Media Studies
OCR Advanced Subsidiary GCE in Media Studies H009/02/03 Creating Media
Statement of Intent
Centre number Centre name
40131 Priestley College Warrington
Candidate number Candidate name
5594 Lilly McGreal
Brief chosen:
Brief 2 Print: You work for a print production company within a multimedia production company.
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You have been given the task of producinga campaign of four posters to promote a new reality
television programme for E4
How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 350 words)
Media language
I intend to use Medium Long Shots and close ups to show the cakes and the models body language.
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For the mise en scene, my settings will be a kitchen which is conventional for baking, this allows the
audience to identify the main aspects of the show beingbaking; I will also be taking pictures against
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plain walls to introduce my characters in the posters; the way i intend to picture them is to be posing
back to back both holding a cake; one frowning and one smiling this will show individually their
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personalities and expressions.
Expressions will vary depending on the models; these will be disappointed and confident.
These anchor the stereotypes of the competition within the show and how they are being represented.
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Media Representations
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will represent stereotypical personalities and attitudes that would be conventional to those who watch
or take part in the show; these personalities are usually confident and calm bakers contrasting stressed
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and unqualified. The reason I have chosen to portray these stereotypes is because it can be easy for
people to associate with.
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CCS437 – Statement of Intent CCS/H009
Oxford Cambridge and RSA Examinations
Media Industries
My advertisements should comply with CAP Codes 01- compliance 03 - misleading advertising 04 - harm
and offence.
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Compliance
My advertisements should portray the truth and must be honest to the programme. I will do this by using
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locations within a baking scenario. I will also have the models in aprons using cooking utensils such as
whisks and bowls which is stereotypical for baking.
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Misleading Advertising
My advertisements are not misleading and do not exaggerate the content of the programme as the cakes
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are homemade.
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Harm And Offence
The one area within this code that is appropriate for my advertisements is that they must not cause
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widespread offence. I have two different genders and different ages so my advertisements should not be
offensive in any way.
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Media Audiences
My target audience is 16 - 25 year olds. I will try to appeal to this audience because this is the audience
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that I believe is most suitable for my show.
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CCS437 – Statement of Intent CCS/H009
Oxford Cambridge and RSA Examinations