Chapter 2

COMPANY PROFILE:
Today in India the wide range of milk is available with considerable amount of version so it is
due important with respect to distributors are getting importance. The milk industry has came out
in united states a version of machines for processing milks were also developed milk and milk
product demand is expected to grow very rapidly with population growth, increased income level
and change in the food habits. The increase in demand for the dairy product will put increasing
pressure on dairies. The co-operations movement has been important in dairy development in
different parts of the country .it has played an important role in keeping small holder’s involved
in dairies sector. The dairy industry contributes a large share of Indians agriculture gross
domestic product. Though the contribution of agriculture this increase in demand for dairy
production system. Indian dairy farming is depending on crop. The rapid increase in demand for
dairy production in developing countries has led the growth of milk. The organization aims at
speeding up the overall production

development in milk production it undertakes technical services and for the development of dairy
industry firms set up funds for research and development in dairy project with special and
development local product of commercial important.

DISTRIBUTION SYSTEM OF DUDH PANDHARI

Mahalaxmi enterprises are authorized distributors of Dudh Pandhari. Mahalaxmi enterprise

purchases the milk directly from Dudh Pandhari. Mahalaxmi enterprises appointed the
representatives for deliver the milk and collect order distributions covers eight marketing shop
city and 400 retailers for two shifts in a day. A Mahalaxmi enterprise covers the market with the
help of representatives. The organization has been using the direct sales method at that time of

any complaint the proprietor of Mahalaxmi enterprise personally meet the retailer and try to
solve this Problem. The distribution is done by the two shifty he sales of Solapur city is 35000
liter in per day in different types of milk i.e. cow, tone & stander milk in Solapur city the
distributor

Purchases milk from DudhPandhari and sell to retailer. The sales officer of Mahalaxmi enterprise
visit and to get orders for in person, telephone from retailer and delivery is made on the next day
Dudh Pandhari provides both facilities on cash & credit basis the retailer purchased

on large quantity on the cash basis. The sell the maximum to retailers in the Solapur city. It is
provides maximum to retailers in Solapur city. It is provide maximum 3 day & minimum 1 day
credit facilities to the retailer. Firm has appointed a charter accountant for account the
transactions all account made accounted and made by computers so as to organization advanced.
It is only possible for their devotion work and provides better services now Dudh Pandhari have
a strong reputation in market the organization further concentrating more on their popular brand.
Taluka Wise Co-Operatives Milk Societies:

History of organization:

This co-operative federation has been started on 10th December 1981 and the actual processing
has been started in the year of 1983. In last 31 years dudh pandhari federation has faced many of
problems. There were tremendous of changes are happened during the starting days. This milk
business is totally depending upon nature due to which lots of efforts are taken by each and every
persons relating to the federation. It is the first milk federation which has collected the milk of
cows in the large proportions is compresses with other milk federation in the Maharashtra.
The Main motivation of this milk federation is to development of milk producing, giving the
appropriation of price of the milk to the customer and providing all the facilities to the farmers to
have their supports.

Manpower Coverage:

The dudh pandhari milk federation Solapur which has the present level of activities encompasses
about 1.22 lakhs of dairy farmers as its primary members. Of these, the scheduled castes
members are 60,000 scheduled tribes 62,000 and. Total of about 450 numbers of employees are
working In various capacities in all the units of Dudh Pandhari and affiliated milk unions with
direct employment. The indirect employment generated through various project activities of
veterinary services, milk transportation through trucks and tankers. Milk sales through agents,
parlors, booth, etc is around 11000 which covers about 1500 Nos. of milk by parlors I booths and
about 214 people in veterinary services. About 224 routes contract vehicles directly employing
181 people are in milk transportation
PROMOTORS/DIRECTORS LIST:

Sl No. Name of the Directors Designation

1 Shri. [Link] Chairman
2 Shri. [Link] Vice-Chairman
3 Shri [Link] Director
4 shri. [Link] Director
5 Shri. [Link] Director
6 Shri. [Link] Director
7 Shri. [Link] Director
8 Shri. [Link] Director
9 Shri. [Link] Director
10 Shri. [Link] Director
11 Shri. [Link] Director
12 Shri. [Link] Director
13 Shri. [Link] Director
14 Shri. [Link] Director
15 Mrs. [Link] Director
16 Shri. [Link] Director
17 Shri. [Link] Director
18 Shri. [Link] Managing Director
VISION MISSION AND VALUES:

Vision:

“To be India’s Dairy”

The Dudh Pandhari dairy Vision is to be build a total brand value by involving the delivering the
consumers value customer leadership faster and better and more completely that one competitor.
this vision is supported mainly by two basic principles with giving the more return to all the milk
suppliers as per milk standards

Mission:

We at co-operative Ltd end over to satisfy the taste and requirement of the consumer of world.
Committed to offer quality for product that provides best value for money.

Values:

Every organization having its own value mission and objective to survive in the huge
competitive market. The various co-operative sectors also set a target for their increasing growth
and value in the market.

1. Customer orientation
2. Integrity
3. Transparent
4. Accountability
5. Co-operation
6. Leadership Organizational
PRODUCTS AND SERVICES PROFILE:

Brands:

1. Dudh Pandhari gold milk

2. Dudh Pandhari Shaktti
3. Dudh Pandhari diamond
4. Dudh Pandhari butter

Products:

 Beverage range :: Dudh Pandhari cool badam

 Beverage range :: Dudh Pandhari cool cafe
 Beverage range :: Dudh Pandhari in masti spiced butter milk
 Dudh Pandhari pro :: Dudh Pandhari pro
 Ice cream :: Dudh Pandhari ice cream
 Ice cream :: Dudh Pandhari flavor
 Paneer :: Dudh Pandhari fresh paneer
 Dahi :: Dudh Pandhari masti dahi
 Ghee :: Dudh Pandhari ghee
 Milk powder :: Dudh Pandhari t-special
 Mithai range :: Dudh Pandhari shrikhand
 Mithai range :: Dudh Pandhari gulab jamun
 Mithai range :: zamul avsar laddoo
 Chocolate :: Dudh Pandhari chocolate
 Chocolate :: Dudh Pandhari chocozoo
 Dudh Pandhari lactose free milk
 Fresh cream :: Dudh Pandhari fresh cream
 Fresh cream :: Dudh Pandhari whipping cream
 Sour cream :: Dudh Pandhari sour cream
 Pouch butter milk :: Dudh Pandhari pouch butter milk
AREA OF OPERATIONS:

Taluk Villages Villages Having

Co-operative Society
Akkalakot 35 15
Barshi 42 15
Karmala 75 04
Madha 111 08
Malshris 91 03
Mangalvedhe 70 04
Mohal 65 08
Pandharpur 121 05
Sholapur North 135 28
Sholapur South 96 04
No. Of Societies 94

INFRASTRUCTURE FACILITY:

The infrastructure is fundamental facilities and which can help to the government a city
community or the federation like Dudhpandhari etc. includes the services and the facilities
necessary to its economy to be function infrastructure is composed of the public and private
physical improvements such as the bridges, roads, water supply and telecommunications(having
the internet facility ) in the general. Kit is also defined as the physical components of interrelated
systems providing commodities and services essential to enable, sustainable or to enhance the
societal living conditions.
The Infrastructure facilities dudh pandhari has:

1. A Dairy and Chilling Center:

A Raw material collected from farmers through co-operative society in respective
villages transported to chilling centre in cans through vehicles and from chilling centre to
dairy. Dudh pandhari has 10 milk collection centers and four chilling centers at various
tahsil (talukas). The chilling center was attached to dairy. These chilling centers are
useful for preservation of quality of collection of milk as well as it provides easy
transport to the processing dairy.
In this context under the guidance of the national dairy development board and FAO the
dudh sangh has undertaken the Q.A.P program for three years and results are so
encouraging

2. Cattle Feed Plant:

In the year of 1994 dudh pandhari has been started the plant of cattle feed under the brand
name “Dudh Pandhari” special efforts are continued to improve the socio economic status
of farmer by providing them quality feed at subsidized price

3. Animal Husbandries:
A team of trained veterinary grades and supervisory veterinary are recruited by dudh
pandhari to provide the preventive and clinical veterinary needs of the milk producers.
Each candidates were looks after the area of 78 villages and provides the better services
in their village.
 4. Security (check with guard before entries):
Dudh pandhari has its own security guards in the entry gates so they will check the
candidates individually before their entry into the gate, so that the unknown people into
the production unit will not be allowed and the people who came with the reference and

the permission of the authorities for research or for any other work will be permitted to enter into
the plant after checking by the security guards.

5. Punching card and computer entry facilities:

The organization has the computer database facilities to maintain the workers attendance
such as their presence in the organization and the absentisms they commits within a
calendar month/year
The attendance of workers will be taken by the computer itself through the workers
punching cards.

6. Parking facility:
The parking facility should be must for parking the vehicles of the employees here in
dudh pandhari well worsen place will be there for the parking of workers two wheelers
and four wheelers vehicles separately
COMPETITORS:

In Indian dairy industry anand milk union limited is the Gujarat based company established in
the year of 1948. It is cooperative body management is done by Gujarat cooperative marketing
federation ltd. Amul has also become the larest company in dairy industry in idnia and emerged
into the overses markets

Over the last year Amul has become the leader dairy brand and amul has strengthened its
markets leading by eating the shares of the competitors brands having the market share of 71%

The Amuls market share has been expanded from 63% to 72% in the financial year 2017-2018
whereas the other competitors market shares are been decreasing.
Britannia industries ltd. Is an Indian foods produscts cooperation headquartered in culcutta . itb
sells its Britannia and tiger brands of biscuits, breads and the dairy products in over all india and
in the more than 62 countries over the globe. Britannia has an estimated market share of 39%.
The company’s principal activity is to manufacturing and the sale of biscuits, breads, rusks, and
other dairy products.

The Britannia was established in the year 1892 with an investments of 266 crores. At the time of
beginning biscuits were manufacture d in a small houses in the center of Kolkata , later the
enterprises was acquired by the gupta brothers mainly nalin Chandra gupta an attornies and
operated under the V>K Brothers.
Nestle India is a branch of the nestle company Switzerland. Having the eight factories and the
large number of the co packers, nestle is a reputed company which provides the consumers with
the global standards of products in the Indian market. The committement of nestle is towards the
long-terms sustainable growth and the shareholders satisfaction.

The company has the strong values of honesty, integrity and fairness of its business and expected
it in the relationship too. The company has gained the reliability and respect of the each group in
the society that it comes in the contact and has been acknowledged amongst the Indians. Most
respected and the top wealth creators of india, the company has built such a culture in the last
150nyears having 2000 plus brands of products from global icons to the local favourite.
Karnataka Cooperation milk producers federation limited is an apex body of dairy cooperatives
movement in the nation. In the south india it is the second largest dairy cooperative among the
dairy cooperatives in the country. In the south india it stands number one in terms of
procurement and in terms of sales.

One of the core function of this federation is marketing of the milk and the milk products.
One of the core functions of the Federation is marketing of Milk and Milk Products. The brnad
nandini is the households name for pure and fresh milkn products. Kmf has milk union coverage
in all the districts of the state whichj procure the milk from the primary of dairy cooperatives
societies. And distributes the milk to the consumers in the town’s cities rural areas of the state.
Federation at the states level to ordinate growth of the sector in the state. Are resolutely and
harmoniously working hand-in-hand in creating self sustaining rural based on the cooperation
dairy. Kmf is one of the few federations among the country who have been convertded the
subsidiary occupation into an industry.

Coordination’s activities in the unions and developing market for milk and the milk products are
the responsibility of kmf’s marketing milks in the respective jurisdictions is been organized by
the milk unions. Surplus deficit of the liquid milk amongst the milk members monitored by the
federation. While the marketing of all the milk products is organized by kmf, both within the
state and outside the state all the milk and milk products are sold under the Brand name Nandini
commonly.
Mother Dairy Fruits & Vegetables Pvt Ltd. is the Indian dairy company that manufactures
markets and sells the milk products and other addible products.

Mother dairy was established in the year of 1974, as a fully owned subsidiary of the national
dairies development board. It was an operation flood, a dairy development

The company aims mainly on the new Delhi and other areas of the national capital region, it is
after expanded to the all other geographical regions of India
The heritage foods, established in 1992, by mr. nara chandrababu naidu is one of the highly
growing publically listed company in india. With having the two business divisions dairy and the
renewable energy under the company’s flagships the company heritage foods limited earlier it is
known by heritage foods(india) limited

Annual turnover the company has rs 2344.01 crores in the financial years 2017-18

Presently the company has a good market place in the states like uttarakhand, telagana,
Karnataka, Kerala, Maharashtra, tamilu nadu Orissa, hariyana, Punjab, Madhya Pradesh and
uttar Pradesh. The company in 1994 went public and oversubscribed 54 times. The company was
listed in BSE (code: 519552) and NSE (code : HERITGEFOOD).
The Kwality foods company was started in 1990. It is one of the private sector among the top
dairy companies in the India. It is providing the range of an innovative of products and enjoying
the huge presence in the north of India. It manufactures in the leading states of the nation the
company is committement towards the fulfilling the qualities of the benchmarks. It is one of the
top company in the institutional segments in India towards fulfilling all quality standards. It is
one of the top companies in the Institutional segments.

The product ranges the company having is skimmed milk powder, whole milk powder dairy
whitner , dairies mix, ice creams mix, ready to drink milks, ghee and many other products.