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Macro Environmental Analysis Guide

The document discusses macroenvironmental trends analysis using the PESTED framework. PESTED stands for Political, Economic, Sociocultural, Technological, Environmental, and Demographic factors. It provides examples of each type of factor, such as gross domestic product and purchasing power parity for economic trends, and traditional vs new values for sociocultural trends. The document also notes that macroenvironmental trend analysis helps prioritize trend categories, identify information sources and outputs, and anticipate and respond to environmental changes.

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Mohamed Kable
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8 views1 page

Macro Environmental Analysis Guide

The document discusses macroenvironmental trends analysis using the PESTED framework. PESTED stands for Political, Economic, Sociocultural, Technological, Environmental, and Demographic factors. It provides examples of each type of factor, such as gross domestic product and purchasing power parity for economic trends, and traditional vs new values for sociocultural trends. The document also notes that macroenvironmental trend analysis helps prioritize trend categories, identify information sources and outputs, and anticipate and respond to environmental changes.

Uploaded by

Mohamed Kable
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Government regulation /

deregulation
(P) Political / legal environment
Compare incomes across
countries
Gross Domestic Product (GDP)
(E) Economic environment Cost of a standard basket of
Purchasing power parity (PPP) products for each country

(S) Sociocultural environment Traditional vs new values

Macro Environmental
Trends - (PESTED) Electronics & telecommunication
(T) Technological environment

(E) Physical environment E.g Green Products

E.g age structure & move from


(D) Demographic environment rural to urban

e.g co's using child labour


Ethical issues in Macro trend
analysis
1) Prioritsing trend categories

Module 4
Environmental
Analysis 2) Info sources & outputs of
marco trend analysis
2. Environmental analyisis
guides marketing decison
making
3) Anticipating and Responding Opprtunity / Threat Matrix
to environmental change
Impact and Timing of event

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