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Adidas Triangle Logo Symbolism

Triangles can symbolize greatness or superiority due to their peak shape. They create movement by naturally leading the eye to their tip, whether upright to move vertically or on their side to move horizontally. Triangles also have dual meanings - upright triangles feel stable while inverted triangles feel unstable and risky.

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18 views1 page

Adidas Triangle Logo Symbolism

Triangles can symbolize greatness or superiority due to their peak shape. They create movement by naturally leading the eye to their tip, whether upright to move vertically or on their side to move horizontally. Triangles also have dual meanings - upright triangles feel stable while inverted triangles feel unstable and risky.

Uploaded by

Gulandam
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Triangles

Because they have a peak, triangles can symbolize greatness or superiority


— it’s a visual representation of “the pinnacle of success.” The three stripes
in Adidas’s logo create a triangle, which symbolizes a mountain — a metaphor
for pushing yourself, overcoming challenges, and being the best you can be.

Triangles also create movement and lead our eye in a certain way. Because of
the way they’re shaped, our eyes naturally follow them to the tip. An upright
triangle will raise our eye vertically; a triangle on its side will move our eye
sideways. (Given the association with movement and direction, it makes
sense that the universal symbol for the “play” button happens to be a
sideways triangle. Take Google Play’s logo for example.) If you’re looking to
direct your audience’s eye toward something, triangles can be a good
directional cue

riangles have dual meanings. When they’re upright, they feel stable, solid, and
balanced (think of the ancient pyramids). But once you invert them, they feel
top-heavy — wildly, precariously unbalanced; tense; risky. Think about this as
you design: Is your brand more stable and established? Or maybe it’s a risky,
disruptive sTriangles can likewise suggest conflict and action. In most
countries around the world, traffic signs that indicate hazards are triangular.
They can also signify change — the mathematical symbol delta (a
triangle) means change or difference. In fact, Reebok’s logo (“the Reebok delta”)
has 3 separate parts, each symbolizing the physical, mental, and social
changes that take place when people push themselves beyond their limits.

tart-up?

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