Capital Signage Program Overview
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The UrbanistCapital Signage Program Overview
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The UrbanistCapital Signage
Briefing to System Expansion Committee
11/14/19
Why we are here
Signage Program Update
• Information only briefing on signage program.
Today’s Action
• System Expansion Committee direction on authorizing a
contract for signage fabrication and installation services to
support multiple system expansion projects.
2
Signage Program Update
What this update will cover
• Scope of Capital Signage Program
• Completed signage projects
• Upcoming signage projects
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Capital Signage Program Scope
Provides standardized customer signage
• Standard kit-of-parts applied
across all transportation
modes
• Implemented by Capital
Signage
• Maintained by Facilities
Operations
• Develops & maintains
customer signs & wayfinding
standards
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Capital Signage Program Scope
Before After
System-wide updates
• Leverage work to improve & simplify
information & tactile signage
• Consistency between new & old stations
Before
After
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Completed Signage Improvement Projects
Collaboratively Managed
• 8 improvement projects completed since 2014
• Cross-functional work by Signage Governance
Team, Customer Experience, & Accessibility
Revised TVM Wrap Arrival Time Deployed New Stop Markers
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Completed Signage Improvement Projects
Collaboratively Managed
• Improvements at heavy-ridership stations
• Combination of leveraging existing contracts
& individual projects
Supergraphics at King Improved station signage Destination signs
Street & Westlake in downtown core added to platforms
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Coming Soon 2019: Numbered Exits Pilot
Pilot through 2020 at downtown tunnel stations
Current Westlake Nordstrom Exit Updated Westlake Nordstrom Exit
• Better legibility
• Clearer exit directions & paths
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Coming Soon 2019: Numbered Exits Pilot
Overhead Signs paired with Directories
Pilot through 2020 at 4 downtown tunnel stations
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Coming Soon 2021:
Location-Relevant Line Maps
On existing map panels for North
Link opening
• Confirms direction of travel
• You are here indication
• Increases rider confidence
• Add connecting routes
• “Grey out” traveled portion
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Future Signage Projects: 2023 with East Link
Dynamic Signage Standards
• Defined functionality, behavior,
content, message priority, graphics
• Stations and vehicles
• Will launch 2023 with East Link
opening
Future on-board Siemens vehicle Future at Stations
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Future Signage Projects
Retirement of Regional T
• Research confirmed Regional T lacks
meaningful recognition
• Does not engage riders
• 741 surveys completed
• Transit icons widely recognized by
riders & non-riders
• Only 33% recognized T
• >70% recognized transit icons
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Tested Alternatives
What Worked
• 874 surveys completed
• Transit icons & mode name
• Large arrows
• High contrast
• Illumination
• Initial updates focus on
downtown stations
• Intend to incorporate
system-wide Future Station
Sign
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Signage Fabrication and
Installation Contract
Motion No. M2019-109
11/14/19
Capital Signage Contract
Signage fabrication & installation
• Supports system expansion 2019-2025
for 6 Light Rail segment extensions
• Funding approved within Capital
Project baseline budgets
• New signage and between car barriers
at new stations
• Required signage updates at existing
facilities and Link vehicles
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Capital Signage Contract
Signage fabrication & installation
• North Link Extension, 2021
• Tacoma Hilltop Extension, 2022
• East Link Extension, 2023
• Lynnwood Link Extension, 2024
• Federal Way Link Extension, 2024
• Downtown Redmond Link Extension, 2024
Request approval to authorize
contract
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Thank you.
[Link]