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June 2019 Google Core Algorithm Update

The document discusses Google's June 2019 core algorithm update. It launched on June 3rd, 2019, which was the first time Google announced an update before rolling it out. The update significantly impacted some sites' search traffic, with Daily Mail reporting a 50% loss for example, while others like Mirror, Sun, and HuffPost gained traffic. The effects of the update are still unfolding. It is Google's second major algorithm update of 2019.

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0% found this document useful (0 votes)
7 views16 pages

June 2019 Google Core Algorithm Update

The document discusses Google's June 2019 core algorithm update. It launched on June 3rd, 2019, which was the first time Google announced an update before rolling it out. The update significantly impacted some sites' search traffic, with Daily Mail reporting a 50% loss for example, while others like Mirror, Sun, and HuffPost gained traffic. The effects of the update are still unfolding. It is Google's second major algorithm update of 2019.

Uploaded by

Kyo Ami
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Google Launches June 2019 Core Algorithm Update

Google, the second most valuable brand in the world according to Forbes, launched
a new core algorithm update on June 3, 2009. This is the first time that Google
announced an update prior to its roll-out. Often, changes in the algorithm are
unannounced. The early announcement made the SEO community think that this
algorithm update is going to be big.

Nevertheless, Danny Sullivan, the person behind the Google Search Liaison Twitter
channel, assures everyone through Twitter that “[the update is] nothing special or
particular “big” [sic]. It’s the usual type of core updates that we regularly do. We
just wanted to be more proactive. Rather than people scratching their heads after-
the-fact and asking “hmm?” We thought it would be good to just let folks know
before it rolled out.”

Apparently, Google just wants to change its strategy. It no longer wants to surprise
users and publishers that is why it made an early announcement.

Major Core Algorithm Impact

The June 2019 Core Algorithm Update is reported to have affected websites that
rely mostly on amassing search results. Daily Mail complained of a 50% loss in its
daily search traffic. There has been no improvement since yet. More sites had been
detected by Sistrix, an SEO tool provided, to have experienced massive drops in
visibility after the implementation of the update.

On the contrary, sites like Mirror, Sun, and HuffPost, have enjoyed huge gains in
search visibility since the rollout of the said update.

Up until now, there is no clear indication as to what had caused the ups and downs
in the visibility of certain sites.

The Second Major Core Algorithm Change for 2019

June 2019 Core Update is the second major change in algorithm for this year. There
have already been reports of its effects, and changes are clearly felt by industry
players. However, the update is only a few days old, and it is still not done rolling
out. Hopefully, this new update would have a more positive effect in search
rankings unlike the March 2019 Core Algorithm Update.

The March 2019 update caused quite a commotion in the SEO community and in
the global Google search results. It affected searches related to the acronym E-A-T
(Expertise, Authoritativeness, Trust). Besides, many health-related websites
experienced extreme ranking: some dropped massively while others increased
considerably. In fact, [Link], one of the most improved websites of
2018, suffered immensely while [Link], another health-related website, ranked
highly.
Nevertheless, since June 2019 Core Update is newly launched, its effects on Search
Engine Results Pages (SERPs) may not be immediately felt. Perhaps a 10 to 15-day
wait would be ideal before anyone makes changes in their sites.

A Little Background on Core Update

Core updates are released multiple times in a year. These do not have a clear or a
specific focus in terms of the particular search query or in website characteristic. It
simply makes subtle changes. Other Google Updates like Panda and Penguin look
into content quality and backlinks. Core updates, on the other hand, affect websites
in various areas.

Unfortunately, there are no specific errors that webmasters can correct to recover
lost rankings from core updates. The best way to improve search ranking is to
publish the best possible content. Studying the Google Search Quality Rater
Guideline would be the first step; it gives details on how to classify contents.

The Google Search Guideline covers a range of information from how to format
page titles correctly to creating great contents, building backlinks, and assessing
the quality of on-page SEO. Understanding the guidelines would be the best way to
keep up and adapt to Google’s algorithm updates.

SEO Community’s Thoughts on New Algorithm Update

Even if the June 2019 Core Update is still not 100 percent complete, some
members of the SEO community are already feeling the effect. Here are what
members of the Webmaster World and Black Hat World are saying.

“I noticed an increase in traffic almost instantly after the update, which


continued until around 8 am BST, but back down since then. Hoping the
early increases will return and it's just a case of Google rolling it out
across all data centers...”

“I got a 70% increase in organic traffic instantly, checked Google


analytics and realized the 70% boost was all coming from the only
desktop. Now it's back down to zero over here at the exact same time the
update started yesterday.”

“Initial trends are in for us: we are -10% down and will probably slide
that way with every push of this update to their various DCs. I do not
expect anything positive throughout the week either coz the initial trend
mostly says where your site is heading for the final settlement .”

“Traffic drop 60% some keywords which were ranking on 1,2,3 position
are [sic] now on the 3rd page it seems like a penalty even though not
made a single Blackhat thing. But some which were ranking on position
40-70 are now on 10-20 so it seems like no penalty.”
Even if it will take the rest of the week or even more for Google’s new update to be
complete, many publishers, webmasters, and SEO experts are already getting
ready to adapt.

Google’s Update Frequency

Google’s core update often takes place in the first month of a year. Additional
changes are made in the latter part of a year.

In January of this year, the Google Newsgate Algorithm was launched. It focused on
sites that publish topics copied from existing posts. Sites without new information
to offer are not recommended to all user search queries. TechCrunch was among
those greatly affected by the January 2019 update.

Nevertheless, according to some SEO experts, the Google Newsgate Algorithm took
back most of the Medic Update policies. Sites that hit low rankings suddenly picked
up.

The Medic Update was launched in August 2018. This was aimed at medical-related
sites. YMYL (Your Money or Your Life) industry was also shaken by this update. In
November 2018, Google finalized the Medic update, and some sites have recovered
since.

Google’s Algorithm Updates Over the Years

Google’s algorithms are complex systems. These are used to retrieve data on
Google’s search index. The user received the results of retrieved data as an answer
to his or her query. In the process of retrieving data, the search engine uses a
combination of algorithms and ranking signals. It then delivers webpages ranked
by relevance on its (SERPs).

Google started out with only a few updates. Eventually, it made thousands of
updates yearly. Some updates often go unnoticed, but there are some major
updates rolled out that significantly affect SERPs.

Here’s a list of all the major updates that Google has done so far.

Florida Update (November 16, 2003)

This is the first major algorithm update of Google. The Florida Update
ushered in a new era for SEO. Websites that used spamming to land high
rankings were taken out of the picture. Sites that used keyword stuffing,
multiple sites under the same brand, invisible texts, and hidden links were
all eliminated in the rankings. Eventually, the quality of the content
became necessary.

Jagger Update (September 1, 2005)


This update came in three phases: Jagger 1, Jagger 2, and Jagger 3. It
was focused on backlinking. The intention was to cleanse sites of
unnatural link building, paid links, and other types of spam. By the second
phase in October, the impact of the updates had been greatly felt. Several
sites fell from the ranks. November marked the final phase of the Jagger
update. By then, some sites had adapted to the update, and those who
failed to change their strategies fell off the wagon.

Big Daddy Update (December 15, 2005)

The Big Daddy Update came gradually into Google’s infrastructure. It was
initially rolled out in December 2005. It took three months (March 2006)
to complete. This update addressed the ways in which Google would
handle technical issues. Among these issues are URL canonicalization and
redirects. Some websites failed to make it into the new Big Daddy data
centers. The main reasons were that some sites were stuck to excessive
reciprocal linking, linking to spammy neighborhoods, and using paid links.

Vince Update (January 18, 2009)

Unlike the Big Daddy Update that was laid out gradually, Google’s Vince
Update was quick. Changes were noticeable at a broad range. It placed
big brand domains with competitive keyword terms in the first page
rankings while sites that used to be top ranking were pulled down. These
were the less authoritative sites, affiliate sites, and sites wanted so much
to be visible that they completely resorted to SEO efforts at the expense
of quality content.

Caffeine Update (August 10, 2009)

This update is an indexing system. It allows Google to crawl into sites and
store data efficiently. The Caffeine Update resulted in 50 percent fresher
results for queries. Unlike the usual surprise rolling out of updates, the
Caffeine Update was made known to developers in August 2009, but the
rollout was officially done on June 8, 2010. Developers, therefore, had
enough time to improve their sites.

MayDay Update (April 28, 2010)

The MayDay update changed how Google assessed sites. The algorithm
was set to choose the best match for long-tail queries. The rollout was
completed on May 3.
Panda Update (February 23, 2011)

This is perhaps the most repeated update in Google’s algorithm update


history. It was initially an unnamed algorithm update, and it shocked the
SEO community as it had an impact on 12 percent of queries. Big players
of the industry felt the huge effect of this update. It was initially dubbed
as “Farmer”, but Google soon revealed that it was called Panda. It was
named after the engineer who came up with the primary algorithm.

Panda Update 2.0 (#2) (April 11, 2011)


This was the first update to the core Panda algorithm. It covers more
signals, including sites blocked by Google users.

Panda Update 2.1 (#3) (May 9, 2011)

This is a data refresh according to Google. Nevertheless, the industry first


dubbed it as Panda 3.0. There is not much difference between this and
the previous updates. It is simply a fine-tuning.

Panda Update 2.2 (#4) (June 21, 2011)

This is yet another update to the Google Panda algorithm. The effects are
not quite as impactful as when the first Panda was rolled out.

Panda Update 2.3 (#5) (July 23, 2011)

Indeed, Panda kept updating until the next few months. It must be noted
that Panda is focused on content, and the continuous update goes to
prove that Google wants to offer users better quality contents.

Panda Update 2.4 (#6) (August 12, 2011)

The Panda algorithm finally reaches international users including those in


non-English speaking countries with the exception of Japan, China, and
Korea.

Panda Update 2.5 (#7) (September 28, 2011)

This is a reiteration of the Google Panda algorithm. However, Matt Cutts


of Google announced some Panda-related flux, with confirmed dates on
October 3 and October 13.

Panda Update 3.0 (#8) (October 19, 2011)


Google recalculated the impact of the algorithm on websites and added
some new signals.

Freshness Update (November 3, 2011)

Google altered the ranking algorithm that it uses. It aims to determine


when to deliver fresher search results better. Among the said results are
current events, hot topics, and recurring events. Google wanted to give
searchers more relevant results. This had a significant impact on 35
percent of searches.
Panda Update 3.1 (#9) (November 18, 2011)

This is a minor Panda refresh. It only affected less than 1 percent of


searches.

Panda Update 3.2 (#10) (January 18, 2012)

While there were whispers about an update happening on this date,


Google did confirm a data refresh of Panda.

Page Layout Update (January 19, 2012)

This page layout algorithm update from Google went after websites that
contained excessive ads above the fold. This is when a user must scroll
down the page before seeing the real content. According to Google, this
update wedged less than 1 percent of websites.

Venice Update (February 27, 2012)

The Venice Update influenced Google to start including search results


based on either searcher’s physical location or IP address. This allowed
Google to detect if a query or webpage had better local intent or
relevance.

Panda Update 3.3 (#11) (February 27, 2012)

This is a data refresh aimed at making searches more accurate and


sensitive to changes happening on the web.

Panda Update 3.4 (#12) March 23, 2012

Another Panda refresh from Google, this update influenced ~1.6 percent
of queries.
Panda Update 3.5 (#13) (April 19, 2012)

Matt Cutts of Google confirmed that Panda data refresh did take place on
this date. It established the suspicion of many players in the industry.

Penguin Update (April 24, 2012)

This is an “over-optimization” penalty. This has been long anticipated by


players in the industry, and Google finally launched it. This downranks
websites that engage in hard-hitting web-spam like keyword stuffing and
unnatural linking. These strategies violate Google’s Webmaster
Guidelines. This update impacted 3.1 percent of English queries.

Panda Update 3.6 (#14) (April 27, 2012)

Again, Google confirmed players’ suspicion of another refresh in the


Panda algorithm on this date.

Penguin Update 1.1 (May 26, 2012)

This is a data refresh of the Penguin algorithm according to Matt Cutts of


Google. This influenced less than 0.1 percent of English searches.
Websites became proactive in clearing link profiles after their rankings
dropped upon the launch of the initial Penguin algorithm finally recovered.
However, other websites got away the first time were finally hit.

Panda update 3.7 (#15) (June 8, 2012)

This Panda algorithm refresh impacted less than 1 percent of U.S. queries
and ~1 percent of global searches. The impact was apparently greater
than those of recent Panda updates.

Panda Update 3.8 (#16) (June 25, 2012)

Another Panda refresh just a few days after the previous one impacted ~1
percent of searches around the world.

Panda Update 3.9 (#17) (July 24, 2012)

This Panda refresh yielded the same result as the previous update.

Panda Update 3.9.1 (#18) (August 20, 2012)


Google confirmed this Panda data refresh, which again resulted in the
same rate of impact as the previous two updates.

Panda Update 3.9.2 (#19) (September 18, 2012)

The rollout of this Panda data-refresh impacted less than 0.7 percent of
queries. It came with some flux in the following days.

Panda Update (#20) (September 27, 2012)


Unlike the other updates of the Panda algorithm, this one took over a
week to complete. It impacted 2.4 percent of English search queries;
more than twice the rate of each of the previous updates.

Exact Match Domain Update (September 28, 2012)

The Exact Match Domain (or EMD) algorithm update of Google centers of
purging SERPs of spammy or low-quality domain matches.

Penguin Update 1.2 (October 5, 2012)

This second Penguin algorithm data refresh impacted 0.3 percent of


English queries. Further reducing spamming.

Page Layout Update #2 (October 9, 2012)

The updated in the page layout algorithm influenced about 0.7 percent of
English queries. This update allowed certain websites to recover.

Panda Update (#21) (November 5, 2012)

This confirmed Panda data refresh influenced ~0.4 percent of queries


around the world and ~1.1 percent of those coming from the U.S.

Panda Update (#22) (November 21, 2012)

This Panda data refresh impacted 0.8 percent of English searches.

Panda Update (#23) (December 21, 2012)

A ~1.3% of English queries were influenced by this Panda data refresh.

Panda Update (#24) (January 22, 2013)

The 24th Panda data refresh affected 1.2 percent of English queries.
Panda Update (#25) (March 14, 2013)

There are claims from players in the SEO industry that a Panda update
took place on this date. This remained to be unconfirmed. Nevertheless,
Matt Cutts of Google somehow implied that this would be the final update
of Panda since it will be incorporated directly into the core Google
algorithm. The refresh rolled out without further confirmation from
Google.
Penguin Update 2.0 (May 22, 2013)

The “next generation” Penguin algorithm. This dug deeper and further
beyond the website homepage and top-level category pages, searching
for evidence of spam. This update affected around 2.3 percent of English
searches.

Payday Loan Update (June 11, 2013)

This Payday Loans algorithm update by Google is aimed at spammy


queries used in relation to shady industries like those with super high-
interest loans and payday loans, porn, casinos, debt consolidation, and
pharmaceuticals. The complete rollout of the update ran for 2 months to
fully roll out and it affected some 0.3 percent of U.S. searches.

Hummingbird Update (September 26, 2013)

This update is a major overhaul of Google’s core search technology. This


is one way for Google to understand better queries and to return the most
relevant results. This new algorithm is said to have impacted around 90
percent of all searches globally. While the update was announced on
September 26, 2013, the actual rollout started in August 2013.

Penguin Update 2.1 (October 4, 2013)

This is the first and perhaps the only data refresh algorithm for Penguin
2.0 according to Matt Cutts of Google. It affected about ~1 percent of all
queries.

Page Layout Refresh (February 6, 2014)

At the onset of 2014, Google did a refresh of the page layout algorithm.
However, no clear changes regarding the algorithm were stated.
Apparently, Google just reran a certain algorithm and updated the index.
Payday Loan Update 2.0 (May 16, 2014)

This update was created to polish the targeting of spammy websites. It


simply refined the Payday Loans algorithm.

Panda Update 4.0 (#26) (May 20, 2014)

This is a major Panda update that apparently affected about 7.5 percent
of all English searches.
Payday Loan Update 3.0 (June 12, 2014)

This new Payday Loan centered mostly on spammy queries and included
protecting users from negative SEO attacks.

Pigeon Update (July 24, 2014)

This is said to be a local search update that has a considerable impact.


Google started using traditional website ranking signals, thus impacting
local query outputs. Google’s distance and location ranking parameters
were also considerably improved.

Panda Update 4.1 (#27) (September 23, 2014)

This update added some more signals to aid Panda in determining low-
quality content in a more precise matter. The impact of this update is
seen in about 3 to 5 percent of searches.

Penguin Update 3.0 (October 17, 2014)

This is apparently simply just another data refresh. Sites impacted by


previous updates recovered with this update. However, sites that
proceeded with using spammy links but were missed by the previous
updates were finally caught with this new updated. The complete rollout
lasted for three days and was felt by 1 percent of English searches.

Mobile-Friendly Update (April 21, 2015)

This Mobile-Friendly Update is also called Mobilegeddon”. It is intended to


provide rewards to websites that are mobile-friendly. Such sites
experienced better search rankings, especially on mobile device searches.
This update is felt across all languages worldwide.

Quality Update (May 3, 2015)


The Quality Update is also known as a Phantom Update. It was confirmed
to have changed Google’s core ranking algorithm. It specifically influenced
Google’s assessment of quality signals. Websites that had issues with
content quality and those that contain too many adds greatly felt this
update.

Panda Update 4.2 (#28) (July 17, 2015)

This is another refresh of Panda refresh that took months to roll out
completely. The slow rollout made it difficult to determine how significant
the impact of the update is. The estimate, nevertheless, is about 2 to 3
percent of all English searches. This is the last confirmed update for
Panda.

RankBrain (October 26, 2015)

This update was tested beginning April 2015, but Google only introduced
in officially in October. This update is a machine learning algorithm aimed
at filtering search outputs so that users receive the best answer to their
query. At the onset, RankBrain was used for some 15 percent of searches
unfamiliar to Google. Eventually, it involved most of the queries on
Google. This is perhaps the third most important ranking signal for
Google.

Panda Core Algorithm Incorporation (January 11, 2016)

Finally, Panda is incorporated into Google’s core algorithm. This strategy


came about because of the sluggish rollout of Panda 4.2. In a sense,
Panda no longer serves as a filter of Google algorithm. It is already
integrated into the core ranking signals. Nevertheless, Panda classifier
does not necessarily act in real time.

Mobile-Friendly Update (#2) (May 12, 2016)

The “Mobilegeddon 2” is the second Mobile-Friendly Update. This


increases the influence of ranking signals.

Quality Update (June 1, 2016)

This is an unconfirmed update from Google. Nevertheless, there appear to


be data showing another content-related Quality Update around the day
of June 1, 2016. In the days that followed, ranking volatility became
observable.
Penguin Update 4.0 & Core Algorithm Integration (September 23,
2016)

This is the last update to the Penguin algorithm. It is finally integrated


into the core algorithm of Google. Hence, Penguin was no longer
evaluating websites and links in real-time. Another significant alteration
was Penguin devalued links instead of downgrading the rankings of pages.

Unnamed Update (November 10, 2016)

This is unconfirmed by Google, but the industry claims that changes took
place on this day. Google never did confirm.

Intrusive Interstitials Update (January 10, 2017)

Google announced a change on August 23, 2016. This change is said to


focus on intrusive interstitials and pop-ups, which are reducing the search
experience specifically on mobile devices. On January 10, 2017, and
update of the said nature was indeed rolled out, but the influence was
minute.

February 1 Update (February 1, 2017)

This update was not confirmed by Google, and information regarding this
is mostly speculation instead of fact. The target of this update seemed to
be private blog networks or perhaps sites that use spammy link building.

February 7 Update (February 7, 2017)

This is yet another major update that was not confirmed by Google.
Nevertheless, on this date, there appeared to have been massive shifts in
Google’s SERP rankings. This means a major hike or decline in ranking of
certain websites. It seems that sites of higher-quality and relevance
became more visible in searches.

Fred (March 7, 2017)

This algorithm had a serious impact on numerous sites. It targeted sites


with low-value contents. This new algorithm, however, was not confirmed
until March 24. Google also did not share specifics about this change.
They simply referred experts, publishers, and other industry players to
the Webmaster Quality Guidelines of Google.

Quality Update (May 17, 2017)


For almost a week starting May 17, there were reports of volatility in
several SERPs per SEO tracking tools. The impact was limited.
Nevertheless, the affected sites were those that had aggressive or
deceptive advertising, thin or low-quality content and some UX issues.

June 25 Update (June 25, 2017)


Google did not confirm this update, but SEO tracking tools saw significant
shifts on rankings on this date. It apparently engendered one of the
greatest fluctuations in page ranking especially in Positions 6-10. Several
niches were affected, but this was mostly felt in the goods and beverage
industry.

Quality Update (July 9, 2017)

Still an unconfirmed by Google, this quality update was reported by SEO


ranking tools to have created minor volatility in search results.

Quality Update (August 19, 2017)

Between August 19 and 20, webmasters and SEO ranking tools reported
several minor volatilities. Nevertheless, this is an unconfirmed quality
update from Google. This update seemed to have affected category
pages, lower-quality and thin contents, pages with aggressive advertising,
and other elements that brought about negative user experience.
Speculations indicate that this update may have been tested starting
August 14 since several of the positively and negatively affected pages
had seen that changes started on the said date. Nevertheless, the most
felt impact took place on August 19.

Fall Flux (September 8, 2017)

Industry players reported an update on this date, but Google never


confirmed this. There were reported changes especially affecting the
traffic and search visibility of several sites starting this date. Further
volatility and fluctuations were felt up until October 12.

Maccabees Update (December 12, 2017)

Between December 12 and 14, several websites were reported to have


been hit by an update. Eventually, Google did confirm minor changes in
the core algorithm in the given period. Nevertheless, Google claims
effects were not of much significance.
Broad Core Algorithm Update (March 9, 2018)

This update was confirmed three days after it was implemented. The
confirmation was made through Twitter, and it stated that the rollout had
taken place prior to the confirmation date. Not so much detail was given
about the update. However, Google did claim that this update aims to
“previously under-rewarded” pages. This also aims to encourage everyone
to focus on providing excellent contents.

Broad Core Algorithm Update (April 16, 2018)

Just a month after the Broad Core Algorithm Update was yet another
similar update. Google did confirm this release. It was again aimed at the
relevance of content and continued to encourage the provision of high-
quality contents.

Broad Core Algorithm Update (August 1, 2018)

Another broad core algorithm update was implemented for the third time
in a year. This was confirmed by Google through Twitter. Google
recommended adherence to their guidelines created after the March 9,
2018 update. This August 1, 2018 update is coined the “Medic” by
industry players. Nevertheless, Google said this update is simply a
general ranking update. It does not particularly target medical sites.

A "Small" Update (September 27, 2018)

On this date, there were significant changes in hikes and declines in traffic
detected by SEO experts. This caused many to conclude that a new
update had been rolled out. Sited affected by the broad core algorithm
update in August apparently recovered. This update was confirmed by
Google two days later. It was said to just be a ‘small’ update and not a
broad core algorithm update.

Unconfirmed Halloween Update (October 31, 2018)

This one is a phantom update according to SEO experts. Nevertheless,


Google denies the rollout of an update on this date. However, there
seemed to be some evidence that this update did take place. There were
apparently some changes in the ranking of longtail keywords, which were
infrequently searched. Such keywords are said to be unreliable because of
vagueness. Then again, there are players who say that changes in the
ranking of longtail keywords are not proof enough of an update.
Conclusively, it is likely that there was no real core update in this month.
Valentine’s Day Update (February 13, 2019)

This update focused on identifying the best pages to address a user’s


query based mostly or relevance and not quality. People were not quite
sure about whether this update did take place, but there were reports of
SERP movements to prove that this update did take place. With this new
change, page titles seemed to have become utterly important. Experts
suggest that when there is an update, and a site loses ranking, it is ideal
to wait 10 to 15 days before making any changes since most updates are
continually improved within these days.

March 2019 Core Update (a.k.a Florida 2)

This is a broad core update. Google was not targeting any specific niche
or particular signal. In fact, Google says it is not targeting anything. There
are no fixes according to Google. This update simply helps Google to
match search queries to webpages more accurately. It aimed to improve
user satisfaction in short. Reactions to this update were mostly positive as
it is seen as a rollback for the previous updates. Several SEO experts said
that they are recovering their rankings in their formerly penalized sites.

Keeping up with Google’s Updates

Algorithm updates are not something that must shake everyone in the industry.
Knowing how to stay on top of it would greatly help to avoid the massive impacts of
any update. Perhaps staying relevant or providing high-quality content would be
the number one strategy to stay on top. When the site is no longer ranking, it is
time to check at the site’s relevance in relation to Google’s perspective. This means,
look at the content of the site based on how Google will see it.

Take note that there is a Search Quality Rater Guideline that must be considered
always. Keeping this to heart would be most helpful in maintaining site content
relevance. It is always a good idea to experiment but do so while keeping in mind
the guidelines to avoid being penalized.

The algorithms should serve as a guide and not a nuisance. This could be best used
to a site’s advantage if users needs are considered in the planning out of contents.
Again, contents must cater to users’ needs. This is basically Google’s purpose—to
provide users with the best answer to their queries. If a site’s content is outdated
or irrelevant, then naturally, it would not rank highly.

Optimizing for relevance must be the main agenda. The competition is in the
content and in quality links, and if a site is smack right at the center of this
competition, then it will surely stay on top of updates no matter what.
Ultimately, the effect of the June 2019 Core Update will be evident in the next 10 to
15 days. In the meantime, as suggested by experts, it is best not to make changes
until the algorithms are fine tuned. Unlike most updates from Google, June 2019
Core Updated is confirmed and announced. This makes it easier for everyone
concerned to adapt to the change.

In the meantime, it is best to keep monitoring your ranking. If possible, determine


the risks that this update has on your site.

We will keep you posted on any update regarding the rolling out of this new core
update from Google. Feel free to bookmark this page and to subscribe to our
newsletter to get the latest news on important Google updates.

If you have a specific site that has been negatively affected by Google Algorithm
Update and you would like me to look into for you, please don’t hesitate to send me
an email: sagar@[Link].

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