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Marketing Implementation Plan Overview

The marketing implementation plan outlines various marketing activities from November 2019 to November 2020 including a TV commercial, printed advertisements, seminars, social media posts, and email marketing. The plan allocates budgets ranging from Php 3,900,000 for seminars to Php 200,000,000 for the TV commercial. Departments responsible include Finance and Marketing, Productions and Operations, and Sales and Marketing. Effectiveness will be evaluated based on metrics like viewers, surveys, attendance, social media engagement, and customer emails. The overall goals are to build the brand, increase product awareness, and educate target markets.

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Frank East
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6 views2 pages

Marketing Implementation Plan Overview

The marketing implementation plan outlines various marketing activities from November 2019 to November 2020 including a TV commercial, printed advertisements, seminars, social media posts, and email marketing. The plan allocates budgets ranging from Php 3,900,000 for seminars to Php 200,000,000 for the TV commercial. Departments responsible include Finance and Marketing, Productions and Operations, and Sales and Marketing. Effectiveness will be evaluated based on metrics like viewers, surveys, attendance, social media engagement, and customer emails. The overall goals are to build the brand, increase product awareness, and educate target markets.

Uploaded by

Frank East
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

VI.

Marketing Implementation

Milestone Start End Date Budget Departmen Evaluation


Date t Method
TV Nov. 17, Nov. 17, Php 200 000 000 Finance and Viewers
Commercial 2019 2020 Marketing

Printed Nov. 20, Nov. 20 Php 100 000 000 Finance and Survey of
Advertisement 2019 2020 Marketing customer/s
s
Seminars Nov. 15 Nov. 15 Php 3 900 000 Productions Number of
2019 2020 and attendees
operations
Social media Nov. 17, Nov. 17, Php 101 000 Sales and Number of
platforms 2019 2019 Marketing followers and
(Facebook and page account
Instagram) views

Photos and Nov. 17, Nov. 17, Php 200 000 000 Sales and Number of likes,
videos to 2019 2020 Marketing comments,
promote the views and shares
product and of posts
company

Email Nov. 17, Nov. 17, Php 400 000 Sales and Number of
Marketing 2019 2020 Marketing customers from
emails.

For the company to achieve its mission/goal ​to build brand equity, product awareness
and​ to educate the target market.

1.) Join and participate to seminar to gain knowledge about the product and company.
2.) Post photos and videos on social media especially facebook and instagram account to
advertise the product also the company.
3.) Provide email marketing for the customer and to answer their question/s.
4.) The company will release printed advertisements 1000 flyers and 1000 brochures to
and give it to customer/s. The company also have a Tv commercial to promote the
features of the product.

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