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Pathao's Success in Bangladesh's Market

This document discusses the success of Pathao, an on-demand transportation and delivery platform based in Bangladesh. It provides ride-sharing, food delivery, parcel delivery, and payment services through one app. Key factors in its success include addressing unmet demand, being the first mover in its market, expanding into multiple service categories, securing investor funding, and expanding internationally including entering Nepal. It grew rapidly by enlisting many more restaurants on its food delivery platform than competitors.

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0% found this document useful (0 votes)
13 views18 pages

Pathao's Success in Bangladesh's Market

This document discusses the success of Pathao, an on-demand transportation and delivery platform based in Bangladesh. It provides ride-sharing, food delivery, parcel delivery, and payment services through one app. Key factors in its success include addressing unmet demand, being the first mover in its market, expanding into multiple service categories, securing investor funding, and expanding internationally including entering Nepal. It grew rapidly by enlisting many more restaurants on its food delivery platform than competitors.

Uploaded by

Gendhlf Torn
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Assignment on

PATHAO
Name: AKIR UDDIN TANJID
ID: 17201179
Course ID: MGT 330
Course Title: Operations management
Course instructor: Dr. Engr. Rashid A.
Chowdhury
Date of Submission: 19/02/2020
Therefore, airlines
financial health is not
only deteriorate by
fuel price but also by
sales growth. GMG is
out of
Business means that
their performance is
not good at all.
Clearly, we can say
that operating
expenses are more
than operating
revenues but just
one year before
closing the
operations their
operating revenues
were
approximately in US
Dollar 48,707,999
and operating
expenses were
approximately in US
Dollar 30,853,401
thus net profit is in
US $ 17,854,598
(Information
Memorandum, GMG
Airlines, p 50).
Suddenly, what has
Happened within short
span of time? Several
vital symptoms were
existing in the
process. First one is
few
airbuses to handle
various international
routes therefore
frequent delays were
occurring.
Therefore, airlines
financial health is not
only deteriorate by
fuel price but also by
sales growth. GMG is
out of
business means that
their performance is
not good at all.
Clearly, we can say
that operating
expenses are more
than operating
revenues but just
one year before
closing the
operations their
operating revenues
were
approximately in US
Dollar 48,707,999
and operating
expenses were
approximately in US
Dollar 30,853,401
thus net profit is in
US $ 17,854,598
(Information
Memorandum, GMG
Airlines, p 50).
Suddenly, what has
happened within
short span of time?
Several vital
symptoms were
existing in the
process. First one is
few
airbuses to handle
various international
routes therefore
frequent delays were
occurring.
Therefore, airlines
financial health is not
only deteriorate by
fuel price but also by
sales growth. GMG is
out of
business means that
their performance is
not good at all.
Clearly, we can say
that operating
expenses are more
than operating
revenues but just
one year before
closing the
operations their
operating revenues
were
approximately in US
Dollar 48,707,999
and operating
expenses were
approximately in US
Dollar 30,853,401
thus net profit is in
US $ 17,854,598
(Information
Memorandum, GMG
Airlines, p 50).
Suddenly, what has
happened within
short span of time?
Several vital
symptoms were
existing in the
process. First one is
few
airbuses to handle
various international
routes therefore
frequent delays were
occurring.
Therefore, airlines
financial health is not
only deteriorate by
fuel price but also by
sales growth. GMG is
out of
business means that
their performance is
not good at all.
Clearly, we can say
that operating
expenses are more
than operating
revenues but just
one year before
closing the
operations their
operating revenues
were
approximately in US
Dollar 48,707,999
and operating
expenses were
approximately in US
Dollar 30,853,401
thus net profit is in
US $ 17,854,598
(Information
Memorandum, GMG
Airlines, p 50).
Suddenly, what has
happened within
short span of time?
Several vital
symptoms were
existing in the
process. First one is
few
airbuses to handle
various international
routes therefore
frequent delays were
occurring
Few airbus to handle
various international
routes
• Frequent delay
occurs.
• Less innovation for
service development.
• Fuel-guzzling
aircrafts
• Less brand image
and less skilled
marketing leaders.
• Lack of long-term
strategic directions
• Leasing aircrafts
thus operations cost
is
highINTRODUCTION: Overview

Letter of Transmittal

February 19, 2020


Dr. Engr. Rashid Ahmed Chowdhury
Associate Professor
CIU Business School

Dear Sir,
I am submitting the assignment on “Reason behind success of pathao which you
have asked us for the course Operations Management. In preparation of this
assignment I have followed your instructions and requirements regarding this
assignment.

Sincerely,

Akir Uddin Tanjid


Id: 17201179

OVERVIEW

 On-demand digital platform and transportation network. Company


 Started by Hussain M. Elius. and Shifat Adnan
 Founded in October 9. 2015.
 Pathao has ride-sharing services, food delivery, courier and E-commerce
logistics solution services.
 Number of employees: 500
 Pathao started its journey as a delivery service back in 2015 with its fleet
of motorcycles and bicycles
 Later in 2016, Pathao started bike-sharing services on mid-2016
 over 50,000 bikes registered in its platform and the company is valued
over $100 million as of April 2018
 On September 2018, Pathao launched its services in Nepal
  became the first major ride-sharing service and got certificate from
authorities
 headquartered in Dhaka, Bangladesh

Why Successful
 pent-up demand: pathao understood the need of Bangladesh. ride-
hailing and transportation problem. And pent-up demand for a service
which would save people time and energy
 First comer: in Bangladesh There was no other ride sharing app and
parcel service so that they took the advantage
 One App for All: Pathao provides many other services other than ride
sharing app such as: Parcel, Merchant Delivery, Food Delivery and
Pathao Pay.
 Investors: Pathao currently has 5 investors in total along with 3 lead
investors from Series funding [Link] funding from Battery Road Digital
Holdings LLC
 Going international: In 2018 Pathao entered Nepal Also it is looking
to expand its business in other Asian Countries in near future
 Advertisement: they push there customer from the ground level and
addressed a need in the market. Competitors have 600 restaurants over
13 areas in Dhaka; They got down on the ground and enlisted over 3600
restaurants and in Chittagong 2,500 restaurants to start Pathao Foods.
Also thought about the affordability of people.

Reference:
[Link]

[Link]

[Link]

[Link]

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