, to educate the audience on pressing environmental concerns.
● Green Film Festival
○ Free film showing of environmentally-relevant films
Issues
● Deforestation issue where trees in Baguio got cut overnight when Pope
Francis visited
○ Baguio Regional Trial Court issued a temporary environmental protection order in April then
dismissed in December 2012
● Manila Bay’s water was also polluted by SM
○ Does not have STP (Sewage Treatment Plants)
Conclusions and Recommendations
● SM Cares is an external type of social enterprise
● They were able to provide numerous CSR activities and programs that are
sustainable and beneficial to a large amount of people
● However, some of SM’s projects and infrastructures went through unethical
measures
○ Mostly environmental related
Conclusions and Recommendations
● SM’s business decisions and/or implementation of new projects must
ALWAYS be in line with their Code of Ethics
● Focus on environmentally-friendly projects or activities
● Frequency of CSR activities to be increased per year instead of programs
done only once a year