NAME-MALLIKA SAREEN
BBA(B&I) 6TH SEM
41514901817
BPS ASSIGNMENT
Q1 EXPLAIN THE PROCESS OF VISION?
A1 It is at the top in the hierarchy of strategic intent. It is what the firm
would ultimately like to become. A few definitions are as follows:
KOTTER description of something (an organization, corporate culture, a
business, a technology, an activity) in the future. The definition itself is
comprehensive and states clearly the futuristic position.
MILLER and DESS defined vision as the “category of intentions that are
broad, all inclusive and forward thinking”
The definition lays stress on the following:
(1) broad and all inclusion intentions
(2) vision is forward thinking process.
A few important aspects regarding vision are as follows:
· It is more of a dream than articulated idea
· It is an aspiration of organization. Organization has to strive and
exhert to achieve it.
· It is powerful motivator to action.
· Vision articulates the position of an organization which it may
attain in distant future.
Envisioning
This is the process of creating vision. It is a difficult and complex task. A
well conceived vision must have
· Core Ideology
· Envisioned Future
Core Ideology will remain unchanged. It has the enduring character. It
consists of core values and core purpose. Core values are essential tenets
of an organization. Core purpose is related to the reasoning of the
existence of organization.
Envisioned Future will basically deal with following:
· The long term objectives of the organization.
· Clear description of articulated future.
Advantages of Having a Vision
A few benefits accruing to an organization having a vision are as follows:
· They foster experimentation.
· Vision promotes long term thinking
· Visions foster risk taking.
· They can be used for the benefit of people.
· They make organizations competitive, original and unique.
· Good vision represent integrity.
· They are inspiring and motivating to people working in
organization.
Core Values are the essential and enduring tenats of an
organization. They may be beliefs of top management regarding
employees welfare, costumer’s interest and shareholder’s wealth. The
beliefs may have economic orientation or social orientation. Evidences
clearly indicate that the core values of Tata’s are different from core
values of Birla’s or Reliance. The entire organization structure revolves
around the philosophy coming out of core values.
Core Purpose is the reason for existence of the organization. Its reasoning
needs to be spelt.
A few characteristics of core purpose as follows:
(i) It is the overall reason for the existence of organization.
(ii) It is why of organization.
(iii) This mainly addresses to the issue which organization desires to
achieve internally.
(iv) It is the broad philosophical long term rationale.
(v) It is the linkage of organization with its own people.
Q2 WRITE VISSION AND MISSION OF 5 COMPANIES?
A2
1 NIKE
Mission statement: Create groundbreaking sports innovations, make our products
sustainably, build a creative and diverse global team, and make a positive impact in
communities where we live and work.
Vision statement: Bring inspiration and innovation to every athlete* in the world.
*If you have a body, you are an athlete.
2 IKEA
Mission statement: Offer a wide range of well-designed, functional home furnishing
products at prices so low that as many people as possible will be able to afford them.
Vision statement: To create a better everyday life for the many people.
3 AMAZON
Mission statement: We strive to offer our customers the lowest possible prices, the
best available selection, and the utmost convenience.
Vision statement: To be Earth’s most customer-centric company, where customers can
find and discover anything they might want to buy online.
4 SOUTHWEST AIRLINES
Mission statement: The mission of Southwest Airlines is dedication to the highest
quality of customer service delivered with a sense of warmth, friendliness, individual
pride, and company spirit.
Vision statement: To become the world’s most loved, most flown, and most profitable
airline.
5 TESLA
Mission statement: To create the most compelling car company of the 21st century by
driving the world’s transition to electric vehicles.
Vision statement: To accelerate the world’s transition to sustainable energy.