UNIVERSITY OF CALOOCAN CITY
“RAPID INK”
A Feasibility Study
Presented to the Faculty of
University of Caloocan City
In Partial Fulfillment
of the Requirements for the Course
Entrepreneurship
Presented by:
BOLOFER, JORIZZA
ELISTERIO, JEREMIAH
PELIPEL, ANGELIE
QUIRANTE, JOBELLE
RUALLO, MARY CLAIRE
TAJURAO, REYMART
TUTANEZ, RONALD MARK
YUNTING, SHYLL
Presented to:
PROF. ALBERT P. SANTIAGO
UNIVERSITY OF CALOOCAN CITY
ACKNOWLEDGEMENT
We, the Bachelor of Science in Office Administration would like to express our
heartfelt gratitude for those people suggested and shared their ideas for the conceptualization
of research and make this study successful. This Feasibility study has been made by
guidance, supervision, cooperation and participation of the persons behind this feasibility
study and through them we accomplish all requirements and all necessary things in this
study.
To our loving parents, who are always there for financial support and showered us
with encouragement in order for us to really do our best on this study.
To our beloved Dean, Dr. Shirly V. Saragcon, to our Program chair, Mr. Bryan
Ramirez and also to our chief executive officer, Ms. Jovelyn Pamplona.
To our dearest Mr. Albert Santiago who has greatly shared his knowledge with us
with patience and diligence.
To our panelists, who gave their time and effort to analyze our study and sharing
their knowledge and sincerely gratitude is extended also to our respondents who took the
answering our questionnaire. Without those people, this project wouldn’t be successful or
possible.
We would like to thank the God Almighty for his never ending grace, always secure
our safety and furnishing us the resources that leads for the accomplishment of this study,
that’s why the researchers would like to say “Thank you and may God Almighty bless us all”.
UNIVERSITY OF CALOOCAN CITY
INTRODUCTION
People in the Philippines just love personalized printing. We can customize items
depends on the customer’s choice and almost everyone is using the unique type of items
either for the purpose of gift giving or for personalized use. Anyone is capable putting up
personalize printing services with the proper balance of time, funds, equipment, consumable,
manning and ample knowledge is sufficient to run the business smoothly. Nowadays, printing
shirts are almost seen everywhere; organizational shirt, the school logos printed on it,
advertisement printed on shirt, title of an event, quotable phrases and more ideas printed on
shirts, not only a shirt but also can be tarpaulin, document printing, lamination, I.D. package,
tumblers, mugs, and so on.
There are many process of transferring a design to a shirt or a thing, it can be a
computer printed design, screen printing process, heat press transferred images and
sublimations. Sublimation printed designs are common in the market today. It can be printed
on a shirt in just a few minutes or he can even personalize a design that he/she like to be
print. Our business is targeting these opportunities to give them a unique design that will
surely be appreciated by our customers. In addition to this, we also aim to create our
exceptional own printed design for some customers who conduct an events and some small
companies in the country.
UNIVERSITY OF CALOOCAN CITY
CHAPTER I
EXECUTIVE SUMMARY
This chapter includes the Business Name, Business Logo, and Tagline, Business
Location, Nature of Business and the Mission, Vision, Objectives, Goals and the SWOT
Analysis of the Business. This chapter focus on how our Business name start and how we can
catch up the customer’s attention using our business name, logo, and our tagline. It also
shows how we figure out the possible strength, weakness, opportunity and threat that we can
face in the following days of having this printing business.
BUSINESS NAME
We choose “Rapid Ink” for the name of our business because we assure that all
services we can do for our customers can be done in timely manner and this name is easy to
remember by everyone. We offer printing services with unique design and customized like
tarpaulin, i.d. package, printing of documents, t-shirts and other items that you want to make
more attractive and presentable printed items with high quality and affordable price.
BUSINESS LOGO
UNIVERSITY OF CALOOCAN CITY
IMAGE DESCRIPTION
Mark by a fast rate of motion
“Speedometer”
It refers to the speed of how fast we can
finish the items that the customers want to
be.
“Black”
it symbolized that the company produces
positive earnings, profitability, and
financial health.
“Magenta”
It is encouraging common sense that can
create a balance outlook in company.
“Cyan”
Being intuitive with a desire to be creative
and unique that our business has.
“Yellow”
Creates the cheerfulness of every employee
and brightens the people’s spirit.
BUSINESS TAGLINE
U N“MORE
I V E R S ITHAN
T Y O FYOU
C A LEXPECT”
OOCAN CITY
Since we offer the new design and style for personalized t-shirts, items, tarpaulin, I.D.
packaging and printing documents, we want to give the total satisfaction by exceeding their
expectations into reality, while providing expert printing solutions and service using the latest
technology.
BUSINESS LOCATION
The location of our business located at Phase1 Package1 Block22 Lot5 Bagong Silang
Caloocan City beside of Phase 1 Auditorium and in front of Gabriela Silang Elementary
School. This location is applicable for printing business because of the students, teachers and
people who go to barangay hall that always avail printing services.
NATURE OF BUSINESS
Rapid Ink is a Service Type of business that offers printing services in t-shirts, photo
packaging, printing documents, lamination and also customized items that the customers
need in order for them to have their own personal things or giveaways when there is an event
or occasions like Birthdays, Weddings, or Christening. We also accept customize designs
from our beloved customers to give them the opportunity and honor to create their own style.
MISSION
To provide an exceptional
U N I Vhigh-quality
E R S I T Y Oand
F Cgreat
A L Oservice.
OCAN CITY
VISION
Rapid Ink endeavors to become recognize as the one of the most admired, outstanding
and respected printing shop in this line of business.
BUSINESS OBJECTIVES
To meet the expectation of our customer
To offer one-stop-shopping with competitive pricing for the quality of product and
services offered.
To have a relative employee/customer relationship
SWOT ANALYSIS
STRENGTHS
We have the new and efficient printing machine and equipment.
We have assembled the team that knowledgeable and have expertise in this line of
business
We provide a latest catalogue or template design for all occasions.
We have a generator in case of unexpected brown out
WEAKNESSES
U N I for
It might take some time V E our
R S Ibusiness
T Y O F to
C Abreak
L O Ointo
C A NtheCmarket.
ITY
Limited services during summer vacation but through popularity and high quality of
printing services, our customers will surely come back in any summer occasions.
OPPORTUNITIES
Can offer innovative services
Limited Number of competitors.
Good location of Business
THREATS
Unexpected calamities
Innovation of other competitors.