c




 

Workload : 5 hours per week.

Examination : 3 hours - 75 marks

Objectives : To impart basic skills for understanding and providing solutions to problems
facing business in the area of Management Accounting.

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

  ÷

 


 
 
 : Management Accounting Vs Cost Accounting -
Management Accounting budget Vs. Financial Accounting - Role and scope of Management
Accounting - Role of Management Accountant.

Ñ  è

 
: Elements of management planning and control system - Budgeting as a tool -
uses and organisation of Budgets - Organisation for Budgeting Control - The Budgeting process -
steps in preparation of budgets - classification of budgets - Functional budgets - cash budgets -
master budget - Fixed Vs. Flexible budgets - budget reports - Budget variances and reporting. Zero
based budgets. Responsibility Accounting - Cost centre - Revenue centre - investment centre - profit
centre.

c  



: Cost of equity, debt, retained earnings, rights and bonus issues - weighted average
cost of capital.

-  


è
 : Appraisal of long-term projects - techniques of appraisal - Payback, Accounting
rate of return, NPV, IRR and profitability index.

@ 


 
è
 
: Absorption vs. Marginal costing - contribution analysis -
Relevance of Marginal Costing - P/V ratio - Break-even analysis. P/V and Break-even graphs - C-V-P
analysis.

[  


   
 : The role of costs, relevant costs, differential costs - cost
behaviour - make or buy, product mix decisions, accepting special orders, decision to shut down or
continue operations - marginal pricing and its relevance limiting factors - formulation of linear
programming model using product mix and limiting factors - profit maximisation Linear
Programming model.

=  

 ÷



   

 


 
: Uses and limitations of financial statements,
Trend analysis and ratio analysis. Practical problems using company annual reports.
r  ‰


 

 


  Funds flow and cash flow analysis - Net working capital
schedule - International and Indian accounting standards on statement of changes in financial
positions - practical problems using company annual reports.

    





 
: Estimating the requirements - Gross working capital and
net working capital - operating cycle.


 

 Charles T. Horngren -Introduction to Management Accounting

Ñ Anthony & Welsh -Fundamentals of Management Accounting
c Harper -Management Accounting
- Manmohan & Goyal -Principles and Practice of Management Accounting
@ åeller & Farrara -Management Accounting for Profit Control.
[ Robert åaplan -Advanced Management Accounting
= Robert S åaplan &Anthony A Atkinson - Advanced Management Accounting -Pearson
Education Asia.
r Hrishikesh Bhattacharya - Working Capital Management(Strategies and Techniques)-
PHI.
  Satish B Mathur- Warking Capital Management and Control(Principles & Practice)-
New Age International Publication








































 c  


Workload : 5 hours per week

Examination : 3 hours - 75 marks

Objectives : The objectives of the course is to acquaint the student with the application of
operations research to business and industry and help them to grasp the significance
of analytical techniques in decision making.


 




 
 


 




 








 
 

  ÷

  Nature and scope of Operation Research (OR). Basic concepts and definitions -
methodology of OR. Construction, solution and testing of model. Basic phase in takling OR
problems.

Ñ  4 
 
  4 
: Concept and formulation of L.P. models - graphical technique, working
on simplex algorithm and interpretation of final results, duality problems, Sensitivity Analysis.

c m



 
 
  


-  p


 m 
: Drawing an arrow network and numbering the events. Estimation of
job duration, the concept off slack and float, the concept of critical path analysis and probability
considerations, crashing a network and determining project cost trade off.

@  ?
m: 2-person zero-sum games, solution methods, use of L.P.

[  

    : Basic structures and components of a queuing system. Design of the queuing
system. A single channel, single-phase queuing models, Multi-channel model with business
examples.

=  
 
 !   Replacement of capital equipment's that deteriorates with time,
replacement of items that fail completely.

r  ‰ 

 : Basic concepts, Montecarlo method, random number generation, some business
application of simulation models.

   ! m Decision making under uncertainty, Different decision criteria, evaluation of EVPI.
 Decision tree approach to solving problems.




: Concepts - uses of matrices, solution to brand switching problems.

 

 Levin and åirkpatrik. - Quantitative approaches to management, McGraw Hill

Ñ P.å. Gupta and Man Mohan - Operations Research and Statistical Analysis, published
by Sultan Chand & Co.
c N. Paul Loomba - Linear Programming , McGraw Hill
- Handy A. Taha - Operations Research : An introduction, Collin Macmillan
@ Wagner, Principles of Operations Research - Prentice Hall of India
[ Sa sieni,Yaspan & Friedman,John Wiley.- Operations Research- Methods and
Problems.
= N.D. Vohra- Quantitative Techniques in Management- Tata McGraw Hill


 

"#" $% p ‰%  p? pm


 Workload : 5 hours per week

Examination : 3 hours - 75 marks

Objectives : To impart basic knowledge of the concepts and tools of HRM as relevant to industrial
organisation and to provide an understanding of the role HRM plays in the overall
strategic setting.

Pedagogy : Lectures, assignments, practical exercises, application of operations research









 
 

 $
 

 


  - Changing environment of HRM - Strategic
planning and HR management - Tomorrows HR today

Ñ $ 
 ÷ - Recruitment and selection - Interviewing candidates

c $  
  ÷÷ - Compensation Determinants - Basic aspects of compensation - Building

employer's commitment - Pricing Managerial and Professional jobs - current issues in compensation.

- $  
  ÷÷÷ - Pay for performance and financial incentives - Incentives for operations
employees - Incentives for Managers and Executives - Organizations wide incentive plans and its
development - various employee benefits and services.

@ 




 - occupational safety - causes of accidents and its prevention -
supervisors role in safety - Labour welfare activities in overview

[ $
  ! 
 ÷ - Role of Training - Training process - Training need
analysis - Training techniques - Evaluation of Training effectiveness.

= $
! 
÷÷ - Performance Appraisal its methods and types - need for
performance appraisal - Problems in performance appraisal and solutions - Role of appraisal in
managing performances - Developing managerial career - Techniques for managerial career
development - Role of counseling in management.

r 4
 

 
 
è

   - CB process - Employees grievance resolution -
Participation of employees in Management.

  

 $ - Managing Human Resources in International Business.
 

 Monappa Arun & Saiyadain Mirza, Personnel Management - Tata McGraw Hill
Ñ Tyson Shaun & York Alfred, Essentials of HRM, 4th Edition, Butterworth Heinemann
c Fisher Cynthia D, Schsenfeldt Lyle F, Shaw James B, Human Resources management, 3rd
Edition, All India Publishers and Distributors.
- Dressler Gary - Human Resource Management, 7th Edition, Prentice Hall of India.
@ DeCenzo david A and Robbins Stephen P, Personnel / Human Resources management, 3rd
Edition, Prentice hall of India.
[ Ivancevich John M, Human Resources Management, 7th Edition, Irwin McGraw Hill
= åossek Ellen Ernst & Block Richard N, Human Resources Management in the 21st Century,
South Western College Publishing.



 

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Workload : 5 hours per week

Examination : 3 hours 75 marks

Objectives : To acquaint the student with objectives &strategic decision in financial

management

Pedagogy : Lectures, seminars, discussions, assignments on practical problems of

Companies.


 



 
: Functions and objectives.

Ñ Œ


 
 Approaches to corporate valuation, valuation of equities including
cash flow, dividends and earnings approach -valuation of debts -valuation of convertibles and
derivatives. Black Sholes Model valuation for Mergers and acquisitions.

c 


‰

Capital structure theories. M M hypothesis and its relevance.

- 4
EBIT and EPS analysis, ROI and ROE analysis.

@ !    Walter model, Gordon model Rational expectations model corporate
dividend behavior of companies Legal and procedural aspects.

[ 

 

 : Acquisitions and mergers benefits and costs of mergers
evaluating a merger corporate takeovers regulation of takeovers sell off and changes in
ownership buy back of shares, privatization, joint ventures leveraged buyouts.

= ÷ 





 

 



: term lending institutions
and commercial banks, NBFCs. (detail study of IFCI, IDBI etc. is not required)

r Œ



  


  



)
 



 *

 '

projectMeaning and concept - Project life cycle -generation
and screening of ideas - Analysis of market and demand - Technical and Financial Analysis
 

  Prasanna chandra -Financial Management -

Ñ  I M Pandey -Financial Management
c  Sehall & Haley -Introduction to Financial Management
-  Van Horne- Financial Management & policy
@  Hampton -Financial Management
[  Prasanna Chandra.-Finance Sense
=  Harvey Maylor - Project management
r  Prasanna Chandra - Project management
   Girish Ahiya & Ravi Gupta - Systems approach to income tax

 Dr Vinod å singhania , monica singhania - students guide to income tax
  ICAI - study material on taxation
Ñ  Vishwanath.S.R-Corporate Finance(Theory and Practice)-Response Books
c  å Nagarajan, Project Management, New Age International Pvt. Ltd.
14. ILO manuals on Project Management.
 "+‰ %÷m(p4(‰÷‰p!m4÷ p? pm


Workload  5 hours per week

Examination  3 hours - 75 marks

Objective  To teach the student an in-depth analysis of securities and to acquaint the
student to handle practical real life problems.

Pedagogy   Lectures, Discussions, Assignments on practical problems involving Indian &

Foreign companies. 

  ÷ 

  
 Real estates and financial assets - short term &long term -call money ,
treasury bills , CD's CP's, LC's discounting of bills , equities, bonds, debentures, fixed deposits,
mutual fund units,tax sheltered saving schemes , life insurance and pension products ,securitised
and non securitised investments, warrants and convertibles and non convertibles , financial
derivatives - investment process


Ñ  ‰


: Primary & secondary -Structure and functioning of the market, stock exchanges-
listing ,trading and settlement procedures- OTCEI and NSE BSE ISE - Dollex, important international
stock exchanges- depositories -recent developments -stock market indices -BSE SENSEX , BSE 200
,Nifty and others - calculation of index

c   
 : systematic & unsystematic risk - calculation of beta - using beta to estimate return
- expected risk & return -Significance of beta in the portfolio theory - estimation of beta from
historical share prices, market risk

-   ,÷ 
' 

: economic forecasting & investment decision -economic
forecasting methods -industry analysis -classification schemes -key characteristics -industry life cycle
-company analysis -financial and non financial factors -efficient market theory - strong ,semi strong
weak -random walk hypothesis

@  m 


 : concept -types of charts -Dow theory -price pattern -support and resistance
levels -relative strength analysis -moving averages -breadth of the market -volume -momentum -
confidence index -contrary opinion theory -oscillators - stochastics-Elliot wave theory

[  
 ‰
  ' 
 

: rate of return -indifference curves- calculating expected
returns &standard deviations of portfolio's -efficient set theorem -concavity of the efficient set -
Sharpe͛s single index model-diversification - Markowitz model

=  !
   



: risk free asset -risk free lending &borrowing &the effects on the
efficient set &portfolio selection-determining the optimal portfolio

r  




    : assumptions -capital market line -security market line -arbitrage
 pricing theory -factor models -pricing effects -two factor and multiple factor models

  

 

'
 

. Sharpe, Treynor, Jenson and Fama indices.


 !

: Options - put and call options, -Trading-margin -valuation-binomial option pricing
model -Black scholes model -index options .FUTURES -hedgers &speculators -contract -markets -
returns -expected &current spot prices -futures options -index future

  

   : concepts & objectives - types &classification-organization &management -services
provided -advantages -Indian scenario

 

 Fischer & Jordan -Security Analysis and Portfolio Management

Ñ Martin J Pring, Technical Analysis Explained .
c Alexander, Sharpe & Bailey.- Investments
- Prasanna chandra --Managing investments.
@ Raghunathan -stock exchanges & Investmenst
[ Elton & Gruber - -Portfolio Theory & Management.
= William Sharpe, Portfolio Theory and Capital Markets .
r V å Bhalla -investments management
  Levy & Gunthorpe -Introduction to investments

 Bodie & åane - Essential of investments
  Barua ,Verma & Raghunathan -Portfolio management
Ñ  James Farrel - Portfolio management
c  Institute of CFA's - Portfolio management
-  Jerome Cohen & others - investment analysis & Portfolio management
@  D C Gardner, Derivatives
[  Jarrow &Turnbull, derivative securities
=  Vohra & bhagri - futures & options
r  Mahajan - futures & options
   Fredman & wiles -how mutual funds work
Ñ
 Sahadevan & Thiripalraju - mutual funds -data, analysis, and interpretation
Ñ  å Nagarajan, Project Management, New Age International Pvt. Ltd.
22. Readhead, Derivatives


 







c

 

Workload : 5 hours per week

Examination : 3 hours 75 marks

Objectives : The purpose of this course is to facilitate an understanding of

concepts, methods, practices and strategies of HRD.

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

  ÷

 - HRD concept and background- HR and economic development- mechanisms, process
and outcomes - HRD , HRM and IR linkages - goals, strategies and experiences of HRD - UNDP,
National and State level HRDs - Human Development Index ( HDI).

Ñ  $! departments, tasks , structure, requirements and developing of HR managers, traps-

temptations,- HRD resources- Line managers and HRD- task analysis- motivational aspects,
developmental supervision - counselling and mentoring.

c  


 
- learning needs of individuals, special groups and contingencies in the
job, objectives and strategy for learning events.

-  $! 
  performance and potential appraisal review discussions , role analysis, training,
career planning , rewards, job enrichment, communication, quality of work life, employee
participation and empowerment.

@  $!   ? 
, $


, 
 
 , ! , , 




* ,   
-
comparative experiences at National and International levels in HRD.

[  $! 

 

- elements - measurements, organizational climate- planning and
organising for HRD - climate in Indian enterprises-, Globalisation and HRD, emerging trends and
 perspectives, HRD and TQM - HR audit.

=  
-


 ! 
- Objectives, goals and characteristics- OD and HRD - Process and
approaches - (Blake Mouton and Abad͛s Models) - OD major interventions- Organizational change -
goals- approaches to managing change.


 

 m ! 
- Rosemary Harrison - Universities Press (India) Ltd., Hyderabad.

Ñ m
)  $! - Rao, T. V. and Pereira, D. F., Oxford & IBH , New Delhi.
c Rao, T.V. , m$! 
Oxford & IBH Publishing Co. Pvt. Ltd., New Delhi.
- Wilson D. C. and Rosenfeld, R.H.(1990


 


 m)
,
 

,

÷÷,
London, Mcgraw Hill.
@  åhandelwal A. -m $
! 
 è
 ,Oxford & IBH , New Delhi, 1988.
[  Udai Pareek,- m ! $
 San Diego University Associates, 1986 , Annual.
=  Morrisey G. L. -m 


! 

*


 , Addison-
Wesley,1972.
r  Udai Pareek and Rao, T.V.-m !  


 $

 Oxford and IBH
,1982.
   Mathur B.L. , $!‰




 ) , Arihant, Jaipur, 1989.

 W. E. Sasser, R.P. Olsen, D.D. Wyckoff :m

 


  ,Bostan, M. A:.Allyn
and Bacon, 1978.
  Subba Rao P. -m  
$


 
,m)


, Himalaya Publishing
House Bombay,2002.
Ñ  Jerald Greenberg & Robert Baron- è
 


 
c  Richard Backhard - 
-


! 
‰



 , Addison Wesley.



 

"$+÷p!%‰m÷4 4m÷p‰


Workload : 5 hours per week

Examination : 3 hours - 75 marks

Objectives : This course aims at introducing the complex interrelationships among

different participants in the production relations and to highlight the
importance of maintaining harmonious industrial relations

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars

  ÷

 : Concept and importance - an overview of historical background of industrial relations

 (IR), IR in post-independence period, role of government, political involvement, emerging trends.

Ñ  4
  
m: Meaning of labour-different types of labour-labour problems - factors
which give rise to labour problems, labour and industrialization - Contribution of åarl Marx,
Webbs,M.å Gandhi ,V.V Giri and others to labour movement and Industrial relations- labour
movement in India - evolution of trade unions in India, nature, working, problems of trade unions in
India- Management and Employers͛ Associations- FICCI, CII, AIOE, ASSOCHAM, NASSCOM SIAM, IOE
etc.

c  ÷ 

 

  Attitudes and Approaches of I.R , Factors influencing the IR, Models of I.R -
human relations and frames of reference, IR practice in India, symptoms of unrest and treatment.


-  ÷ 

  
: Nature of conflict and its manifestations - conflict data and trends, conflict
resolutions, tripartite and labour administrative machinery, Prevention and settlement of industrial
disputes; Rise of industrial disputes - meaning and forms of industrial disputes, Causes & effects of
industrial disputes, right to strike and industrial peace, Settlement of industrial disputes, Joint
consultations, negotiations, conciliation and mediation, Arbitration (Voluntary & compulsory)
Adjudication Procedure.

@  
 è

  : Objectives and methods, Management & approach, Bargaining procedures
and tactics in bargaining - Institutional procedures and tactics, issues in bargain, institutional and
personal security, work schedules, work speeds and production methods, wages and other benefits
Collective bargaining in India; Specific and comprehensive agreements, inclusion of comprehensive
agreements; multi union bargaining, Analysis of an Indian comprehensive agreement.

[  



  

 
: Introduction and concept - determinants, forms and level of
participation -Sachar and Verma Committees, workers͛ participation in management in India -
Jamshedpur experiment -workers participation and different schemes - workers participation in
Management in different countries

=  ? 
. 4
  Five Year Plans and labour policy- works committees; collective
bargaining (policy) ; Joint Consultation and workers participation in Management; workers
education, tripartite bodies in India, labour welfare, Indian labour Conference Industries
Committees Wage Boards, Bonus, Commission, Codes of Discipline, Special features of Industrial
relation policy and practice in India,Second National Commission on Labour- Industrial relations in
public and private sectors-emerging trends in Union -Management relations

r  ÷ 

÷4 : Introduction & Establishment of ILO - aims and objectives of ILO - membership and
withdrawal - structure and governing body of ILO - international labour officer - Functions of ILO -
procedure for ratification of ILO conventions - impact of ILO in India - International labour
conferences or meetings.
 

 Charles Myers -Industrial Relations in India .

Ñ Verma Pramod -Management of Industrial Relations
c Davar R.S-Personnel Management & industrial Relations
- Defray NF -Industrial Relations in India
@ Mamoria -Dynamics Of Industrial Relations
[ Bean, R. -mComparative Industrial Relations Croomhelm,London,1985
= Dunlop.J.T-mIndustrial Relations Systems ,Holt, New York,1958.
r Arun Monappa- Industrial Relations,Tata [Link] Hill,New Delhi-1989
  ChatterjeeN.N- Industrial Relations in Indian Developing Economy-Allied Book
Agency,Calcutta.1984
 " & / m÷p? ‰ $'p‰% è $Œ÷%


Work load  5 hours per week

Examination  3 hours - 75 marks

Objectives  This is an intensive module on consumer behaviour analysis and market

research techniques. This should help the students to understand
different dimensions of consumer behaviour and equip them to carry out
independent market research.

Pedagogy  Lectures, assignments, practical exercises, discussions, seminars

 

 ! 
  Aims and objectives - contribution of marketing research. Need for marketing
research. Scope of marketing research. Techniques of marketing research. Steps involving research
procedure.

Ñ 
 
: Research design, types of research, exploratory and descriptive
steps involved in research design.

c 

, types of data, sources; secondary data, limitations of secondary data; primary
data- questionnaires, question sequence, question requirements, types of question, conducting the
survey.

- m 
   The sample, theory of sampling, types of sampling, probability and
non-probability methods of sample selection.
@ !


  : General tasks and approaches, data processing methods, tabulation,
analysis and interpretation of data; presentation of the research report.

[ 

  

  
    product selection, test marketing, advertising
strategy development, motivation research.



èp‰% è $Œ÷% è


 ÷

  Consumer behaviour as marketing discipline - meaning and scope of consumer

behaviour - decision process approach; Psychology and consumer behaviour.

Ñ p

è
: Buyer behaviour models, Consumer decision processes.
Nature and characteristics of Indian consumer buying process.

c   


  , Forms of social influences - culture, subculture,
social class, reference groups, family, sales person͛s influence, influence of advertising and other
situational influences.

-    


 : Major components of consumer motivation, consumer perception,
key factors in perception. Nature of consumer learning, major factors in learning.

@   



: Concept, components of attitude, relation of consumer attitude to
consumer behaviour.
  :

 [Link], [Link], [Link] & [Link]- Marketing Research

Ñ Gilburt Churchil -Marketing Research
c Tull & Hawkins.-Marketing Research
- William B. Wilkie- Consumer behaviour.
@ åanuk & Schiffman -Consumer behaviour.
[ åennith E. åenyon- Consumer behaviour and practice of management.
= David Rollat, James Engal, Rogel åollatt- Research in consumer behaviour.
r Glun Walters to Gordam Paul -Consumer behaviour - an integrated frame work .

 c     

Workload : 5 hours per week

Examination : 3 hours 75 marks

Objectives : The objective of the course is to introduce and enable the students with the
overall promotional tools available to market the products effectively and
also the knowledge of distribution system would contribute in efficient
movement of products to the consumers.

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

  
 : concept, importance, objectives- types - role of [Link] -Advertising

agencies - working and services-Advertising budget-methods- Media and media selection,
scheduling - types of ad. appeals- Evaluation of advertising effectiveness.

Ñ   

 -concepts, objectives- importance of public relations, Methods of public relations ,
issuing of News and Information, Issuing press releases, integration of public relation into the
marketing mix, power of publicity, corporate publicity, Relationship marketing-Sales promotion-
concepts and importance-tools and types - promotion budget-methods and types-Direct marketing ,
its nature and importance- new developments in promotion-e-commerce, kiosk marketing, so on
and so forth.


c ‰


 
concept and its role in the firm -environment of sales management -Planning-
Sales forecasting , methods-sales budgetary-procedure-Sales personnel planning -recruitment
selection and training- territory management-evaluation-Sales compensation-evaluation of sales
force.

-  


 - distribution channel-channel logistics-channel design-channel advantages and
disadvantages-Cost/benefit analysis of channels - retailing management- importance of channel
marketing - distribution network building.


@  ‰ 
 

 
-concept, objectives, inventory management, uses of SCM advantages
and -limitations-Current trends in SCM.
 !

  Eugene M. Johnson, David L åurtz, Eberland å Scheving -Sales Management, Concepts, practices &
Cases.
Ñ  .J .L. Gattome and D.W. Walters - Managing Supply Chain - A strategy.
c  B.S. Sahey - Supply Chain Management - Mcmillan
-  [Link]- Advertising Management-New Age International Publications.