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Factors Influencing Motorbike Purchases

The document presents the results of a statistical study that examined the important factors influencing consumers' choice of motorbike. A survey was conducted to understand what factors such as price, mileage, quality and brand image were most important to consumers when purchasing a motorbike. The results found that price, quality and mileage were the most significant factors for consumers, and that there was a relationship between consumers' occupations and their preferred motorbike brand.

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Md. Asif Zaman
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7 views23 pages

Factors Influencing Motorbike Purchases

The document presents the results of a statistical study that examined the important factors influencing consumers' choice of motorbike. A survey was conducted to understand what factors such as price, mileage, quality and brand image were most important to consumers when purchasing a motorbike. The results found that price, quality and mileage were the most significant factors for consumers, and that there was a relationship between consumers' occupations and their preferred motorbike brand.

Uploaded by

Md. Asif Zaman
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

A Statistical Study Of The

Important Factors Influencing


Consumers’ Choice Of Motorbike
Presented By

Name ID
Md. Asif Zaman 1835173660
Md. Imrul Kayes 1835365660
Al Baruni 1815332660
Tarek Al Hasan 1715142660
Mahmud Kabir Irfat 1835332660
Introduction
 Motorbike priorities & preference differ from person to person.
 Shifting of priorities over the year after using the motorbike.
 A set of questionnaire including changing current motorbike
brand.
 Influence of Internal and External factors while purchasing
motorbike.
 Using survey method to gather raw data.
Objective

 To find out the factors which influence people’s purchasing of


motorbike.
 To get feedback what people expect from the motorbike.
Influencing Factors for Motorbike Purchase

 Price
 Mileage
 Quality
 Brand Image
 Style and Look
Significance of the proposed study
 Will facilitate identifying consumers feelings about
motorbikes.
 Will help marketer to identify factors that consumer looks in
during the selection of a bike.
 Will explain consumer behavior about the qualities of a
motorbike.
Expectation from Motorbike
Sampling Technique
 The sample size for this project is 63 respondents.
 We had our questions filled up by people from shops,
educational institutions, roads, and from markets within the
city.
 The convenient sampling technique was used for this project.
 The respondents were selected based on accessibility.
Primary Data
Primary Data
Primary Data
Riders’ Preference Over Age
Overall Preferred Brand
Change of Factors in case of Single and Multiple options

Factors Single Percentage of Factor Multiple Options Percentage of Factor Grand Total
option Selection (Single Option) (33) Selection (Single
(30) Option)
Price 10 33.33% 25 24.27% 15.87+12.7
1=28.58%

Quality 9 30.00% 22 21.36% 14.28+11.1


9=25.47%

Mileage 3 10.00% 21 20.39% 4.76+10.68


=15.44%
Brand 4 13.33% 18 17.48% 6.35+9.16=
Image 15.51%
Style and 4 13.33% 17 16.50% 6.34+8.64=
Look 14.98%
Total 30 (47.61% as 100%) 103 (33) (52.39% as 100%) 100%=100
Responses %
Hypothesis
Step 1: State the null and alternative hypotheses.
H0: There is a relationship between peoples’ occupation and choice of motorbike
brand.
H1: There is no relationship between peoples’ occupation and choice of motorbike
brand.
Step 2: Select the level of significance.
Let the level of significance is 0.01
Step 3: Select the test statistic.
It is the chi-square distribution.
Step 4: The degree of freedom is (r-1)(c-1) = (3-1)(7-1) = 12
The critical chi value at 12 df is 26.217. If computed χ2 > 26.217 H0 will be rejected.
Step 5: Step 5: A data table and the following contingency table are constructed.
Hypothesis
Observed Frequencies (Fo)

Occupation Pulsar Discover Apache Honda Hero Suzuki Fazar Total


Job 12 6 6 8 6 1 3 42
Business 2 9 0 1 2 0 0 14
Student 4 2 0 1 0 0 0 7
Total 18 17 6 10 8 1 3 63
Hypothesis
Expected Frequencies (Fe)

Occupation Pulsar Discover Apache Honda Hero Suzuki Fazar Total

Job (18*42)/63 (17*42)/63 4 6.67 5.33 0.67 2 42


=12 =11.33
Business 4 3.78 1.33 2.22 1.78 0.22 0.67 14

Student 2 1.89 0.67 1.11 0.89 0.11 0.33 7

Total 18 17 6 10 8 1 3 63
Hypothesis

Occupation Pulsar Discover Apache Honda Hero Suzuki Fazar Total


χ2
Job 0 2.51 1 0.265 0.84 0.163 0.5 5.278

Business 1 7.21 1.33 0.67 0.027 0.22 0.67 11.127

Student 2 0.006 0.67 0.011 0.89 0.11 0.33 4.017

Total 20.422
Hypothesis
 As we can see calculated χ2 (20.422) < 26.217
 So we cannot reject H0
 Hence we can conclude that, there is a relationship
between peoples’ occupation and choice of
motorbike brand.
Limitations of the Study

 Random selection of bikers.


 Short range of occupancy.
 Scarcity of female bikers.
Findings
Who is liking what?
 Bajaj discover - the most used bike.

 Bajaj pulsar – Job holders’ preference.

 Hero & Honda – Students and Pathao driver.

What are they looking for?


 Longevity

 Mileage

 Quality
Recommendations
 Analyze the buyer’s expectation and adjust to the situation.
 Improve performance and reduce the price.
 Package deal- Cheaper bikes with good mileage.
 Package deal -stylish and good quality
Conclusion
 Most of the buyer’s expectation- Lower price with good
performance.
 Younger generation’s expectation- Stylish and Brand value.
 Businessmen’s and job holder’s expectation- Good quality
with better mileage.

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