WHAT IS ADVERTISEMENT?
Advertising is a form of communication intended to persuade an audience (viewers, readers
or listeners) to purchase or take some action upon products, ideals, or services. It includes the
name of a product or service and how that product or service could benefit the consumer, to
persuade a target market to purchase or to consume that particular brand. These brands are
usually paid for or identified through sponsors and viewed via various media. Advertising can
also serve to communicate an idea to a large number of people in an attempt to convince
them to take a certain action.
Advertising is any paid form of non personal presentation & promotion of ideas, goods &
services by an identified sponsor.
Advertisement is one of the oldest forms of public announcement and occupies a vital
position in an organization's product mix.
The world is filled with advertisements. Different media are used in advertising. For example,
radio commercials get millions of teenagers to shop for products made exclusively for them.
Magazine ads showing models dressed in the latest style persuade women and men to buy
new clothes in order to remain fashionable.
Some advertisement is essential. Without it consumers would be unaware of goods
and services available and their choices would be restricted. It is also necessary to inform
consumers of the availability and features of new products as they become available.
Economists refer to this advertising as informative advertising and its importance is seen in
the fact that the government spends very large sums in this type of advertising.
Each advertising medium serves a different purpose. In developing advertising
strategies, marketers must consider the best advertising medium of their message. IBM, for
example, uses television ads to keep its name fresh in consumers’ minds.
NEWSPAPER ADVERTISING
We all know that for business promotion there is strong need of effective advertising so as to
make the brand recognizable worldwide. There are various means of advertising available,
including newspapers, magazines, television, radio and Internet. In India, newspaper
advertising is one of the oldest means of promotion for any product or service. Reading
newspaper is a daily practice of many people in India, and due to this popularity of
newspaper in India it is known to be a good medium of advertising.
Newspaper advertising is a very potential medium of promotion for the very fact that it is one
of the most popular ways of reaching out to the masses. But, it is also one very brain tickling
piece of work because newspaper advertising is done on print and has to be sufficiently
attractive enough to compete against the electronic media where stills and voices are used.
Newspaper advertising in India is as much interesting in India with advertisers trying out
their very best efforts to influence the Indian masses without raising an eyebrow here and
there.
The success of newspaper advertising in India is due to its wide reach and visibility. Through
advertising in newspapers, you can target the Indian market on a wider scale as well as get in
contact with a large group of people. So, it would not be wrong to say that through newspaper
advertising you can advertise your product or service at one shot among a large group of
people. Another beneficial factor of newspaper advertising in India is that it has different
newspapers in different languages, and in this way you can easily capture your target group
and advertise accordingly to meet your business objectives. [Link] offers you
all sought of information regarding newspaper advertising in India.
Newspaper advertising in India has many distinctive advantages if compared to other means
of advertising and these advantages cannot be ignored. You need not have to pay huge
amount of money for newspaper advertising, the cost is very economical. Also the
advertisements can be inserted in any popular newspaper in just 24 hours. Moreover it helps
in a better brand recall value. Almost every Indian likes reading newspaper so as to remain
updated with latest happenings in and around the society, hence it is the best way to get
maximum publicity. Hence, we can say that newspaper advertising saves time, money and
effort as compared to other modes of advertising. There are many newspapers in India that
are directly or indirectly associated with advertising like Hindustan Times, Times of India,
The Statesman, The Pioneer and so on.
ADVANTAGES OF NEWSPAPER
Allows you to reach a huge number of people in a given geographic area
You have the flexibility in deciding the ad size and placement within the newspaper
Your ad can be as large as necessary to communicate as much of a story as you care
to tell
Exposure to your ad is not limited; readers can go back to your message again and
again if so desired.
Free help in creating and producing ad copy is usually available
Quick turn-around helps your ad reflect the changing market conditions. The ad you
decide to run today can be in your customers' hands in one to two days.
Q-1-Which newspaper do you prefer the most ?
Amar Ujala Dainik Jagran Hindustan Any other
10 5 5 0
Amar Ujala Dainik Jagran Hindustan Any other
Girls 6 2 2 0
Boys 7 2 1 0
Amar Ujala
Dainik Jagran
Hindustan
Any other
INTERPRETATION: Most of the students prefer to read Amar Ujala
Q-2-Why do you prefer this news paper?
News Advertisement Brand loyal Most updated news
20 0 0 0
News Advertisement Brand loyal Most updated
news
Girls 10 0 0 0
Boys 10 0 0 0
News
Advertisement
Brand loyal
Most updated news
INTERPRETATION: Students prefer to read a particular newspaper because of the
good news content.
Q-3-Do you give emphasis on advertisement given by educational institution in
newspaper?
YES NO
20 0
YES NO
Girls 10 0
Boys 10 0
YES
NO
INTERPRETATION: All the students emphasise on advertisements by educational
institutions in the newspaper.
Q4. Have you read the advertisement given by same educational institutions in other
local newspaper?
YES 20
NO 0
YES NO
Girls 10 0
Boys 10 0
Yes
No
INTERPRETATION: All the students have read the advertisements given by same
educational institutions in other local newspaper.
Q5. Do you see any difference in the advertisement given by same educational
institution in any other local news paper?
YES 20
NO 0
YES NO
Girls 10 0
Boys 10 0
YES
NO
INTERPRETATION: According to the students there is difference in advertisements
given by educational institutes in various newspaper
Q6. On which part of the advertisement given by educational institutions do you
emphasize most?
Faculty Industrial College Events Placement Brand
Tours image
Campus
0 0 0 0 15 5
Faculty Industrial College Events Placement Brand
Tours image
Campus
Girls 4 6
Boys 5 5
Fculty
Industrial Tours
College Campus
Events
Placement
Brand Image
INTERPRETATION: Most of the girls emphasise on brand image and among the boys
50% boys emphasise on placement and rest on placement
Q-8 How many times do you find the advertisement of various colleges in the
newspaper?
ONCE A MONTH 0
TWICE A MONTH 3
MORE THAN THAT 17
Once a month Twice in a month More than that
Girls 0 1 9
Boys 0 2 8
Column1
Once a month
Twice a month
More than that
INTERPRETATION: According to the students they see the advertisement of a
institution more than twice a month.
Q-9 Do educational institution provides all relevant information through newspaper?
YES 4
NO 16
YES NO
Girls 3 7
Boys 1 9
Column1
YES
NO
INTERPRETATION: Most of the students answered that educational institutions do
not provide relevant information in the newspaper advertisement.