TITLE
A Feasibility Study on the Establishment
of Rainbow Fries in Plaza mall
Novaliches Quezon City
AUTHORS
Mary grace Stella,
Roella Mae Bolaljog,
Stephanie Villarey,
Princess Villalon,
Christian Montefrio
RESEARCH ADVISER: Mr. Paul Quinto
ABSTRACT
INTRODUCTION
Nowadays food quality and safety management systems in agribusiness and food
industry are complex and dynamic. That’s why the researchers decided to come up
with this healthy and safe Rainbow fries that will surely enjoyed also by health
conscious people craving for salty but healthy food, For this brand perception that we
formalize we would like to linger the interest of the buyers and also the consumer with
our version of Rainbow fries.
The objective of this document is to provide information regarding investment
opportunity for setting up a mini food stall, with focus on product differentiation providing
a unique product like our product Rainbow fries which are not offered by other food stall
in the area. This is a snack type product which is new and affordable to the customer
which consist of healthy ingredients and combination of other product that give
satisfaction to the customer. the business can be established in any of major
cities/municipalities of the country such as inside the nova mall, Novaliches Quezon
city.
The mission and vision of ” Rainbow fries “is to ensure the cleanliness and healthiness
of our product and to be valuable and affordable and create an excitement in any buy
costumers and to be the best among all the fries producers and vendors here in the
Quezon city and also willing to provide and promote a quality services and give a
unique and nutritious product for the customers.
METHODS
The Researchers think an innovative product for making a food stall, the researchers
caught some ideas and information related studies of the product that we
choose”Rainbow fries” then the researchers decide to make the product and if this will
be happen successfully after that the researchers conduct a survey to the respondents
to know the positive and negative outcome of the product. To advertise the product by
the help of a flyers and social media.
RESULT
Our business is feasible base on our product that we carry, the total layout and the
minimal investment needed. The demand for our product is rises due to fact that is
basic necessity for the customers and people to look for an affordable food particularly
speaking of food which matches their budget and at the same time oversees good
health among the consumers. Most of the customers are familiar to our product so this
can be easy to sell our product. In our times most of us living by the use also of social
media so our product will easily knowing by the use of social media.
DISCUSSION
The researchers made this product proposal to introduce a new innovation for the
consumers which will give them a much healthier and enjoyable food for both adults and
young individuals. The product contains special varieties of flavors that a typical fries
sold nowadays don’t have. Rainbow fries contains a different color that according to a
rainbow which can be more attractable for the consumers aside of this product we add
in our stall another choices of food which is sandwiches and beverages.
According to Samantha Ferchaw ( December 1 2010) who study title “The French fry:
Staple of American Fast Food” In the United States, fast food has become the number
one convenient source of food for many people. Not only do many people eat this food,
but people eat this food excessively, sometimes twice or three times a day. Back in the
early 1900s, restaurants that sold hamburgers did not have anything to go along with it.
Men and women in their homes used potatoes as their main side dish in their dinners.
Nowadays, not only will we eat a hamburger, we need to have a side to go along with
that: French fries! This has forever changed the way people eat. Instead of eating baked
or mashed potatoes, salads, or cooked vegetables, we are eating French fries with our
meals. With the rising number of obese individuals, we have tried to incorporate new
ways to make our side items healthier. Companies have tried to promote side salads
and fruit cups with little success. The French fry still prevails. Since we cannot let go of
the French fry now that we know its delicious taste, companies have tried to make the
fries healthier by trying to new oils to fry them in, or finding new ways to cook them.
This Study will help for the Future researchers in doing the study, the researchers help
to continues the study and give them a idea to help them for building a new
establishment. this paper can enlighten their thinking with regards to the reality of life
especially as we walk towards the path of the business world.