DATE: 29th Jan 2020

Entrepreneurship
Street Entrepreneur Analysis

Fine Burger
“Health Is Wealth”

Submitted To:

Sir,

Submitted By:

Roll No.

MBA
Hailey college of finance
History

A man who runs a Burger stall near Shalimar Garden, Arshad, who has been running a Burger stall and
Cold drinks since last 15 years.

"Arshad is an entrepreneur in a true sense. He has been doing business for 15 years now. Over the
years, he has learned to observe his clients, assess their needs, and provide customized service”.

"He has all the qualities required to run a successful business venture - strategy, planning, creative ideas,
honesty, transparency and zeal to please his customers," Bilal said, adding this was the main reason for
preparing a case study on Arshad.

The study is full of praises for 41-year-old Arshad. "His popularity improves day-by-day. A perceived
value has been generated for “Fast Food”. This benchmarking value in customers was developed
through years of sustained relations,"
Description of business:
Our Fast food business is a new addition in the fast food industry with high aims to
facilitate people with healthy foods, which have marvelous health full ingredients. Our promise
is to give your body healthful products. Due to increasing the needs, wants and demand of foreign
cuisine we decided to launched our fast food center on a small scale. It’s a partnership based
business. And we provided self purchasing services and free home delivery within Shalimar
Town.

Vision statement
“Our customer’s health is our profit”
Mission statement

“Add up nutrition’s and fun in people’s life”

Business Profile:
Indenting business started approximately with the finance of rupees

 Building rent cost 80,000 Rs/-

 Building decoration 150000 Rs/-
 Computer P4 17500 Rs/-
 Printer 9000 Rs/-
 Tele Phone Set 700 Rs/-
 Furniture office 13000 Rs/-
 Furniture of sitting area 27000 Rs/-
 Stationery 5000 Rs/-
 Eclectic Fan 25000 Rs/-
 A.C 70000 Rs/-
 No. of Employees 35
Executive summary:
The project is about a new business venture. It covers the core concepts that are involved in the
development and implementation of this new company. Taking the initiative and pulling it towards
something unique and different.
This project guides about the company attributes, boosting its early phases to penetrate
through target market identification and segmenting it to different locations, planning for market
positioning, effective pricing strategy, how to promote it to clients through
different mediums and sources and most importantly, the environmental factors that are associated
with the early stages of business development and post variable factors that are major challenges to
the business.

Objectives:
Our five objectives are summarized below:
 Understand our customer, competitors.
 Provide the best product and services
 Balance our business goals with our financial objectives.
 Make the transaction from a single point of Sale Company to a distributed
sales company.
 Refine the company values and culture by hiring the best people.
Industry Analysis
Analysis of competitor:
It’s a fundamental of business where you have competition along your business. If you want to
overcome your competitor you must have knowledge of that business as much you have your
own. Similarly Fine Burger is facing considerable competitors in
Lahore area like;

 KFC
 Chandoor
 Huqa Pani
 AFC
 Fri-Chicks
 Lassani…etc

Competitive Advantage strategies:

Business plan

Competitive advantage strategies are now playing a vital role

in world wide businesses. These are very useful to contain or
maintain a competitive edge. Fine Burger will follow
differentiation strategy based on quality and hygienic
environment.

 Differentiation strategy:

We are providing high quality food because our mission is

“Our customer health is our profit”

 Cost strategy:

It offers economical and reasonable fast

food products which covers the mediocre
class people and youngster.
Description of venture
Products:

 Burger
 Chicken piece
 Hot wings
 Nuggets
 French fries
 Soups
 Drinks, Coffee & tea
 Ice cream, deserts, salad
 Rice, kebab, rolls
 Pizzas
 Size of business:
It’s a small scale business based on partnership
between two people with mutually agreement.
Business share:
CEO (Arshad) 75% share of whole business.
Remaining one has 25% share;

Profit and loss

Profit and loss will be distributed on the basis of their share percentage

Office equipment:
 Computer
 Telephone set
 Office furniture
 Stationery
 Electric fan
 Lights
 Exhaust
 AC
 Printer

Production plan
Physical plant
 Area:

The piece of land which is required to organize the whole

set up is about 2250 sq feet for our restaurant.

Machinery and equipment

Equipments &
machinery used in
production house
 Oven
 Potato French fries machine
 Dough mixture
 Food processor
 Frying machine
 Microwave
 French fry cutter
 Food cutter
 Sauces
 Cutlery set
 utensil
 Marketing plan

Objective of marketing manager:

According to the consultant of Fine Burger that marketing

campaign based on two objectives;

1) Quality & Healthy Fast Food Products

2) Economical Prices for all class of
people
Target Market:

Midiocer class people

Youngsters

Marketing Mix

Marketing mix is also known as 4 P's. Including

product, price, place, promotion. These 4 points
have much importance in the house of marketing.

The whole monopoly revolves around these 4 P's. But when

we talk about the fast food business, there must be focus on
these 4p’s

 price:
Reasonable prices are charged under the contract with
 different suppliers like SABROSO .. etc,

 Place:
Our targeted market is Shalimar Town

 Products:
 Burger

 Chicken piece
 Hot wings
 Nuggets
 French fries
 Soups
Promotion:
Advertisement
Product will be announced in all print and electronic media like;
 Newspaper
 Ads through Cable
 Internet
 Face book
 Swot analysis

Strength

 Friendly environment

 Kind Waiters

 Co facility for specific timings

 Our trained

chef

Weakness
 Less space for future project

 Lack of

Experience as

an

entrepreneur

Opportunity
 Attractive Future Projects

 no direct competitor

 demand of the fast food in this area gradually increase

Threats
  there will competitor in future

 Contingencies
Legal and Security Issues

Conclusion

I with my group members visited personally this restaurant thrice.

We interviewd his owner who is really cooperative and kind. He told
the whole story from beginning when he sold burgers on low price
and good quality on road to the peak level when he established a
fast food restaurant.
Arshad was not a lioterate bperson but he has the qualities of
entrepreneurs. He was:
 Risk Taker
 Initiator
 Manager of Resources
 Customer handler
 Planner
 Kind and Gentleman
 Hard Worker
He worked days and nights for his livelihood and transform his way
from vendor to restaurant owner. We talked about restaurant with
customers and employees, all praises him that he always prefer his
employees and customers.
This study exploits how entrepreneurship evolve a person from
small scale to large scale. We explained him about our project and
aware him about his qualities. He felt mor motivated with our
discussion and offered further help for our project in future.