Agenda
SUMMER INTERNSHIP
PROJECT
Title of the summer project
Introduction to project
Presented by : Gouri Kudtarkar Why it a researcha ble project?
(Roll no.:25) Objectives of the study
Resea rch methodology
Under the guidance of: Findings a nd observa tions
Mrs. P. Raghu Kumari (Internal Guide) Recommenda tions
My lea rning’s
Conclusion
& Mr. Kuruvilla Jacob (External Guide) Bibliogra phy
Introduction to project
Kotak Mahindra Group : Why it is a researchable project?
India’s lea ding fina ncia l institution
Understa nding problems fa ced by the
Kotak Securities Ltd. investors.
100 % subsidia ry of Kota k Mahindra Ba nk
Depository pa rticipa nt with NSDL& CDSL Compa ny – Understa nding the
Processes > 4,00,000 tra des/ day requirements a nd expectations of investors
Accolades: Agent & Brokers - Ma rketing the existing
Fina nce Asia : Best Broker in India fina ncia l instruments.
Asia money Brokers Poll: Best loca l brokera ge
Euro money Awa rd : Best providers of portfolio Fina ncia l Sector - Designing better
ma na gement: equities fina ncia l instrument
Resea rch Methodology
Type of research : Descriptive research
Sampling size: 112
(da ta ga thered from the investors of
Kota k Securities Ltd. from western,
centra l & south Mumba i)
Tools for analysis : spss 11.5
Data analysis techniques : Stra tified
sa mpling technique.
Data collection :
Primary – through structured
questionna ire
Secondary – published reports
Findings and Observations
(A)Profile of an investor
Age group of up to 30yrs. (46.4%)
Ma rried (62.5%)
Post graduates (49.1%)
Income level of Above Rs. 25000/ month (75.9% )
There is a degree of association between Marital Status and the Investors
who prefers Life Insurance Schemes as a investment avenue is 0. 329.
From Correla tion test , it is found there exist a negative correlation between
the age of the investor and his income percentage on investment.
(B)Investment preferences Ba nk Deposits (35.7% ),
Corpora te securities-debentures/ Bonds(25.9% ),
Sma ll sa ving schemes(25.9%),
Life Insura nce schemes (24.1% )&
Company Deposits (21.4% ).
Preferences to invest newly in Rea l Esta te (54.5%),
Mutua l funds (53.6% )&
Corpora te securities- Equity sha res (42%).
Findings and Observations(Cont….)
(C) Investment behavior
64.3% are investing their funds without taking the help of any assistance.
31.3% tend to focus on the longer term progress of their investment portfolio.
Takes moderate risk while investing their fund.
(D) Risk Assessment:
58.9% assumes that the risk associated with Bank Deposits is absolutely safe.
65.2% bothers if their investment value fluctuate in the market.
46.4 % considers inflation as significant risk.
40.2% accepts greater degree of risk to get higher return.
Recommenda tions
A capital market regulator should undertake
educative and informative mechanisms through
Internet.
The company need to place the portfolio of
investments with assured return as their core
product.
The company should arrange a Stock Market
awareness programs so that young investors will
attract towards risk taking avenue with analyzing the
current market.
My learning's
Efforts should be made to attract the women investors by
providing right information and knowledge about media and
electronic media.
Investors should be educated about the benefits of
investments in diversified industries and companies.
People should think of investing in the stock market.
The Government should have taken proper steps to regulate
the market operations.
Conclusion
Investing in stock markets - a major challenge for professionals.
The investors should be aware of the various hedging and
speculation strategies, which can be used for reducing their risk.
Awareness of various uses of investments can help investors to
reduce risk and increase profits.
The young people should start investing earlier so that they can
reap the benefits of investing in future.
People should keep their eye open and keep updating themselves
about various investment avenues so that they can get safe returns.