Active Style Trend Concepts S/S 21
TransForm
Adapting the power of nature,
to transform challenge into
change
Fuse science and nature to create adaptable designs for
an unpredictable world, as concerns around climate
change become increasingly urgent
Christopher Raeburn / Outdoor Voices
TransForm
Adapting the power of nature, to transform challenge
into change
In a world where our environment is under threat, This will inform a lighter aesthetic for S/S 21, which edges
TransForm explores how adaptable and forward-thinking away from the dystopian focus of preceding seasons.
designs, materials and systems could turn nature into our Technical fabrics and survivalist themes will remain
salvation. influential, but they will evolve with a shift towards
adaptable designs, ‘living’ materials, and lighter weights.
We are living in dark times. Around the world, political
The ocean will also become a key reference, inspiring
landscapes are sharply divided, and our natural landscape
iridescent surfaces and fluid forms. Colours in this direction
is under siege. BP’s most recent annual global energy report
morph from murky darks to moonlit purples and aquatic
found that carbon emissions jumped 2% in 2018 – their
blues and greens, and nature will be celebrated, whether in
fastest rate since 2011 – and according to the World
literal ways, through the use of raw materials, or in more
Economic Forum, at least eight million tonnes of plastic end
indirect ways, such as photographic prints.
up in our oceans each year – the equivalent of one garbage
truck per minute. But amid these cataclysmic statistics, In an era of crisis, design will work in synergy with nature,
design is pointing towards the light, however faint it may be, and play a central role in transforming challenges into
with products, materials and systems that can transform lasting positive changes.
waste into beauty, use fewer natural resources, or find new
uses for existing ones such as algae.
Action Points
As the impact of climate change become ever-more
apparent, and the action needed to tackle it grows more
urgent, activewear will explore smart solutions that fuse
science and nature, resulting in adaptable and sustainable
designs that are fit for the future.
1. Adaptability will be key: as weather becomes more
unpredictable, we will see a growing focus on
#modulardesign that can adapt quickly.
2. Flex your performance credentials: the market for
performance wear is becoming saturated, so it's
essential to differentiate yourself with true innovations
that will make a difference.
3. Create hardy designs for extreme workouts: we are
tracking a rise in extreme workouts, which will see
consumers expecting more from their fit-kit. Make sure
your products are up for the challenge.
4. Design for disability: the active industry has helped
pioneer body positivity, and this will broaden to include
disability (with a focus on ability). Over a billion people
worldwide have some form of disability, and they are
currently being under-served.
5. Develop cross-over styles: as multi-discipline fitness
regimes become more popular, consumers will covet
products that perform in all terrains.
Prada Linea Rossa
Palette S/S 21
TransForm
This is a palette of contrast, 049-33-14 048-82-17 107-38-27 060-66-06 040-58-28 084-24-14 037-93-00
moving from light to dark, and
artificial to natural. It offers
balanced mix of highlight hues
Sophora Japonica
(Quiet Wave and Sophora
Silvered Green
Green Dream
Kapok Green
Optic White
Blue Beat
Japonica, for example), and
Spirulina
interesting base tones (such as
Silvered Green and Lilac Tint),
which are all strong enough to
work as single-colour
statements.
18-0426 TCX 13-0522 TCX 18-4434 TCX 16-0110 TCX 17-0839 TCX 19-5220 TCX 11-4800 TCX
089-87-15 072-69-24 115-23-11 039-75-01 133-84-01 141-43-17 015-33-25
Tranquillity Blue
Intense Rust
French Navy
Purple Nitro
Quiet Wave
Silver Grey
Lilac Tint
13-4910 TCX 15-6123 TCX 19-4019 TCX 14-6305 TCX 13-4105 TCX 18-3418 TCX 18-1442 TCX
* All colour names are specific to WGSN. Find out more about Coloro.
Shapeshifter
Hummel
NikeCraft x Tom Sachs
Climate concerns and increasingly
unpredictable and extreme weather will drive
Lu Kuan
demand for adaptable activewear
adidas
• Consumers will increasingly seek styles that
can work for multiple uses, fuelling the rise of
hybrid designs
• Introduce adaptability and dual-use with
zip-off sections and utility fastenings, as seen
at Christopher Raeburn
• Versatility and #modulardesign will be key
for the urban commuter and athlete
Usage: outdoor, athleisure, urban travel
Christopher Raeburn
ecoLogicStudio
Liquid Waves
@oftheafternoon
Wasted Paris
Explore ethereal fabrics inspired by water, to
create a futuristic ath-luxe aesthetic
4254 Sport
• Iridescent finishes will be key for day-to-
Carbon 38
night activewear, particularly for men
• Coated jersey with a gleaming finish is
both luxurious and technical. Use it head to
toe, or in cut-and-sew panels
• Alternatively, use foil trims or pearlised
hardware for a more price-sensitive
approach to this story
Usage: athleisure, gym, fitness, training
Ice Surface Temperature
Paul Andrew
Post-Apocalyptic
@ran__kim
F**king Young!
Update technical sportswear with a future-
utility theme
Kith
• Create outerwear designed to face the
Philotheus Nisch
elements in urban environments, with
technical trims, utility pockets and functional
#harness straps
• Embrace single-colour #beigeonbeige
statements across multiple fabric bases
• Use mineral-infused fibres to reflect UV light
and protect the body from pollution
Usage: outdoor, running, all-day active
Ambush
@hypebae
Technical
Precision
Sam Robinson
MAAP
Cutting-edge fabric technology will drive a
luxurious and technical aesthetic
Nike
• Performance 2.0 is here, with reactive
Ten Thousand
fabrics that can read and respond to the
wearer to combat over-heating in high-
intensity workouts
• Explore ergonomic compression and
zoned venting for cross-discipline styles
• Use glued seams and trims for maximum
comfort and minimal rub, and tap into the
trend towards minimalism with #blackout
prints.
P.E Nation
Usage: fitness, gym, tennis, team sports
Goldbergh
Human Upgrade
Power Spurz
Safe Landing Garment by Hubert
Chen
It may sound like science-fiction, but human
upgrades are moving closer to reality as
future-thinkers explore the potential of
optimising the body
Render Pause
• The idea of body upgrades is gaining
currency. Samantha Payne, co-founder of
Open Bionics, says that soon, able-bodied
people could be using prosthetic limbs
• Expect near-future applications to focus
on speed of recovery, safety, and prevention
of injury
• This direction feeds into a radical new
approach to inclusive design, transforming
disability into ability
Nike
Usage: fitness, performance, recovery
Performix House
Powered Exoskeleton
Kith
Archon
4254 Sport
The emergence of people-powered gyms
that convert activity into energy inspires a
focus on tapes and trims for a deconstructed
aesthetic
• Use chunky power bands and graphic
strapwork to sculpt, support and accentuate
forms
• Update gym-to-street collections with
#reflective tapes and trims
• Body-reactive fabrics offer personalised
levels of cooling
Usage: fitness, gym, sport fashion
Krost New York
Pekka Niittyvirta x
Contrology Timo Aho
Sweat-to-Swim
@prada
Nike
Cross-functional products will tap into the
growth of multidiscipline training, and the
Kiko Kostadinov x ASICS
appeal of versatile, multipurpose pieces
Outdoor Voices
• As consumers place more priority on value
and longevity in their purchases, multipurpose
styles will be key
• Use seam-free and welded construction to
reduce drag and chafing
• Create body-con cuts with dri jersey to
maintain a matte look, whether wet or dry
• Include UPF 25 protection as standard
Oyster Usage: swim, running, training, cycling
Ganni x 66 North
Survivalist
Airinum
ASRV
Survivalist aesthetics offer a darker, more
dystopian take on the TransForm trend
Thru Dark
• This story sees products designed with
@softshield
Special Forces-grade performance qualities,
as seen at ThruDark
• As pollution levels rise, filtration masks built
into jackets will offer protection
• Invest in weighted training vests and
baselayers with built-in core protection
• Use Dyneema fabric, which is 15 times
stronger than steel (weight for weight)
Wasted Paris Usage: fitness, gym, outdoor, running
Wisher Industrial Co.
Front Runner
@marathondessables
@dritch
As participation in physically punishing
endurance races grows, the needs of ultra-
Sapopa
athletes will drive innovation in performance
Amelia Boone and tech
• Invest in reversible dual-function jackets
designed for extreme climates, which can
deflect or retain heat for day-to-night use
• Built-in and easy-to-carry straps will be
essential for events where participants carry
their own supplies
• Fabrics feature a UV shield and infrared
technology to stabilise core temperature
Satisfy
Usage: running, fitness, training
@asicsfrontrunner
Influences 4 Marathon des Sables
Billed as one of the toughest
ultra marathons on the planet,
runners cross approximately
250km in desert conditions.
3 Performix House
NYC’s most exclusive gym has
a cryotherapy chamber, a max
2 Hubert Chen $900 per-month membership,
1 ThruDark Chen's 3D-printed, customised
and a 13% acceptance rate.
This brand has extreme in its orthotic knee brace aids a safe
DNA, founded by ex-military landing, absorbing shock and
Special Forces, and focusing providing protection.
on high-performance technical
apparel.
5 Albedo 100
Reflective Spray 6 Volvo Living Seawall
Volvo's Living Seawall in Sydney,
Be safe, be seen. This spray
Australia, transforms an existing
can be used on any garment
seawall into a structure that
and looks clear in daylight,
provides a habitat for marine life
but becomes reflective at
and aids biodiversity
night.
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