A STUDY ON BENEFITS RECEIVED BY DISTRIBUTORS OF
MANUFACTURING SECTOR IN CASE OF ACCIDENTS
DURING THE FIELD OPERATION IN BANGALORE WITH
REFERENCE TO "INDUSTRY, INNOVATION AND
INFRASTRUCTURE"GOALS OF UNDP
SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF
MASTER OF BUSINESS ADMINISRTATION
Of
BANGALORE UNIVERSITY
By
Gowtham S
REG NO-18QZCMD043
Under the guidance of internal guidance
Professor-Santhosh KV
BANGALORE INSTITUTE OF MANAGEMENT STUDIES COLLEGE
POST GRADUATE DEPARTMENTS MYSORE ROAD
BANGALORE 560059
A STUDY ON BENEFITS RECEIVED BY DISTRIBUTORS OF
MANUFACTURING SECTOR IN CASE OF ACCIDENTS DURING
THE FIELD OPERATION IN BANGALORE WITH REFERENCE TO
"INDUSTRY, INNOVATION AND INFRASTRUCTURE"GOALS OF
UNDP
[Link] :
Distribution means to spread the product throughout the marketplace such that a
large number of people can buy it. Distribution can make or break a company.
A good distribution system quite simply means the company has greater chance
of selling its products more than its competitors. The company that spreads its
products wider and faster into the market place at lower costs than its
competitors will make greater margins absorb raw material price rise better and
last longer in tough market conditions. Distribution is critical for any type of
industry or service. The best price product, promotion and people come to
nothing if the product is not available for sale at the points at which consumers
can buy.
In the FMCG industry in India, specially, companies distribute their low-value,
high volume products to over 1 million retail outlets, or points of sale. The most
successful FMCG companies have the biggest networks, made of factories,
stock points, distributors or C&F (Carrying and forwarding agents),
wholesalers, retailers and consumers. Nowadays, even direct marketing is
considered a feasible distribution channel.
An entity that buys noncompeting products or product lines, warehouses them,
and resells them to retailers or direct to the end users or customers. Most
distributors provide strong manpower and cash support to the supplier or
manufacturer's promotional efforts. They usually also provide
a range of services (such as product information, estimates, technical support,
after-sales services, credit) to their customers.
2. COMPANY PROFILE:
Carl Zeiss is a leading group of companies in the optical and optoelectronic
industries. Carl Zeiss AG is wholly owned by the Carl Zeiss Foundation.
Founded in 1846 in Jena, the company is headquartered in Oberkochen,
Germany. Carl Zeiss is a 4.2 bn EUR group active in three markets - Medical &
research solutions - Industrial solutions - Lifestyle products The Carl Zeiss
Group develops and produces planetariums, eyeglass lenses, camera and cine
lenses and binoculars as well as solutions for biomedical research, medical
technology and the semiconductor, automotive and mechanical engineering
industries. Carl Zeiss is present in over 40 countries around the globe with about
40 production sites, over 50 sales and service locations and approximately 20
research and development centers.
3. NEED FOR THE STUDY:
The supply chain has often been neglected when it comes to being a mediator of
the brand, but it can either destroy or build up a brand.6 Distribution is an
important area in this chain and should be emphasized since it affects both costs
as well as customer experience which drive the overall profitability. To choose
the right distributor has become a way for companies to gain competitive
advantage and to avoid unnecessary risks. 7 The focus has increased regarding
the organizational capability, which is referred to “the ability of an organization
to continually acquire, assimilate and renew its knowledge stores to address
environmental changes.” This requires integration with partners in their value
chain, a complex value creating process that focuses on the organizational
behaviour which could eventually lead to competitive advantage.
4. STATEMENT OF THE PROBLEM:
In order for B2B companies to grow internationally and at the same time not to
risk a vast amount of time and money to set up distributors are becoming more
interesting. The interest for brand building in a B2B context is growing and
managers now see the benefits by having a strong brand. A conflict of interest
arises when the distributors both want to promote their own brand and
simultaneously sell the products from the manufacturer. The managerial
implications is how to manage the relationship with the distributors and how to
educate them in how to handle the manufacturers brand in order not to make it
contradictory towards their own brand values.
5. OBJECTIVE OF STUDY:
1. A good distributor to take the goods into different geographical areas.
2. A good tracking system so that the right goods reach at the right time in the
right quantity.
3. A good packaging, which takes the wear and tear of transport.
4. Tracking the places where the product can be placed such that there is a
maximum opportunity to buy it.
6. RESEARCH DESIGN FOR DATA COLLECTION:
Data collection - Primary and Secondary
Type of research - Descriptive Research
Sample technique - Convenience Sampling
Sample Size - 100
Nature of participation - Direct
Area – Electronic City, Bangalore
7. ANALYITICAL TOOLS:
Questionnaire
Analyse the information
Tables, Paragraph & Charts
Documentation and Screen snipping picture.
8. PLAN ANALYSIS:
Plan regarding through Questions, structure of the data, describe the source of
data by primary and secondary in descriptive research method.
Student‘s signature Faculty Signature
Date:
United Nations Development Programme (UNDP)
The United Nations Development Programme (UNDP) is the United
Nations' global development network. It advocates for change and
connects countries to knowledge, experience and resources to help people
build a better life for themselves. It provides expert advice, training and
grants support to developing countries, with increasing emphasis on
assistance to the least developed countries. It promotes technical and
investment cooperation among nations.
Infrastructure and innovation are crucial drivers of economic growth and
development. With over half the world population now living in cities,
mass transport and renewable energy are becoming ever more important,
as are the growth of new industries.
Innovation:
The Zeiss company was responsible for many innovations in optical design and
engineering. Early on, Carl Zeiss realised that he needed a competent scientist
so as to take the firm beyond just being another optical workshop. In 1866, the
service of Dr. Ernst Abbe was enlisted. From then on novel products appeared
in rapid succession which brought the Zeiss company to the forefront of optical
technology and abbe was instrumental in the development of the famous Jena
optical glass.
Infrastructure:
Infrastructure is the term for the basic physical systems of a business,
transportation, communication, and electric systems. These systems tend to be
high-cost investments and are vital to a country's economic development and
prosperity
In the world of IP convergence, the need to support more applications, coverage
and capacity will continue to put demands on your infrastructure selection.
One technology in particular is common in catering for these trends, that of
optical lens. As the network requirements in both the wired and wireless world
fuel the need for high reliability, low delay, high bandwidth and extended
distances, optic lenses solutions reach deeper and deeper into the network.
Industry:
Zeiss Industrial Metrology specializes in high-accuracy measurement systems,
including coordinate-measuring machines (CMMs), computed
tomography measurement machines (non-medical), optical measuring
equipment, software and measurement sensor systems. The Industrial
Metrology subsidiary provides this equipment to a wide range of manufacturing
facilities worldwide.
INTRODUCTION: