Scribd
Upload
26 views1 page

Effective Event Risk Management Strategies

Risk management in events is about preparedness and protection and must be integrated into every stage of the development, planning and implementation of an event. This introduction answers the question why it is critical for event planners to know how to manage risks in their events.

Uploaded by

Cynthia Bernabe
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
26 views1 page

Effective Event Risk Management Strategies

Risk management in events is about preparedness and protection and must be integrated into every stage of the development, planning and implementation of an event. This introduction answers the question why it is critical for event planners to know how to manage risks in their events.

Uploaded by

Cynthia Bernabe
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

RISK MANAGEMENT

By: Cynthia Reantaso-Bernabe

Event risk management is not something new but it is more defined now than it
was in the past. The increase in concern for event risk management is brought
about by the increase in the number of professionally managed events. Too often
the strategy event professionals take is more reactive than proactive.

It is human nature to avoid thinking about unpleasant occurrences, and event


planners may be unaware of or unprepared to handle emergencies until it is too
late. Comprehensive risk management must be SOP for every planner.

While indeed, all human activity involves risk, so do all events. Planning,
organizing and servicing events are risky activities because whenever we bring
people together in our events, there is already an element of risk. As the activities,
the business, and the number of people in an event multiplies, so does risk.

Risks therefore must be managed so that we may proceed with our events with the
knowledge and confidence that we can respond calmly rather than react in panic to
all the what-ifs in our events. What if the big earthquake hits, what if fire breaks
out during the event, what if our hired contractor or supplier is nowhere to be
found on the date of the event? What if the client cannot to pay us? What if a
temporary structure collapses? What if terrorism strikes? What if there is death
during the event?

Risk management is about preparedness and protection. Risk management must be


integrated into every stage of the development, planning and implementation of the
event.

You might also like